LABEL M WORK HOLEP

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label.m on Sulphates, Parabens and Sodium Chloride Many of label.m products are free from Sulphates (cleansing agent), Parabens (preservative) and Sodium Chloride (thickening agent). Although not proven to have adverse affects, Sulphates and Parabens have received bad publicity over the years linking them to cancer. Consequently, the public views them in a negative way and the exclusion of these additives can sway their decision to purchase. Sodium Chloride, commonly known as table salt, can make hair care products harsh and can sting the eyes. It is for these reasons that label.m chose to exclude these ingredients wherever possible. For your information, the table opposite shows which label.m products are Sulphate, Paraben and Sodium Chloride free: Product Name Sulphate Free Paraben Free Sodium Chloride Free CLEANSE Gentle Cleansing Shampoo Treatment Shampoo Colour Stay Shampoo Honey & Oat Shampoo Intensive Repair Shampoo Deep Cleansing Shampoo label.men Daily Moisturising Shampoo CONDITION Daily Shine Conditioner Moisturising Conditioner Colour Stay Conditioner Honey & Oat Conditioner Intensive Repair Condtioner Leave-In Conditioner Intensive Mask Warming Oil Peppermint Treatment ORGANICS Organic Moisturising Lemongrass Shampoo Organic Moisturising Lemongrass Conditioner Organic Orange Blossom Shampoo Organic Orange Blossom Conditioner Product Name Sulphate Free Paraben Free Sodium Chloride Free CREATE Protein Spray Heat Protection Spray Strong Wax Gel Relaxing Balm Smoothing Cream Curl Cream Curl Spray Blow Out Spray Thickening Cream Sea Salt Spray Soufflé Volume Mousse Extra Strong Mousse Volume Foam Sleek Blow Out Cream COMPLETE Soft Wax Hair Glue Wax Stick Matt Paste Mud Clay Shaper Mesh Styling Frizz Control Serum Hair Polish Split-end Sealer Compact Resurrection Style Dust Dry Shampoo Shine Spray Shine Mist Hairspray Hold & Gloss Spray

Transcript of LABEL M WORK HOLEP

Page 1: LABEL M  WORK HOLEP

label.m on Sulphates, Parabens and Sodium Chloride

Many of label.m products are free from Sulphates (cleansing agent), Parabens (preservative) and Sodium Chloride (thickening agent).

• Although not proven to have adverse affects, Sulphates and Parabens have received bad publicity over the years linking them to cancer. Consequently, the public views them in a negative way and the exclusion of these additives can sway their decision to purchase.

• Sodium Chloride, commonly known as table salt, can make hair care products harsh and can sting the eyes.

• It is for these reasons that label.m chose to exclude these ingredients wherever possible. For your information, the table opposite shows which label.m products are Sulphate, Paraben and Sodium Chloride free:

