(Lack of) Sustainability in the mobile phone industry
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Mobile Sustainability Mobile 2.0 Barcelona, June 2009 1
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In a world where sustainable business practices are becoming the norm the mobile phone industry has, as yet, failed to embrace sustainability fully. With mobile phones becoming more powerful, connected, and ubiquitous they have a chance to make a real difference to the world.
Transcript of (Lack of) Sustainability in the mobile phone industry
Mobile Sustainability
Mobile 2.0
Barcelona, June 2009
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Tom Raftery
•Lead analyst GreenMonk, energy and sustainability practice, RedMonk•GreenMonk.net•twitter.com/tomraftery•[email protected]•+34 677 695 468
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Background
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Sustainability Drivers - Climate Change
4Photo http://www.flickr.com/photos/enigmaphotos/458004066/
Sustainability Drivers - Climate Change
5http://data.giss.nasa.gov/gistemp/graphs/
Sustainability Drivers - Climate Change
6http://www.globalchange.gov/publications/reports/scientific-assessments/us-impacts
Sustainability Drivers - Climate Change
7http://web.mit.edu/newsoffice/2009/roulette-0519.html
Sustainability Drivers - Climate Change
8http://www.reuters.com/article/environmentNews/idUSTRE53R27V20090428
Sustainability Drivers - Climate Change
9http://news.stv.tv/scotland/89590-major-study-into-the-demise-of-bees-is-announced/
Sustainability Drivers - Climate Change
10http://www.guardian.co.uk/environment/2009/apr/22/drought-environment-waterways
Sustainability Drivers - Climate Change
11http://www.guardian.co.uk/world/2009/apr/24/andes-tribe-threat-bolivia-climate-change
Sustainability Drivers - Climate Change
12http://news.yahoo.com/s/afp/20090602/wl_mideast_afp/mideastsyriaenvironmentclimate
Sustainability Drivers - Climate Change
13http://www.independent.co.uk/news/world/asia/1500-farmers-commit-mass-suicide-in-india-1669018.html
Sustainability Drivers - Climate Change
14http://www.guardian.co.uk/environment/2009/apr/21/climate-change-natural-disasters
Sustainability Drivers - Business Case
15http://www.kpmg.ca/en/industries/enr/energy/documents/SustainabilityBusinessCase.pdf
Sustainability Drivers - Business Case
16http://www.mckinseyquarterly.com/How_IT_can_cut_carbon_emissions_2221
Sustainability Drivers - Business Case
17http://sloanreview.mit.edu/the-magazine/articles/2008/winter/49215/using-corporate-social-responsibility-to-win-the-war-for-talent/
Sustainability Drivers - Business Case
18http://www.unglobalcompact.org/docs/summit2007/gs_esg_embargoed_until030707pdf.pdf
Sustainability Drivers - Business Case
19http://www.atkearney.com/images/global/pdf/Green_winners.pdf
Sustainability Case Studies
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DuPont, for example, has cut costs by US$3 billion since 1990 through increased energy efficiency, while reducing greenhouse gas emissions 72%.
“Doing good: Business and the sustainability challenge” (2008) The Economist Intelligence Unit.
Sustainability Case Studies
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3M, after cutting energy intensity by 34% and saving US$82 million in expenses between 2001 and 2005, achieved further reductions of 9% in 2006, saving an additional US$10 million
“Doing good: Business and the sustainability challenge” (2008) The Economist Intelligence Unit.
Sustainability Case Studies
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In late 2008 GE announced that, despite economic turmoil, it would generate revenue of US$17 billion that year from its Ecomagination program.
“Countdown to Copenhagen: Government, business and the battle against climate change” (2009). The Economist Intelligence Unit.
Mobile Sustainability?
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Context
In total, ICTs could deliver approximately 7.8 GtCO2e of emissions savings in 2020. This represents 15% of emissions in 2020 based on a BAU estimation.
The Smart 2020 Report
http://www.smart2020.org/24
Context
http://www.sociallyminded.co.uk/2009/02/bigger-than-tv-bigger-than-the-internet-understand-mobile-of-4-billion-users/
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Device Number
Personal Computers 1 billion
Landline Phones 1.2 billion
Internet users 1.4 billion
Mobile phone subscriptions 4 billion
Green phones?
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Green phones?
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Green phones?
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Green phones?
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Carrier Sustainability site?
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Fail!
Carrier Sustainability site?
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Meh!
Carrier Sustainability site?
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Meh!
Carrier Sustainability site?
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Win!
Sustainability apps
34http://www.clearstandards.com/carbontracker.html
Sustainability apps
35http://www.3rdwhale.com/
Sustainability apps
36http://www.mobimonster2.com/green_phone.asp
What if?
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What if?
Manufacturers made phones which lasted 6 yrs not 6 months? Rent, not buy?Manufacturers made non-toxic handsets?Manufacturers standardised to usb chargers?Mobile operators switched to e-billing?
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What if?Carriers avoided unnecessary duplication in mobile networks, (would lead to a savings of 300gWh pa in UK alone1)Everyone pushed sustainability down supply chain?Developers used mobile platform to build apps which ‘made a difference’? Grid computing client apps were created for mobiles?Other?
391. http://www.guardian.co.uk/environment/2009/may/11/mobile-phone-network-regulation
Why is this important?
As global average temperature increase exceeds about 3.5 degrees C, model projections suggest significant extinctions (40-70% of species assessed) around the globe.
2007 IPCC Climate Change Synthesis Report
http://www.ipcc.ch/pdf/assessment-report/ar4/syr/ar4_syr_spm.pdf40
Why is this critical?
If there’s no action before 2012, that’s too late. What we do in the next two to three years will determine our future. This is the defining moment.
Rajendra PachauriChair IPCC
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¡Gracias!
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