Lab four and mbj sm crash course - sm 101
Transcript of Lab four and mbj sm crash course - sm 101
Social Media 101by Doug Watson
What is it and Why Should I Care?
Small Business Pass
Today’s Agenda
What is Social Media?
Why Should I Care?
What is it?
@jkrums - “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”
Common
Objections
“Social Media is for Teens.”
“There’s no point because it will just change in a
year or two.”
Business Page◦ Status Updates (News, updates)◦ Pictures (events, staff, etc)◦ Videos◦ Notes (blogs, service descriptions, articles, etc)◦ Over 500,000 apps◦ All of it shows up in a person’s Feed if they Like
your page.
The Open Graph
Conversations
#memfloodand
#memstorm
@karensoro: Postcards from harbor town- #memflood http://t.co/dPp5tBG
@patrickjwoods:“Poles down on McLean (ft from our apt) http://yfrog.com/hs8klfrxj http://yfrog.com/hs253kaj #memstorm”
April 27, 2011 at 18:33
@p_mcclellan:“Unreal. #memstorm RT @myfoxal: Craziest photo we have so far of the tornado in Cullman. A view sent this in. http://twitpic.com/4q93rs”
April 27, 2011 at 15:41
Profile◦ Your profile shows your experience and
credentials◦ Status updates add a personal element
Company Page◦ Allows people to learn about your company◦ Give an opportunity to promote specials and new
products
Connecting◦ Connect with people you know (1st-level Contacts)◦ Ask your 1st-level Contacts for Introductions to
their 1st-level Contacts◦ Write honest and helpful recommendations◦ Ask for recommendations from happy customers◦ Recruiting Tool
Top 10 Channels With Most Subscriptions
Blogging
Stats◦ Blog readers tend to be educated (majority hold
at least a Bachelor’s)◦ More than a quarter make upwards of $75,000◦ 51% of blog readers shop online, versus 40% of
non-blog readers◦ 77% of active internet users read blogs
Blog Examples:◦ Mashable◦ TMZ◦ The Huffington Post◦ Gizmodo◦ I Love Memphis◦ The Official Google Blog◦ Between Two Worlds◦ Toxel
Make a plan and follow it Get Creative Have Fun
In Closing…