Product Name Sulphate Free

Paraben Free

Sodium Chloride Free

CLEANSE

Gentle Cleansing Shampoo •

Treatment Shampoo •

Colour Stay Shampoo

Honey & Oat Shampoo

Intensive Repair Shampoo

Deep Cleansing Shampoo •

label.men Daily Moisturising Shampoo •

CONDITION

Daily Shine Conditioner • •

Moisturising Conditioner • •

Colour Stay Conditioner • •

Honey & Oat Conditioner • •

Intensive Repair Condtioner • •

Leave-In Conditioner • •

Intensive Mask • •

Warming Oil • • •

Peppermint Treatment • •

OrgANICS

Organic Moisturising Lemongrass Shampoo • • •

Organic Moisturising Lemongrass Conditioner • • •

Organic Orange Blossom Shampoo • • •

Organic Orange Blossom Conditioner • • •

Product Name Sulphate Free

Paraben Free

Sodium Chloride Free

CrEATE

Protein Spray • •

Heat Protection Spray • •

Strong Wax • • •

Gel • •

Relaxing Balm • •

Smoothing Cream • •

Curl Cream • •

Curl Spray • •

Blow Out Spray • •

Thickening Cream • •

Sea Salt Spray •

Soufflé • •

Volume Mousse • •

Extra Strong Mousse • •

Volume Foam • •

Sleek Blow Out Cream • • •

COMPLETE

Soft Wax • •

Hair Glue • •

Wax Stick • • •

Matt Paste • •

Mud Clay • •

Shaper • •

Mesh Styling • •

Frizz Control Serum • • •

Hair Polish • •

Split-end Sealer Compact • •

Resurrection Style Dust • • •

Dry Shampoo • • •

Shine Spray • • •

Shine Mist • • •

Hairspray • • •

Hold & Gloss Spray • • •

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Cleanse and Condition

Cleanse and Condition

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Notes : For daily useMedium hair types

KEY ACTIVE INGREDIENT

Blackcurrant Seed Oil Origin: Midwestern U.S.A.

• Blackcurrant seed oil demonstrates high antioxidant activity compared to other berries

• A rich source of gamma-linoleic acid and omega-3 fatty acids, which are responsible for promoting healthy hair growth

• Combats and improves hair dryness, brittleness, thinning and splitting

Gentle Cleansing Shampoo60ml / 300ml / 1000ml / 3750ml

Mild and lightweight gentle cleanser for daily use

• Gently but effectively cleanses hair

• Rebalances moisture within all 3 layers of the hair cuticle

KEY ACTIVE INGREDIENT

White Silver Needle TeaOrigin: Fujian Province

• One of the rarest and finest teas available, hand-harvested for only 2 – 3 days each spring

• Has the highest level of antioxidants of all tea varieties

• 10 x more antioxidant levels of Vitamin E which reduces damage caused by free radicals

Daily Shine Conditioner 60ml / 300ml / 1000ml / 3750ml

Lightweight daily conditioner for all hair types

• Provides an anti-ageing protective layer with the combination of Cantaloupe, Echinacea and Calendula

• Powerful antioxidant levels from White Silver Needle Tea

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Notes : Daily treatment for coloured hair which has caused dehydration Previously coloured hair

KEY ACTIVE INGREDIENT

Vitamin B5, H and E Origin: Midwestern U.S.A.

• Vitamin B5 for strengthening and rebuilding but not present in a high concentration which can result in dry, straw like hair

• Vitamin E for antioxidant and anti-humidity properties

• Vitamin H (Biotin) aimed at scalp therapy and the treatment for healthy hair growth

Treatment Shampoo60ml / 300ml / 1000ml / 3750ml

Lightweight daily cleanser for coloured and chemically treated hair

• Vitamin loaded cleanser ensuring strength and moisture are built from within the hair

KEY ACTIVE INGREDIENT

Aloe Vera Origin: West Indies

• The outer leaves protect the inner gel liquid from evaporating

• Delivers moisture sealing properties to hair by implanting moisture very easily and evaporating it very slowly

• The result is improved hydration, soothing and healing properties

Moisturising Conditioner60ml / 300ml / 1000ml / 3750ml

A hydrating and moisturising conditioner for dry, dehydrated hair

• With Echinacea and Aloe which share moisturising properties

• Aloe helps prevent moisture loss and imparts a silky shine by sealing the cuticle flat

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Notes : Fresh colour to stay put for a while! Twice a week use

KEY ACTIVE INGREDIENT

Heliogenal (Sunflower Seed Oil)

• Exclusive label.m sunflower seed complex

• Highly effective colour stabiliser - can help extend the life of all colour techniques

• Effective at protecting against UV exposure - 4X the antioxidant efficacy of Vitamin E

• Natural technology that neutralises 100% of free radicals that form on virgin hair following exposure to UVA rays - equivalent of 2 hours of intense sunlight

Colour Stay Shampoo and Colour Stay Conditioner 60ml / 300ml / 1000ml / 3750ml

A highly concentrated duo to protect freshly coloured hair

• Recommended to use twice a week between regular shampoo and conditioner

• Protects and strengthens from within the hair cuticle

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Notes : The daily “flu shot” for dry and damaged hairAll hair types damaged by heat styling, chemical treatments and diet

Honey & Oat Shampoo and Honey & Oat Conditioner 60ml / 300ml / 1000ml / 3750ml

The “flu shot” for hair! Primer for hair to infuse with moisture and strength from within.

