Sunshine State Census 2010by Kelly Thumel Frohsin

This year, each person living in Florida has the opportunity to stand up and be counted.

Every 10 years, as mandated by the U.S. Constitu-tion, our nation conducts a census – an effort to count every person living in the United States. The decennial census gives Floridians the opportunity to represent their diverse cultures and backgrounds. In turn, the 2010 census will determine the allocation of $4 trillion in funding for state and local governments over ten years. The census counts will also de-termine which states gain and lose congressional representation. With an estimated 310 million people living in the United States, it is more important than ever for every person living in Florida to be counted.

In order to prepare for Florida’s future, the 2010 census needs to be as accurate as possible. The Census Monitoring Board estimates that approximately 200,000 Floridians went uncounted in the 2000 Census which resulted in $91 million less funding for state programs and services over a ten year period. Undercount occurs mostly in households with children and those wishing to protect personal information. While some Floridians may worry about their privacy, information collected during the census is protected under Federal Law Title 13. Most importantly, the census does not ask about the legal status of respondents or their Social Security numbers. Census information is confi dential and not shared with any other person or agency. In order for Floridians to receive adequate ser-vices for the next ten years, it is important for every household to be accurately counted.

The 2010 Sunshine State census data provides information to determine the fund-ing for a number of services, including Medicare, Medicaid, special education, bilingual education, disability programs and more. Census counts are used to distribute money from federal, state and local governments for schools, bridges, hospitals, social programs and other services necessary to support the lives of Floridians. As noted earlier, the data collected from the census forms determine future planning and the number of Congres-sional members allocated to each state. After the 2000 Census, the Sunshine State gained representation with two additional congressional seats. This year, Election Data Services predicts that Florida will be one of seven states to gain a congressional seat due to reapportionment after the 2010 census.

In order to educate the public about the census, the 2010 Census Portrait of America Road Tour will travel for 1,547 days and more than 150,000 miles as the largest civic outreach in American History. Census will have 13 road tour vehicles on exhibit at over

Florida Labor Market

TRENDS

Charlie Crist, GovernorCynthia R. Lorenzo, Director

Florida Labor Market Trends is a monthly publication of the Florida Agency for Workforce Innovation’s Labor Market Statistics Center. For additional labor market information, please visit our website at: www.fl oridajobs.org

F lorida Employment at a Glance

March 26, 2010 (February 2010 Data Release)

Florida’s seasonally adjusted un-employment rate for February 2010 is 12.2 percent. This represents 1,126,000 jobless out of a labor force of 9,251,000.

The unemployment rate is up 0.2 percentage point from the January revised rate of 12.0 percent, and up 3.0 percentage points from the February 2009 rate of 9.2 percent.

February’s unemployment rate is the highest in the recorded series and higher than rates recorded in the 1973-1975 recession. Florida’s unemployment rate remained higher than the national average, which was 9.7 percent in February.

continued on page 2

Stand up and be counted. It’s in our hands!

2

SOURCES: The Census Bureau, United States Census 2010-It’s In Our Hands, Election Data Services, “2009 Reapportionment Analysis” December 23, 2009Sunshine Census 2010 www.sunshinecensus2010.com

800 events across the country in order to motivate our increasingly diverse population to complete and mail back the census form. The Census Road Tour vehicles were in Miami during the Super Bowl to give attendees the opportunity to view a sample of the 2010 census form and understand why “I Count!”.

The Florida Census questionnaires will be mailed this month to every household in the Sunshine State. Households should plan to return the questionnaire by Census Day, April 1, 2010. Households that do not return the form will be more likely to receive a visit from a census taker, a person who has been hired by the U.S. Census Bureau to collect census information. Census workers carry an offi cial government badge along with a U.S. Census Bureau bag and will never ask to enter a residence. The population of Florida has changed drastically over the last ten years and now every person living in Florida has the chance to be counted. In order to make living in Florida even better in the future, it is important for every household to do their part and complete the census. Every person counts!

