Lack of Brand Manager
1
Lack of brand Manager Brand AB and AB type films were not kept mutually exclusive Brand AB was bigger than AB type films and should have been considered like that but instead became a prototype Branded – “angry young men” Lack of innovation and new domains Modern day values not inculcated Rests on past
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Branding
Transcript of Lack of Brand Manager
L a c k o f b ra n d M a n a g e r
Brand AB and AB type films were not kept mutually exclusive
Brand AB was bigger than AB type films and should have been considered like that but instead became a prototype
Branded – “angry young men”
Lack of innovation and new domains
Modern day values not inculcated
Rests on past