• Lightweight formula, excellent for daily use for naturally dry and heat damaged hair

• Self actuating complex which means it rebuilds where required

• Loaded with Vitamins and Ocean Minerals

KEY ACTIVE INGREDIENT

Manuka Honey Origin: New Zealand

• The rarest honey renowned for its healing properties

• Repairs cell damage within the hair to leave it soft and healthy looking

• Antibacterial and antioxidant actions

KEY ACTIVE INGREDIENT

Deep Hawaiian Seaweed Origin: North Pacific Ocean off the coast of Hawaii

• Excellent benefits for hair due to limited exposure to humans, sunlight and environmental pollutants

• High concentration of vitamins and minerals

• Retains incredible nourishing and moisturising properties

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Notes : The intense repair system for visibly damaged hairUse once or twice a week depending on hair thickness.

Intensive Repair Shampoo and Intensive Repair Conditioner60ml / 300ml / 1000ml / 3750ml

A high concentration of Tri-molecular Complex for:

• Protein replacement

• Inner repair

• Thermal protection

KEY ACTIVE INGREDIENT

Oat Proteins (producing Amino Acids for the core)

• Help build body and reduce porosity

• Considered an extremely pure protein produced from wheat gluten, capable of repairing damaged hair via their moisture retention and film-forming properties

• Their amino acids are quickly absorbed by the hair, while the proteins coat the outer layer, keeping the amino acids in place

• The result?...shiny, stronger, healthy hair from the inside out.

KEY ACTIVE INGREDIENT

Soy Proteins

• Increase the hair’s natural moisture binding abilities

• Increase the hair’s tensile strength

• Protect the cuticle from thermal damage

• Improve manageability of the hair

• Contain cystine which repairs, strengthens and nourishes hair from within

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Notes : Specialist ConditioningFor silky soft, healthy-looking hair

Intensive Mask120ml / 800ml

For that special night when hair has to look Oscar Red Carpet worthy!

• Hair appears full of life

• Intense fix for all hair types or once a week use for highly dry and coarse hair

• Maximum healthy shine

• Silk to touch

KEY ACTIVE INGREDIENT

Kokum Butter Origin: South West India

• Quick-absorbing with healing, restorative and regenerative effects on hair

• Seals Cuticles for maximum shine exposure

• Best used in combination with other butters and oils

KEY ACTIVE INGREDIENT

Cupuaçu Butter Origin: Amazon Rain Forest

• Smoothing natural moisturiser with potent antioxidant activity and exceptional water absorption

• Boosts recovery of hair’s natural moisture and elasticity, while shielding hair from effects of humidity

• Promotes long-lasting hydration

Leave-In Conditioner60ml / 300ml / 1000ml

Exceptional moisture magnet

KEY ACTIVE INGREDIENT

Aloe Vera

• High vitamin and antioxidant content instantly delivers conditioning benefits

• A combination of Aloe Vera and Jojoba locks in moisture

• A great product combined with Curl Cream to moisturise and strengthen the hair at the same time

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Notes : Backwash Service TreatmentFor fine or thinning hair types

Warming Oil Treatments4 x 15ml

Treat your clients to a relaxing warming oil massage whilst:

• Stimulating scalp circulation

• Increasing blood flow to the hair follicle

• Oil heats during massage opening the hair follicle and cuticle

• Cools during rinse off, closing the cuticle

• Encouraging healthy hair growth

• Optimum results are felt over a 4 week period

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Notes : Scalp CleansingFor product build-up and excess oil removal

Deep Cleansing Shampoo60ml / 300ml / 1000ml / 3750ml

Expertly removes excess oils, product build-up, chlorine and seawater!