The census survey contains 10 questions and will take less than 10 minutes. The form is also available in Spanish, French, Ger-man and many other languages at the Census 2010 website, www.2010.census.gov

The census form is just 10 Questions Such As:NameSex Age Date of Birth Hispanic Origin Race Household Relationship If you own or rent

continued from page 1

Information obtained by Census Bureau employees is kept, by law, strictly confi dential for 72 years. Census Bureau employees have taken an oath to protect con-

fi dentiality and are subject to a jail term, fi ne – or both – for disclosing any information that could identify a respondent of a household.

In December 2010, the Census Bureau will deliver popula-tion counts to the President of the United States for apportion-ment, the process of proportionately dividing the 435 seats in the U.S. House of Representatives among the 50 states.

Conducted every 10 years as required by the U.S. Con-stitution, the 2010 Census is a count of everyone living in the United States. Census data is used to determine Congres-sional seats to states, to choose offered community services, and to allocate more than $400 billion in federal funds to local, state and tribal governments annually. The 2010 Census

About the Census

consists of 10 questions, taking about 10 minutes to complete and will be one of the shortest questionnaires to date. Confi dentiality of respondents and the information they provide is protected by strict confi dentiality laws.

The fi rst nationwide census was taken in 1790 by the U.S. marshals on horseback and counted 3.9 million people. The fi rst Florida census was taken in 1830 when Florida was still a territory and counted 34,730 people. The most recent census was taken in 2000 and counted more than 281 million people nationwide and approximately 15.9 million in Florida. When the census fi rst began in 1790, its sole purpose was to determine the number of seats each state had in the U.S. House of Representatives. Today, in addition to this purpose, the U.S. Census also affects the amount of federal funding received by the states, counties and cities.

For more information, please visit www.SunshineCensus2010.com

3

s part of his ongoing effort to ensure Florida receives its fair share of federal funding and representation,

Governor Charlie Crist announced the con-tractors for the 2010 Sunshine Census inte-grated public awareness campaign. Worth

an estimated $2 million, the campaign is designed to mobilize the most infl uential outreach, public relations and grassroots network possible.

“Florida is striving for a precise response rate for the 2010 Census, and I am confi dent the contractors will help ensure this is a successful effort,” said Governor Crist. “I am confi dent this team will help collect an accurate representation of Florida’s diverse population in the 2010 Census, so Florida’s community represen-tatives are refl ected in our nation’s capital.”

Prospective contractors were asked to demonstrate their ability to involve businesses, faith-based groups, community organiza-tions, elected offi cials, grassroots and ethnic organizations in targeting hard-to-count segments of Florida’s population and increase participation in the 2010 Census. Governor Crist encour-aged businesses, organizations and advocates for Florida’s minor-ity and other hard-to-count populations to become involved in the 2010 Sunshine Census.

The goal of the 2010 Sunshine Census is to count every man, woman and child who lives in Florida. The four-month campaign effort is especially focused on reaching historically hard-to-count populations by incorporating grassroots, television, radio, print, outdoor and Internet outreach.

The following contractors will assist with targeted outreach efforts to secure a complete count: Moore/Ketchum Partnership will target African-American

and Caribbean-American individuals, as well as college and university students, part-time Florida residents, and rural counties including persons living in rural areas of critical economic concern. Ron Sachs Communication Inc. will target American Indian

and migrant farm worker populations.

Governor Crist Announces 2010 Census Public Awareness Campaign

A Florida Association of Broadcasters will target homeless persons, including homeless veteran populations. Salter Mitchell will target persons with disabilities, including veterans with disabilities. MGSCOMM will target Hispanic-American populations.

On March 15, 2010, census questionnaires will be mailed or delivered to every household throughout Florida. Completed forms are due to be returned by mail by Census Day, which is April 1, 2010. These short forms take only minutes to fi ll out, but will have an impact on Florida’s future for the next 10 years. Be-tween April and July 2010, census takers will visit households that did not return a questionnaire by mail.

In February 2009, Governor Crist signed Executive Order 09-41, creating the 2010 Sunshine Census Statewide Complete Count Committee, and appointed 45 Floridians to serve on the committee until December 31, 2010. The Statewide Complete Count Committee mirrors Florida’s diverse population to ensure an accurate count of the people who reside in Florida in 2010 and represents a wide array of community-based and faith-based organizations, local governments, media and advertising groups, and businesses.

