LABORATORY FOR BUSINESS DISCOVERY
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Transcript of LABORATORY FOR BUSINESS DISCOVERY
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Entrepreneurship @ NU 2014
Wai Chamornmarn 2014
LABORATORY FOR BUSINESS DISCOVERY
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
Laboratory of business discovery
Saturday Assignment
7 June 2014 Entrepreneurship and Business idea
Timmon’s model Vernon’s razor
14 June 2014 Business law Case studies
21 June 2014 The world of entrepreneurs
Fieldwork Mentor
28June 2014 Business model Business model Innovation
Analyse and synthesize BMI
5 June 2014 Business opportunity
Fieldwork Opportunity search: Past present and future
19 July 2014
Financing Propose your financing
26 July 2014
Legal responsibility
Case studies
2 Agust 2014
Business model presentation Revised business plan
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Entrepreneurship @ NU 2014
Our entrepreneurs ’class
• Always Write your assignment and prepare into 1 page presentation
• Always do presentation every week • and Always converse into GIF and post on Facebook before
class
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Entrepreneurship @ NU 2014
Individual work (40 points) • Joint “ Creative Entrepreneurs@nu2014 Group” on my Facebook
• Post “What did you learn in class ?” or individual assignment each week on Facebook every week (20 points)
• Identify and ask him to be your Mentor.( 5 points)
• Select the most precious opportunity from 3 opportunities ( from research lists , interviewing entrepreneurs and searching the business) (10points)
• Select the best business idea from 3 ideas and get advice from entrepreneurs (5points)
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Entrepreneurship @ NU 2014
Group work (60 points) • Write 3 business model from business ideas and get comments
from your mentor (5 points)
• Defense your business model in class (10points)
• Get advice from entrepreneurs (5points)
• Write and present your business model and financing ( 20 points)
• Q&A your business model and financing ( 20 points)
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Entrepreneurship @ NU 2014
Grading rules
A B + B C+ submit your assignment late
5 points 5 4 3 0
10 points 10 8 6 0
20 points 20 16 12 0
TOTAL GRADE 100-81 80-61 60-41 <41
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Entrepreneurship @ NU 2014
Wai Chamornmarn
The World Of Entrepreneurs
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
The Timmons Model of Entrepreneurship
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Entrepreneurship @ NU 2014
Findings
• Vision • Extreme and unordinary thinking • Creativity and Innovative behaviors • Trust and Networking • Strategic alliances
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Entrepreneurship @ NU 2014
Structural hole
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Entrepreneurship @ NU 2014
PageRank
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Entrepreneurship @ NU 2014
Creativity
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Entrepreneurship @ NU 2014
Andrei G. ALEINIKOV
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Entrepreneurship @ NU 2014
See what the others don’t see
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Entrepreneurship @ NU 2014
Alexander Fleming penicillin
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Entrepreneurship @ NU 2014
Rosalind Elsie Franklin X-ray crystallography
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Entrepreneurship @ NU 2014
Watson rapidly recognised the ‘X’ pattern the DNA produced as being that of a double-helix.
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
16 dots, ? lines ? triangles
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Entrepreneurship @ NU 2014 1999.The McQuaig Group Inc. Alternatives p. 9
แนวความคิดของสามเหลี่ยม
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
เมื่อพยายามที่จะมุ่งเน้นไปที่บางสิ่งคุณอาจจะพลาดบางอย่าง
ดู ABCDEFGHIJKLMNOPQRSTUVWXYZ
พยายามมุ่งเน้นไปที่ตัวอักษร K ดังนั้น อาจจะพลาดตัวอักษร T
พยายามมุ่งเน้นไปที่ตัวอักษร T ดังนั้นอาจจะพลาดตัวอักษร K
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Entrepreneurship @ NU 2014
Entrepreneurs
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Entrepreneurship @ NU 2014
ผู้ประกอบการ “ผู้ที่เข้าสู่โอกาสโดยไม่มีทรัพยากรในปัจจุบัน”
Stevenson, Roberts, Grousbeck & Bhide (1999)
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Entrepreneurship @ NU 2014
The Myths
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
Entrepreneurship
• Creativity
Raise new questions, explore new possibilities, regard old problems from a new angle. -- Albert Einstein
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Entrepreneurship @ NU 2014
Entrepreneurship
• Personality
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Entrepreneurship @ NU 2014
Team
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Entrepreneurship @ NU 2014
Team:
เทวดาที่มีปีกเดียว
ไม่อาจบินได้หากไม่โอบกอดระหว่างกัน ~ Luciano de Crescenzo
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Entrepreneurship @ NU 2014
Resources
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Entrepreneurship @ NU 2014
Minimize and Control versus Maximize and Own • Unleashing creativity • Financial resources • Assets • People • Your business plan • Think cash last!