• With Eucalyptus and Peppermint for a refreshing deep scalp cleanse

KEY ACTIVE INGREDIENT

Melaleuca Plant (Tea Tree Oil) Origin: Australia

• Antimicrobial and antiseptic properties

• Helps to clear clogged hair follicles, moisturise the hair and keep the scalp free of bacterial problems

• Unblocks sebaceous glands and encourages the flow of the body’s own moisturising oils

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Notes : Men’s System

KEY ACTIVE INGREDIENT

Saw Palmetto and Wasabi Root Origin: US Atlantic Coast and Japan

• Combined to provide a powerful antioxidant which is important for men as their hair and scalp can be more exposed to the sun

• Rebalances moisture for dry scalps

• Natural source of vitamin replenishment

label.men Daily Moisturising Shampoo300ml / 1000ml

One for the men’s gymbag!

• 2 in 1 specialised shampoo and body wash formula

• Unique blend of Wasabi Root and Saw Palmetto delivers all over gentle cleansing while stimulating and moisturising the scalp and removing dandruff

• It does the lot – just what men want!

KEY ACTIVE INGREDIENT

Peppermint Origin: Japan

• Nearly 85% pure Menthol content

• Delivers a deeper scalp stimulation sensation

• Peppermint Oil is a vascular stimulant which increases circulation in the scalp generating its trademark cooling-warming effect

Peppermint Treatment60ml / 150ml

• Lightweight scalp treatment aimed at thinning hair types

• Not protein based so solely focused on scalp therapy

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Organicslabel.m Organics is manufactured in the only Certified-organic manufacturing facility in its class in Florida, USA.

Organics

• Recyclable packaging

• Biodegradable formulas

• Environmentally friendly

• Fragrances use pure natural essential oils or nature-identical fragrance ingredients

Fragrances are DFE :• Designed for the Environment per the Environmental Protection

Agency (EPA) guidelines• Biodegradable within 20 days

Approved by United States Department of Agriculture’s (USDA) National Organic ProgrammeAll our organic products are free from :

• SLS (Sodium Lauryl Sulphate)• Propylene glycol (binds water molecules and stabilises the heating point)• Phthalates (fragrance stabiliser)• Artificial and synthetic perfumes

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Notes : Organic, Pure, for everyone

KEY ACTIVE INGREDIENT

Organic Quince Seed Extract Origin: Northern Turkey

• A creamy, gummy plant-derived extract of the quince tree

• Used in skin and hair care products for its film-forming properties which help retain moisture and improve the condition of dry, damaged hair

KEY ACTIVE INGREDIENT

Organic Lemongrass Oil Origin: Madagascar and Sri Lanka

• A highly aromatic grass with a distinct lemony aroma

• Organic lemongrass oil has valuable antioxidant and anti-inflammatory actions which help both stimulate and strengthen hair while protecting it from oxidative damage from the sun and other environmental stresses

KEY ACTIVE INGREDIENT

Organic Jojoba Oil

• Has self-sealing properties

• Over 50% of the plant’s weight comes from its rich oil, imparting the plant with the ability to attract and retain moisture

• Organic Jojoba Oil is an effective hydrating moisturiser that is absorbed quickly to cleanse hair without stripping its natural oils or leaving behind oily build-up

KEY ACTIVE INGREDIENT

Organic Oat Extract

• Soluble form of oats containing 23% oligosaccharides and 3% protein, it is a soothing botanical moisturiser for the hair and scalp

• Helps to thicken hair weightlessly, while retaining up to 50% more moisture than comparable proteins

Organic Moisturising Lemongrass Shampoo and Organic Moisturising Lemongrass Conditioner 200ml / 1000ml

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Notes :

Organic, Pure, for everyone

KEY ACTIVE INGREDIENT

Organic Linseed Oil

• Contains reparative omega-3 EFAs and vitamins that revitalize hair’s shine and bounce-ability

KEY ACTIVE INGREDIENT

Organic Sage Oil & Organic Apple Fruit Juice

• Add shine and lustre while making hair stronger and more flexible

KEY ACTIVE INGREDIENT

Organic Jojoba Oil

• One of the best natural ingredients for mild conditioning and silkiness

KEY ACTIVE INGREDIENT

Organic Agave

• Helps promote a clean scalp to add more lift to hair from the roots

Organic Orange Blossom Shampoo and Organic Orange Blossom Conditioner200ml / 1000ml

Using an exclusive organic citrus blend as its foundation, label.m’s Organic Orange Blossom daily care range delivers top-shelf natural hair care ingredients that are deeply soothing, nutrition-rich and ultra gentle for daily use

KEY ACTIVE INGREDIENT

Organic Avocado Oil

• A high antioxidant content for protection

• Has a natural sebum-clearing ability for gentle cleansing

• Superior absorption properties that result in hair that is radiant, nourished and full of health!