Dear Friends, The people of Florida represent a rich legacy of diverse cultures, backgrounds and experiences. In fact, the diversity of our people is quite possibly our state’s greatest strength. For that reason, we must do our best to ensure the complete and accurate count of every Florida resident during the 2010 Cen-sus.

The census, which takes place every 10 years, offers the Sunshine State a unique opportunity to ensure Florid-ians receive their fair share of representation in Washington, D.C., during the next decade. I encourage you to get involved in reaching every person in your community. In this way, we can ensure a brighter Florida, both today and for years to come.

Charlie Crist, Governor

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* Preliminary

Percent Source: Florida Agency for Workforce Innovation, Labor Market Statistics Center, Current Employment Statistics Program, in cooperation with the U.S. Department of Labor, Bureau of Labor Statistics, released 3/5/10(U.S.) and 3/26/10(Florida).

Source: Florida Agency for Workforce Innovation, Labor Market Statistics Center, Current Employment Statistics Program, in cooperation with the U.S. Department of Labor, Bureau of Labor Statistics, released 3/5/10 (U.S.) and 3/26/10 (Florida).

Florida and U.S. Employment by IndustryNot Seasonally Adjusted

Over-the-Year Percent Change, February 2010

-20 -15 -10 -5 0 5

U.S.

FL

Government

Other Services

Leisure & Hospitality

Education & Health Services

Professional & Business Services

Financial Activities

Information

Trade, Transportation, & Utilities

Manufacturing

Construction

Mining & Logging

Total

Over-the-Year Change Jan. 10 Percent Feb. 10* Feb. 09 Level

Florida 7,194,200 7,133,400 7,402,100 -207,900 -2.8 Mining & Logging 5,400 5,400 5,600 -200 -3.6 Mining Except Oil & Gas-------------------------------- 3,300 3,300 3,400 -100 -2.9 Construction 351,100 351,500 421,900 -70,800 -16.8Manufacturing 308,000 305,400 339,700 -31,700 -9.3Trade, Transportation, Utilities 1,462,700 1,459,000 1,498,200 -35,500 -2.4 Wholesale Trade---------------------------------------- 310,600 311,100 327,800 -17,200 -5.3 Retail Trade---------------------------------------------- 924,400 921,500 934,500 -10,100 -1.1 Utilities---------------------------------------------------- 23,600 23,300 23,700 -100 -0.4 Transportation, Warehousing & Utilities------------------ 227,700 226,400 235,900 -8,200 -3.5Information 135,000 135,500 147,500 -12,500 -8.5Financial Activities 467,500 468,500 491,700 -24,200 -4.9 Finance & Insurance------------------------------------ 316,100 316,500 334,300 -18,200 -5.4 Real Estate, Rental, & Leasing------------------------- 151,400 152,000 157,400 -6,000 -3.8Professional & Business Services 1,049,100 1,025,200 1,060,600 -11,500 -1.1 Professional & Technical Services------------------- 438,900 433,200 445,300 -6,400 -1.4 Management of Companies & Enterprises----------- 80,500 79,300 82,000 -1,500 -1.8 Administrative & Waste Services--------------------- 529,700 512,700 533,300 -3,600 -0.7Education & Health Services 1,076,800 1,072,500 1,050,800 26,000 2.5 Educational Services----------------------------------- 146,600 144,600 142,900 3,700 2.6 Health Care & Social Assistance------------------------ 930,200 927,900 907,900 22,300 2.5Leisure & Hospitality 896,400 873,000 930,900 -34,500 -3.7 Arts, Entertainment, & Recreation-------------------- 178,500 172,000 188,900 -10,400 -5.5 Accommodation & Food Services-------------------- 717,900 701,000 742,000 -24,100 -3.3Other Services 310,300 307,400 316,100 -5,800 -1.8Government 1,131,900 1,130,000 1,139,100 -7,200 -0.6