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Entrepreneurship @ NU 2014
Opportunity
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
Go or No-Go?
Quantify and MAXimize Quantify and MINimize
Vernon’s Razor
48
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Entrepreneurship @ NU 2014
Business idea
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
fluorine resin paint
The four parts of an Air Roof tile: 1. High durability fluorine coating The properties of the fluorine coat offer distinguished durability and wear resistance. 2. Ceramic paint (top coating) The highest organic grade top coating helps stop damage to the color of the tile. 3. Ceramic paint (base coating) Inorganic base coating that binds the FRC base material strongly to the ceramic top coat. 4. Coloration FRC base material The tough hybrid material FRC base.
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
Innovation
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Entrepreneurship @ NU 2014
ideas value innovation =
innovation transforms ideas into value for customers, and so bringing a profit
That has to be sustainable for the company
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
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Entrepreneurship @ NU 2014
Value proposition design
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Entrepreneurship @ NU 2014
Business Concept and Value migration
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Entrepreneurship @ NU 2014
Business Concept
Product
Customer
Technology
Management
89
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Entrepreneurship @ NU 2014
Thirty profit patterns
MEGA PATTERNS No profit Back to profit Convergence Collapse of the middle de facto standard Technology shifts the board CHANNEL PATTERNS Multiplication Concentration Compression Disintermediation KNOWLEDGE PATTERNS product to customer knowledge Operations to knowledge Knowledge to product VALUE CHAIN MODELS Deintegration Value Chain squeeze Strengthening the weak link Reintegration
CUSTOMER PATTERNS Profit shift Microsegmentation Power shift Redefinition
Product patterns Product to brand Product to blockbuster Product Profit multiplier Product to pyramid product to solution ORGANISATION PATTERNS Skill shift Pyramid to network Cornerstoning Conventional to digital business design
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Entrepreneurship @ NU 2014
Prof
it
0
Time Volume
Pric
e
Base Business
Buyers Sellers
Price
Cost
$/U
nit
Post-Launch
Q2 Q4 Q6 Q8 Q10
Revenue
Cost
$/Pr
ojec
t
Project Type
Key Asset
Other Forms
Base Business
Spin-Outs
Customer Solutions Profit Product Pyramid Profit Multicomponent Profit Switchboard Profit
Time Profit Blockbuster Profit Profit Multiplier Model Entrepreneurial Profit
Other Components
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Entrepreneurship @ NU 2014
Why UNIQLO
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Entrepreneurship @ NU 2014
The company originally called itself “Unique Clothing Warehouse.” By joining those words together, Uniqlo was born.
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Entrepreneurship @ NU 2014
Uniqlo’s slogan is “made for all,” and the store is known for its rainbow-colored casual wear for men, women and kids.
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Entrepreneurship @ NU 2014
Yanai, Uniqlo’s founder, is one of the richest people in Japan. His net worth is estimated at $15.5 billion.
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Entrepreneurship @ NU 2014
Strategic Product
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Entrepreneurship @ NU 2014
Product evolution
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Entrepreneurship @ NU 2014
Where is your opportunity THINKING WITH IDEALITY
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Entrepreneurship @ NU 2014
From What exists to What’s coming
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