KEY ACTIVE INGREDIENT

Exclusive Organic Citrus Blend of TuscanMandarin Fruit, Mediterranean Bergamot, Regal Maltese Blood Oranges,Orange Peel Oil & Lemon Peel Extract

• Offers a naturally derived citric acid component

• An astringent quality that gently but thoroughly cleanses, helps maintain hair’s pH balance and also restores scalp health for silky, shiny hair

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Create The CREATE products give you innovative and practical applications to prepare for any style

Create

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Notes : ProtectDaily protection from heat styling and UV rays

Protein Spray50ml / 250ml / 500ml

A stylist must have to even out porosity with Bamboo extract

• Has moisture-binding properties in addition to strengthening and fortifying hair, smoothing the Cuticle and helping to regulate moisture levels

• Replaces keratin protein which is naturally lost everyday

• Strengthens the hair structure

• Protects against colour fade and heat damage

• Excellent to detangle long hair

Heat Protection Spray 200ml

All hair needs a thermal film from heat assisted styling!

• Coats the hair with the UV protective resin absorbing the heat from the hairdryer thus protecting hair up to 225°C (437°F)!

• Protects fine hair from extreme heat styling which can weaken thin hair types

KEY ACTIVE INGREDIENT

Bamboo

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Notes :

Relaxing Balm 150ml

Non-oily, moisturising, glossy balm

• Memory retention for straight styles with M-Flex 3

• Helps to keep naturally curly, hard to tame or relaxed hair types straight

• Improves the appearance of split ends

• Suitable for Afro or chemically treated hair

• The memory retention properties of M-Flex3 stretch the hair to achieve a flat sleek look. The key is to use a small amount of this product due to its high concentration of ingredients to rule out frizz

Smoothing Cream 150ml

Providing long-lasting smoothing effects with M-Flex 3 memory retention

• Suitable for all hair types

• Reduces the damaging effects of blow drying and straightening

• Work this into dry hair which will hold the style for longer while adding strength to longer hair types

M-FLEX 3 COMPLEX

Avocado Oil : Has moisture retention and restorative properties

Olive Extract : Rich in antioxidant vitamins E and K

Cupuaçu Butter : Boosts recovery of hair’s natural moisture and elasticity while providing a shield against humidity

Barbados Cherry : A super-fruit that is said to be up to 30 times richer in vitamin C than the orange!

Memory Retention with M-Flex 3For a long-lasting, anti-frizz and smooth finish

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Notes : SmoothFor smooth, shiny hair

Sleek Blow Out Cream 150ml

Create a session smooth perfect Blow Out with this lightweight, nourishing cream

• Restores moisture lost due to heat styling to provide shine and manageability

• Contains Castor Seed Oil, rich in fatty acids to nourish and seal in moisture for a smooth, glossy result

• Enviroshield Complex locks out humidity and protects hair against heat styling and UV rays

• Leaves hair soft and shiny for a fabulous, frizz-free finish

• Apply to damp hair before blow-drying or can be used on dry hair to tame fly-aways

KEY ACTIVE INGREDIENT

Castor Seed Oil

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Notes : Curl with Coil E Complex 626To prime the hair for perfectly formed curls

Curl Cream 150ml

Use as the ultimate curl primer for locking in moisture

• Leave-in conditioning cream for curly hair

• Controls stickiness

• Jojoba oil is actually not an oil but rather a wax, which provides it with remarkable stability and protective properties

• Great to blow dry straight with too, creates a unique hold and texture with volume

Curl Spray

50ml / 200ml / 500ml

Hi drenching yet humidity resisting formula to set and hold curl into place

• Added strengthening properties from Coconuts

• A deep nourishing oil which is quickly absorbed to moisturise, nourish and replenish the hair’s essential nutrients while protecting it from dehydration