Florida Nonagricultural Employment Not Seasonally Adjusted

5

Florida 12.2 12.3 9.3United States 10.4 10.6 8.9

Cape Coral-Ft. Myers 13.9 14.2 11.1 Alachua 8.8 8.7 6.0 Lake 13.3 13.5 9.8Crestview-Ft. Walton Beach- Baker 12.0 12.0 8.4 Lee 13.9 14.2 11.1 Destin 9.1 9.2 7.1 Bay 11.6 12.1 9.3 Leon 8.6 8.5 6.1Deltona-Daytona Beach- Bradford 10.0 10.0 7.1 Levy 14.0 14.3 10.6 Ormond Beach 12.9 13.1 9.8 Brevard 12.6 12.8 9.5 Liberty 7.5 7.6 5.5Gainesville 8.9 8.9 6.2 Broward 10.8 10.9 8.0 Madison 13.3 13.6 9.6Jacksonville 12.1 12.1 8.8 Calhoun 10.5 10.6 8.0 Manatee 13.2 13.3 10.4Lakeland-Winter-Haven 13.4 13.4 9.8 Charlotte 13.7 13.9 11.1 Marion 15.4 15.4 11.9Miami-Ft. Lauderdale- Citrus 14.5 14.8 11.7 Martin 13.2 13.6 9.8 Pompano Beach 11.3 11.3 8.8 Clay 11.4 11.3 8.5 Miami-Dade 11.2 11.0 9.2 Ft. Lauderdale-Pompano Beach- Collier 12.6 12.7 9.0 Monroe 8.0 8.2 6.4 Deerfield Beach MD 10.8 10.9 8.0 Columbia 11.7 11.7 8.0 Nassau 12.3 12.1 8.5 Miami-Miami Beach- DeSoto 11.3 11.2 8.3 Okaloosa 9.1 9.2 7.1 Kendall MD 11.2 11.0 9.2 Dixie 13.7 14.2 10.6 Okeechobee 13.7 14.0 10.7 West Palm Beach-Boca Duval 12.6 12.7 9.2 Orange 12.4 12.4 9.2 Raton-Boynton Beach MD 12.4 12.5 9.3 Escambia 11.8 11.8 9.4 Osceola 13.6 13.7 10.0Naples-Marco Island 12.6 12.7 9.0 Flagler 17.0 17.2 13.4 Palm Beach 12.4 12.5 9.3North Port-Bradenton-Sarasota 13.1 13.4 10.2 Franklin 10.6 10.7 7.7 Pasco 14.3 14.4 10.8Ocala 15.4 15.4 11.9 Gadsden 12.1 11.8 10.4 Pinellas 12.6 12.9 9.7Orlando-Kissimmee-Sanford 12.5 12.6 9.2 Gilchrist 11.0 11.4 8.2 Polk 13.4 13.4 9.8Palm Bay-Melbourne- Glades 12.0 12.0 8.3 Putnam 14.1 14.4 10.7 Titusville 12.6 12.8 9.5 Gulf 12.3 12.3 9.6 St. Johns 10.5 10.5 7.8Palm Coast (Flagler) 17.0 17.2 13.4 Hamilton 13.4 13.8 10.7 St. Lucie 14.9 15.0 11.9Panama City-Lynn Haven- Hardee 12.2 12.3 8.4 Santa Rosa 10.9 11.0 8.4 Panama City Beach 11.6 12.1 9.3 Hendry 14.9 14.8 11.5 Sarasota 13.1 13.4 10.1Pensacola-Ferry Pass-Brent 11.5 11.5 9.1 Hernando 15.6 15.8 12.2 Seminole 11.6 11.7 8.5Port St. Lucie (St. Lucie) 14.4 14.6 11.2 Highlands 12.3 12.4 9.7 Sumter 10.7 10.9 8.6Punta Gorda (Charlotte) 13.7 13.9 11.1 Hillsborough 12.7 12.8 9.4 Suwannee 12.2 12.5 8.9Sebastian-Vero Beach Holmes 9.6 9.8 8.1 Taylor 12.8 12.9 10.4 (Indian River) 14.3 14.4 10.6 Indian River 14.3 14.4 10.6 Union 9.9 10.0 6.5Tallahassee 9.1 9.0 6.7 Jackson 9.2 9.1 6.9 Volusia 12.9 13.1 9.8Tampa-St. Petersburg- Jefferson 9.5 10.1 7.1 Wakulla 9.3 9.2 6.8

Clearwater 13.1 13.2 9.8 Lafayette 9.3 9.5 7.6 Walton 9.8 10.1 7.8Washington 12.3 12.5 9.7Note: MD=Metropolitan Division

