LA.COM E-mail Blast Opportunities With production costs and mail delivery charges continually...
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LA.COM E-mail Blast Opportunities With production costs and mail delivery charges continually increasing, e-mail promotion has become a viable marketing solution delivering immediate results to advertisers. La.com Guarantee 8% Open Rates
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Transcript of LA.COM E-mail Blast Opportunities With production costs and mail delivery charges continually...
LA.COM E-mail Blast OpportunitiesWith production costs and mail delivery charges continually increasing, e-mail promotion has become a viable marketing
solution delivering immediate results to advertisers.
La.com Guarantee 8% Open Rates
Product Summary E-mail marketing is more powerful than ever. According to Jupiter
Research, e-mail budgets are continuing to increase, with $2.1 billion predicted to be spent on e-mail marketing by the year
2012.
Benefits of E-mail Marketing:-Trackable and measurable.-Response can be immediate.-Ability to target specific recipients.-Can deliver a message at a specific time.
NEED/OPPORTUNITY
THE MAJOR ADVANTAGE OF E-MAIL MARKETING IS THE ABILITY TO DISTRIBUTE INFORMATION TO A WIDE RANGE OF SPECIFIC, POTENTIAL CUSTOMERS AT A RELATIVELY LOW COST.
IT IS LESS EXPENSIVE THAN OTHER MEDIA.
IT IS INSTANT. AN E-MAIL CAN ARRIVE IN A FEW SECONDS.
IT ALLOWS AN ADVERTISER TO “PUSH” A MESSAGE TO A SPECIFIC AUDIENCE.CAN TRACK OPEN RATES AND ACTUAL CLICK-THROUGHS TO A WEB SITES. ADVERTISERS CAN GENERATE REPEAT BUSINESS AFFORDABLY.
ADVERTISERS WILL REACH E-MAIL SUBSCRIBERS WHO HAVE “OPTED IN” (CONSENTED) TO RECEIVE E-MAIL COMMUNICATIONS ON SUBJECTS OF INTEREST TO THEM.OVER HALF OF INTERNET USERS CHECK OR SEND E-MAIL EVERY DAY AND RECEIVE E-MAIL VIA HAND HELD DEVICES.E-MAIL MARKETING IS PAPER-FREE. SAVES PRINTING AND POSTAGE COSTS – GO GREEN!
In defining your target audience, you may consider:
Location Gender Age Range Income Range Marital Status Home Ownership Industry Job Title Etc…
AUTOMOTIVE
AdvertiserMark Christopher Auto Center’s
DemographicsSpecific Cities in S. CAHHI: $50K+Quantity: 52,099
Broadcast ResultsOpen Rate: 18.45%Click-through Rate: 2.38%
Entertainment/Sports
AdvertiserLA Galaxy
DemographicsSoccer FansOrange County, South Bay LAQuantity: 100,000
Broadcast ResultsOpen Rate: 24.10%Click-through Rate: 2.83%
Entertainment/Clubs
AdvertiserClub Red
DemographicsSinglesAge 21-40Night Clubbing/DiningCertain citiesQuantity: 50,000
Broadcast ResultsOpen Rate: 23.16%Click-through Rate: 1.23%
Hotel/Resort
AdvertiserMiraMonte Resort & Spa
DemographicsFamilies with childrenInterest in travelSpecific counties in S. CAQuantity: 50,000
Broadcast ResultsOpen Rate: 19.84%Click-through Rate: 2.34%
La.com e-blast rates:
0- 50K = $30.00 cpm51K – 200k= $25.00 cpm201k – 350K= $22.50 cpm351k – 500k= $18.50 cpm501k – 1MM = $17.50 cpm1MM PLUS = $15.00 cpm
Contact : Sergio Verdejo
Phone:562-298 2857