• Apply to towel dried hair. Diffuse or allow hair to dry naturally. Can also be applied to dry hair to revive curls

By combining the 3 amino acids: Glutamic Acid + Alanine + Glycine

• Excellent frizz control

• Enhanced curl formation

• Prolonged style memory

• High resistance to humidity

KEY ACTIVE INGREDIENT

Jojoba Oil

KEY ACTIVE INGREDIENT

Coconut

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Notes : StrengthTo hold, define and add volume

Volume Mousse 200ml

Provides volume from root to tip

• Suitable for fine to medium hair types

• Root specific nozzle for easy application

Extra Strong Mousse200ml

Creates all over body and texture

• Extra long-lasting hold with antistatic properties for fine hair

• Provides definition, texture and hold for curls

• Contains a UV filter

Volume Foam210ml

Fine hair volumiser! Rose Fragrance

• Suitable for fine to medium hair types

• All over body and volume

• Beautiful rose fragrance

• Locks in volume and hold

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Notes : Texture and VolumeFor big hair with definition

Blow Out Spray 50ml / 200ml / 500ml

Perfect blow dry accessory for protection and volume

• Leaves a thermal film to the outside of the Cuticle. Polyquaternium-11 – a classic heat protection ingredient

Sea Salt Spray50ml / 200ml / 500ml

Waves and beach curl instantly!

• Features an exclusive GLOBAL SEAWEED COCKTAIL sourced from ocean depths

• Hair benefits from pure ocean minerals

Thickening Cream100ml

Heat activated cream that swells the hair!

• Bran, Barbados Cherry and Amazon Cupuaçu Fruit add moisture and lustre

• Provides a good base for volume enhanced styling products

Soufflé120ml

Soft touch with texture expansion for all hair types!

• With the goodness of Cupuaçu Seed Butter for a soft finish and Lanolin for the texture – a truly emulsified blend of originality

KEY ACTIVE INGREDIENT

Barbados Cherry

KEY ACTIVE INGREDIENT

Deep Hawaiian Seaweed Origin: North Pacific Ocean off the coast of Hawaii

KEY ACTIVE INGREDIENT

Cupuaçu Seed Butter

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Notes : FinishTo Create and Complete in one go

Strong Wax 50ml

Traditional strong hold wax with protection!

• Super antioxidant and nourishing for the Cuticle with vitamin loaded Avocado Oil

• Great for holding short styles

• No heavy wax build-up

Gel150ml

A truly classic gel

• Perfect hold

• Maximum shine

• Great as a blow drying agent for sleek straight hold

• Easy to wash out

KEY ACTIVE INGREDIENT

Avocado Oil

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Complete COMPLETE products are totally versatile and will finish your look whether you want to add shine, hold, control frizz or just keep adding volume

Complete

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Notes : HoldFor control with texture

Soft Wax100ml

You control the hold!

• Thoroughly emulsified wax which breaks down and becomes stronger as you rub between the palms

• A combination of Beeswax and Lanolin

Hair Glue

100ml

Concrete hold with matt effect!

• Solid hold but easy to wash out

• Mix with other label.m products to create variations of holds and textures!

Wax Stick65ml

Easy-to-use wax, no messy hands!

With combined Candelilla, Castor wax and Beeswax can be used to:

• Texturise

• Groom

• or even neaten ponytails

KEY ACTIVE INGREDIENT

Lanolin and Beeswax

KEY ACTIVE INGREDIENT

Beeswax

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Notes : Soft TextureFor a smooth but matt finish

Mud Clay50ml

Smoothes away frizziness to provide long-lasting style with low sheen finish

• Contains Natural English Mined Clay

• Great for short styles with separated texture

Matt Paste50ml / 120ml

The ultimate Complete product

• Versatile soft matt texture

• Restyle throughout the day

• Featuring Powdered Malachite Stone from Africa

• Contains Crystal Ionic Technology which combats static and smoothes out the hair shaft

KEY ACTIVE INGREDIENT

Malachite Stone Origin: Africa

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Notes : Fibrous ShineTo mould and rework styles

Shaper 50ml / 120ml

Rework your shape!