Area

Florida Unemployment Rates by Metropolitan Statistical Areas (MSAs) and Counties Not Seasonally Adjusted

Area AreaFeb.10

Jan.10

Feb.09

Local Area Unemployment Statistics (Not Seasonally Adjusted)

wiaAgency for Workforce Innovation

fl oridajobs.org

Material in this report is in the public domain and may, with appropriate credit, be reproduced without permission. More detailed statistics are available from the Labor Market Statistics Center. Printed copies of data are provided upon request. If you require additional information, you may call: 866-537-3615 toll free or 850-245-7205 TTY/TDD.An equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities. employfl orida.com

In February 2010, Liberty County has the state’s lowest unemployment rate (7.5 percent), followed by Monroe County (8.0 percent), Leon County (8.6 percent), and Alachua County (8.8 percent). Many of the counties with the lowest unemployment rates are those with relatively high proportions of government employment.Flagler County (17.0 percent) has the highest unemployment rate in Florida in February 2010, followed by Hernando (15.6 percent); Marion County (15.4 percent); Hardee and St. Lucie counties (14.9 percent); and Citrus County (14.5 percent). The counties with the highest unemployment rates in the state experienced continued weakness in construction, manufacturing, and fi nancial activities. There were 55 Florida counties with double-digit unemployment rates in February, down from 58 the previous month.

Source: Florida Agency for Workforce Innovation, Labor Market Statistics Center, Local Area Unemployment Statistics Program, in cooperation with the U.S. Department of Labor, Bureau of Labor Statistics, released 3/5/5 (U.S.) and 3/26/10 (Florida).

Feb.10

Jan.10

Feb.09

Feb.10

Jan.10

Feb.09

Metropolitan Statistical Areas (MSAs) Counties

6

Polk

Collier

LevyMarion

Lake

Bay

Lee

Osceola

Palm Beach

Taylor

Volusia

Walton

Miami-Dade

Hendry

Duval

Dixie

Clay

Leon

Broward

Gulf

Glades

Orange

Liberty

Monroe

Pasco

Alachua

Jackson

Highlands

Putnam

Martin

Citrus

Baker

Manatee

Nassau

Madison

Hardee

DeSoto

Wakulla

Charlotte

Franklin

Holmes

HamiltonGadsden

Brevard

Okaloosa

Santa Rosa

Hillsborough

Columbia

Sumter

Escambia

Flagler

St. Johns

Calhoun

St. LucieOkeechobee

Jefferson

Sarasota

Suwannee

Lafayette

Washington

Hernando

Indian River

Gilchrist

Union

Seminole

Bradford

Pinellas

LegendCounty Boundaries

Florida County7.5% - 9.3%

9.4% - 11.3%

11.4% - 12.9%

13.0% - 14.5%

14.6% - 17.0%

Florida Unemployment Rates by County (Not Seasonally Adjusted)

Florida Mass Layoff Statisticsby Claimant Characteristics

In the fourth quarter of 2009, there were 16,257 initial claims associated with mass layoff events. Of the total claimants, 52.5 percent were white,

27.5 percent were Hispanic, and 13.7 percent were black.

Of the claimants, 62.3 percent were male, while 36.7 percent were female.

The prime working age group (those aged 30 through 44) accounted for the most

claimants — 33.2 percent. Mass Layoff Statistics Program Defi nitions Mass Layoff Events - These are layoffs where

at least 50 workers are separated from their jobs for longer than 30 days, as identifi ed through claims for unemployment insurance. Claimant - This is a person who fi les any notice of unemployment to initiate a request either for a determination of entitlement to and eligibility for compensation, or for a subse- quent period of unemployment within a benefi t year or period of eligibility.

Note: Percentages may not add to 100 because some characteristics were not available for all claimants.

Source: Florida Agency for Workforce Innovation, Labor Market Statistics Center, Mass Layoff Statistics Program, in cooperation with the U.S. Department of Labor, Bureau of Labor Statistics, releasedFebruary 2010.

Initial PercentClaims of Total

4th Quarter 2009

Characteristics of Claimant

Mass Layoff Statistics

Source: Florida Agency for Workforce Innovation, Labor Market Statistics Center, Local Area Unemployment Statistics Program, in cooperation with the U.S. Department of Labor, Bureau of Labor Statistics, released 3/26/10.

