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Lace a-fair

Team:Markofreaks SolutionsCollege:SIMSRTeam Members:Parag Bhandari

Saloni Zanzari

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Lace a-fair

Lace A-Fair would be a preferred

destination for the customers intending to

buy laced articles and apparels

To continuously provide innovative &

creative designs

Giving an opportunity to customers tocustomize

To work ethically and socially responsible

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Brand name & Tag line:

We have come upon the stores name:

Lace a-faIR.

The name should depict what the store

has to present and should also

develope curiosity

The tagline is:

An inch of lace in your

fashion

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Store location: region

Pilot project: One store in ,and each

Further expansion:

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Store expansion

strategy:

A pilot project with 3 stores for 9months

After those 9 months and the analysis

of the pilot project, 11 more stores willcome into operation in the given list ofcities

The company aims to work in thefranchisee model after 2 years from thecommencement of its 1ststore

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Store size rentals:

CITY TYPE RENT /sq. ft RENTAL

NEW DELHI METRO 240 120,000

CHANDIGARH COSMOPOLITAN 140 70,000

AMRITSAR TIER II 100 50,000

DEHRADUN TIER II 120 60,000

KOTA TIER II 100 50,000

UDAIPUR TIER II 100 50,000

JODHPUR TIER II 140 70,000

NAINITAL TIER III 120 60,000

INDORE COSMOPOLITAN 160 80,000

The stores will be located in one of the top 3 malls of

the city as per the footfall is concerned.The size of the stores would be 500 square feet

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Our Product range is:

Lace bed sheets

Lace curtains

Lace table cloth

Lace decorated gift

boxes

Lace decorated

envelopes

Lace purses

lace saree cover

Lace wallets

Lace trays

Lace baskets

Lace hair bands

Lace bows

Lace stoles

Lace dupatta

Lace salwar material

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Our Product range is:

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Product pricing:

Women accessories: Rs. 49 to 129 Table clothes: Rs. 129 to 249

Purses & Hand bags: Rs. 249 to 559

Envelopes & Greeting cards: Rs. 14 to 49

Curtains: Varies as per the size

Gift Boxes & baskets: Rs. 29 to 99

Stoles and Dupattas: Rs. 129 to 249

Bed sheets : Rs. 449 to 1299

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Marketing: target Market

Region: North India, Urban

Age: 20 to 45 year

Gender: Women Income group: More than Rs. 40,000

Lifestyle: Culture oriented

Benefits: Customised design and styling

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Marketing:

Digital and social media marketing

Online sales and promotion

Sales via E-commerce

Coupons and discount vouchers tocorporate offices in the city

Special discounts on student I-card

Special products will be launched as perthe festivals

No TVC or Radio because of low budget

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Manpower & Salary

CITY STORE MANAGER SALES PERSON TAILOR

NEW DELHI 22,000 10,000 12,000

CHANDIGARH 20,000 8,000 10,000

AMRITSAR 20,000 7,000 10,000

DEHRADUN 20,000 8,000 10,000

KOTA 20,000 7,000 10,000

UDAIPUR 20,000 7,000 10,000

JODHPUR 20,000 8,000 10,000

NAINITAL 20,000 7,000 8,000

INDORE 20,000 8,000 10,000

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Logistics Cost:

The logistics cost is Rs. 1 per km per

10kg from any city to another city in

India by VTrans Logistics Pvt. Ltd.

The additional cost incurred will be of

packaging which will differ from

product to product

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Marketing Cost:

Online promotion and social mediamarketing: Rs. 15000 per month byDigiwale Pvt. Ltd.

Execution of coupons, discount voucherswill require 2 salesman and ZonalMarketing manager

For promotional activities, Rs. 3 lakh for

every store quarterly for the 1stone year The Zonal marketing managers will be

salaried Rs. 35,000 a month and the salespersons Rs. 10,000 a month

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Sources:

www.vtransgroup.com/TimeCal.aspx

www.digiwale.com

paycheck.in/main/salary/minimumwages

www.google.com

www.magicbricks.com http://www.google.co.in/imghp?hl=en

&tab=wi

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