• A soft touch, fibrous paste for separating and moulding hair

• High shine finish

• Creates pliable texture

Mesh Styling 50ml

Volumous fibres – great for holding and forming curl!

• Transforms in the hands to light, web-like, wispy fibres

• Ideal for adding volume, texture and hold to fashion-led shorter styles

• Contains Carnauba Wax for low sheen finish

• Can also be used as a cream styler for curly hair types

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Notes : Polished For a perfectly groomed finish

Frizz Control Serum

30ml

Super sleek and smooth!

• Formulated to give maximum frizz control to all hair textures

• Promotes surface shine

• Improves the appearance of split ends

• Increases manageability

Hair Polish

50ml

Portable top up of high shine!

• Resilience

• Lighter on the hair

• Easy to work through without weighing down the hair

Split-end Sealer Compact 6g / 9g

Glitter glam on the go for all hair textures!

• A solid zinc compact with a mineral oil based serum designed to seal the ends

• Great texturiser for short lengths

• Gives hair instant control and luxury

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Notes : ShineTo illuminate any style

Shine Spray 50ml / 125ml / 500ml

From lacklustre to luxury! A high impact shine burst

• Featuring moisturising Bamboo and Ibiza Figs rich in antioxidants which fight the damaging effects of the sun and environment

Shine Mist 200ml

Weightless aerosol mist with incredible shine

• Evenly disperses an overall mist

• Enhances natural tones in the hair

• Creates healthy looking and radiant hair

• With UV filters

KEY ACTIVE INGREDIENT

Bamboo and FigsOrigin (Figs): Ibiza

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Notes : Texture ReviveTo revitalise and refresh

Resurrection Style Dust3g / 7g

Miracle powder revives and reworks for maximum root lift!

• Create and rework styles

• Creates dynamic texture

• Revives volume

• Takes all hair types to a different level

• Enables effortless backcombing

Dry Shampoo200ml

Refresh and enhance styles

• Rice Starch works to lift residual oils from the scalp

• Gives life to finer hair types

• Works as a matt texturiser leaving a soft velvet finish

KEY ACTIVE INGREDIENT

Rice Starch

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Notes : Flexible holdTo keep the finished result in place

Hairspray300ml

A session stylists dream Hairspray!

• A well blended Copolymer mix gives the hold

• Combined with panthenol and PEG-12 Dimethicone to give it flexibility

• The spray pattern and particle size have been tailored to give a fine, fast drying spray that gives an even coating

• It is this that allows the product to be brushed easily from the hair

A good hairspray is measured by the number of times it can be brushed out and reapplied.

Hold & Gloss Spray200ml

Adaptable control and instant shine in a lightweight, non-greasy formula for all hair lengths and textures.

• The hair shaft is smoothed with avocado extract

• Protects against heat styling and UV rays with the exclusive Enviroshield Complex

• Vitamin B5 conditions and softens the hair

• Anti-humidity while sealing moisture for a frizz-free finish

• Acia fruit extract provides an antioxidant action

A backstage favourite!

KEY ACTIVE INGREDIENT

Avocado Oil

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Retail Strategies

Retail StrategiesMaximising Retail in YOUR Salon

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label.m in your SalonMaximising Retail in YOUR Salon

Here are 2 strategies you can adopt in your salon that are guaranteed to help increase your retail revenue:

• Leave products at reception At the end of the appointment, take the products you used for your client to

reception, either loose or in a basket if you have some, and say e.g. ‘These are the products we used on your hair today, if you’d like to create this same look yourself until your next visit’

• The personalised product guide Write personalised comments within the guide about the products you use

for your client to then take away with them.

You will see below a few key points we suggest you consider to help maximise your retail potential:

• The client cannot buy anything unless they know it exists Letting the client know the products exist is a very simple rule that is common

sense but one that is often overlooked. If you see a product on a shelf you don’t acknowledge it unless it’s what you’re looking for. By telling a client ‘I’m using Protein Spray before I blow-dry to protect against heat styling’ the client is most likely to notice Protein Spray in your retail area.