7.5% - 9.3%

9.4% - 11.3%

11.4% - 12.9%

13.0% - 14.5%

14.6% - 17.0%

Total, all claimants 16,267 100.0White, not Hispanic 8,545 52.5Black, not Hispanic 2,235 13.7Hispanic 4,466 27.5Other races 257 1.6 Male 10,136 62.3Female 5,978 36.7Under 30 years 3,491 21.530-44 years 5,402 33.245-54 Years 4,016 24.755 years and over 3,198 19.7

Unemployment RatesFebruary 2010

7

155.8 million...The number of females in the United States as of Oct. 1, 2009. The number of males was 151.8 million. At 85 and older, there were more than twice as many women as men.

Earnings$35,745 . . .The median annual earnings of women 15 or older who worked year-round, full time, in 2008, down from $36,451 in 2007 (after adjusting for infl ation). Women earned 77 cents for every $1 earned by men.

88 percent . . .The ratio of women’s-to-men’s earnings in the District of Columbia in 2008, among the highest of any state or state equivalent in the nation along with California, Arizona, Maryland, New York, Ver-mont, Georgia and Hawaii. Florida’s ratio was 79.9 percent.

Education29.4 million . . .Number of women 25 and older with a bachelor’s degree or more education in 2008, higher than the corresponding number for men (28.4 million). Women had a larger share of high school diplomas, as well as associate’s, bachelor’s and master’s degrees. More men than women had a professional or doctoral degree.

29 percent . . .Percent of women 25 and older who had obtained a bachelor’s degree or more as of 2008.

55 percent . . .Percentage of college students in fall 2008 who were women.

Jobs59 percent . . .In 2008, the percentage of females 16 and older who participated in the labor force, representing about 72 million women.38 percent . . .Percent of females 16 or older who worked in management, professional and related occupations in 2008, compared with 32 percent of males. 23.8 million . . .Number of female workers in educational services, health care and social assistance industries in 2008. More women worked in this industry group than in any other. Within this industry group, 11.9 million worked in the health care industry, 9.1 million in edu-cational services and 2.7 million worked in the social assistance industry.

Women’s History Month: March 2010

National Women’s History Month’s roots go back to March 8, 1857, when women from New York City factories staged a pro-test over working conditions. International Women’s Day was fi rst observed in 1909, but it wasn’t until 1981 that Congress established National Women’s History Week to be commemorated the second week of March. In 1987, Congress expanded

the week to a month. Every year since, Congress has passed a resolution for Women’s History Month, and the President has issued a proclamation.

Source: U.S. Census Bureau, www.census.gov

Florida Expected to Start Adding Residents Again After Population Decline

It’s a small bounce, but Florida’s population should rebound this year from its fi rst loss in more than half a century in a hopeful sign for the struggling state economy, new estimates

from the University of Florida (UF) show.The Sunshine State is expected to add about 23,000 resi-

dents between April 1, 2009, and April 1, 2010, following a loss of almost 57,000 residents the previous year, according to population projections released by UF’s Bureau of Economic and Business Research.

“It appears the state’s population loss was a one-year oc-currence,” said Bureau Director Stan Smith. “Even so, Florida’s growth will be very slow during the early years of the new decade.”

Not until 2014 or 2015 will the state return to annual population gains that are close to 300,000, the average annual increase over the past 30 to 40 years, Smith said. Population grew by more than 400,000 residents a year during the housing boom between 2003 and 2006.

Due to the bursting of the housing bubble and the severe na-tional recession, Florida lost more than 800,000 jobs between the fall of 2007 and the fall of 2009 and its unemployment rate rose from about 4 to 11 percent, Smith said. The declining economy led to a huge slowdown in population growth between 2007 and 2008 and a population loss between 2008 and 2009. The loss was the fi rst since military personnel left the state at the end of World War II.

The bureau estimates the total number of state residents will grow from 18,750,000 to 18,773,000 between April 2009 and April 2010. According to long-term projections, state popula-tion is expected to reach approximately 21,247,000 in 2020 and 24,971,000 in 2035.

Source: University of Florida, Bureau of Economic and Business Research, March 2010.