• The products need to be accessible to the client Display the products in an easily accessible area, for example on shelving or on

a retail stand where there are no obstacles in the way for the client. If the label.m products are displayed behind the reception counter, the client will have to walk around the reception counter to reach the products and this will make most clients feel uncomfortable. The layout of the salon retail area varies tremendously so if there is no other position within the salon to merchandise your retail you can consider other ways to make those products accessible e.g. leaving the products at reception, as previously mentioned.

• How much is it? There are several ways that you can let the client know the price of the

recommended products without having to tell them yourself. Prices are visible on the price card, which is usually located at the reception counter, and on the product guide. If you like to show the products to the client while they are sitting at the dressing-up position, it is a good idea to put a price sticker at the base of the product as a subtle way of informing the client of the price.

• Finally, and most importantly, HAVE FUN! It is vital that you work as a team and create a fun and exciting working

environment which is best achieved through staff incentives. Remember; emotions are infectious! You have the ability to affect everyone around you. When you are happy and enthusiastic about the products, your team and your clients will be too!

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Product Knowledge Tests

Test Yourself! With the label.m product knowledge quizzes

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D A S U N F L O W E R S E E D O I L E N G P TE G L O B A L S E A W E E D C O C K T A I L UE O I O D A C O V A C A R N A U B A W A X O JP N O B F E A T U J O H T N I M R E P P E P OH D R L I O E E R T A E T H I A L O E V E R AA Q Y R R E H C S O D A B R A B A N B A C O CW A S A E T E L D E E N R E V L I S E T I H WA C S A W P A L M E T T O S S A R G N O M E L I A E M T O A T P R O T E I N S Y E S D A A D I C M A N U K A H O N E Y W L H O N T L T E RN A V N T Q I S S E B A M B O O I D I F E U IS O I S S N I E T O R P Y O S M P O N S L F BE K T A D G E C H I N A C E A T A Z E U K C IA U A R S H I E P M E N R T I B X C V I L O ZW A S A B I R O O T S M I B O A N U S A W C AE O E Z A W H U T R A V O J N I I E T O R P FE O K R O S E U N N S K O K U M B U T T E R ID R Q B R A G E F I G J U Q A I E V I L O K GD E L I O D E E S T N A R R U C K C A L B H S

Ingredients Word Search 26 ingredients are hidden within the grid below!

Aloe VeraAvocadoBambooBarbados CherryBlackcurrant Seed Oil

Carnauba Wax Deep Hawaiian SeaweedEchinaceaGlobal Seaweed CocktailIbiza Figs

Jojoba OilKokum ButterLemongrassManuka HoneyOat Proteins

OliveQuince Seed PeppermintRoseSaw Palmetto

Soy ProteinsSunflower Seed OilTea Tree OilVitaminsWasabi Root White Silver Needle Tea

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label.m Crossword The ultimate test! 2 across is already done for you, complete your answers within the grid below.

1

1

4

M2

U D5

3 6

4

5

6

ACROSS1. Glutamic Acid, Glycine and amino acids form the Coil E Complex 626

2. Complete the product name Clay

3. Style Dust

4. Strong

5. Daily Conditioner

6. This label.m Complete product is also a blockbuster musical!

DOWN1. The first of the 4 C’s

2. Innermost layer of a hair strand

3. Intensive Conditioner

4. The perfect blow dry accessory (4,3,5)

5. Sea Spray

6. The third of the 4 C’s

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Mix and Match Match the ingredient to the product

ANSWERGentle Cleansing Shampoo

Colour Stay ShampooVolume Foam

Wax StickIntensive Mask

label.men Daily Moisturising ShampooSea Salt SprayDry Shampoo

Deep Cleansing ShampooHoney & Oat Shampoo

Mesh StylingIntensive Repair Conditioner

Curl SprayMatt Paste

Shine Spray

INGREDIENTGlobal Seaweed Cocktail

BeeswaxPowdered Malachite Stone

Rice StarchIbiza Fig

Carnauba WaxRose

CoconutWasabi RootTea Tree Oil

Kokum ButterSoy Proteins

Deep Hawaiian SeaweedSunflower Seed Oil

Blackcurrant Seed Oil