LA VANILLE T · 2020. 6. 3. · Takasago Madagascar Head Quarter Takasago Madagascar Factory...
Transcript of LA VANILLE T · 2020. 6. 3. · Takasago Madagascar Head Quarter Takasago Madagascar Factory...
LA VANILLE T
January 2019
LOCAL PRESENCE In MADAGASCAR
CUSTOMIZATIONStarting from EXTRACTS
TOTAL QUALITY & SAFETYEnsuring traceability
ETHICSRespecting workers & communities
SUSTAINABILITYA strategy for the long-term
CLASSIC METHODSRespecting traditional workflow
CIMR & SENSORY SUPPORTKnowledge of your consumers
COMPETITIVE PRICING Thanks to our strategy
All rights reserved
LA VANILLE T KEY BENEFITS
TAKASAGO MADAGASCAR
VERTICAL INTEGRATION in
STRATEGIC NATURAL RAW
MATERIALS
• The global market is increasingly interested in natural ingredients.
Sourcing raw materials in a constant and safe way is of fundamental
importance
• Takasago, as it is typical of Japanese companies, has always been
committed to securing a fast and stable supply of world's natural raw
materials through vertical integration
• Takasago produces coffee extracts in Malaysia; it sources and
produces tea extracts in China, and produces citrus oils in the Citrus
Center in Florida
• As for vanilla, Takasago has signed a partnership with one of the
biggest and more experienced vanilla operators in Madagascar.
Owning its own factory, with local vanilla experts, extraction and
processing equipment, Takasago can now ensure the best vanilla
quality, fully controlling the production process.
All rights reserved
All rights reserved
Center for Madagascar vanilla beans sourcing of Takasago
Experts in vanilla for more than 30 years
Equipped with modern and high tech infrastructure, IT-
system and QC which allows its experts to provide
traceability on-the-fly during purchase, inventory and
production processes.
In September 2012 Takasago has created “Takasago
Madagascar”, a joint venture company with
Ramanandraibe.
TAKASAGO MADAGASCAR
Takasago Madagascar
Head Quarter Takasago Madagascar Factory
Ambanja Sambava
Antalaha
Maroantsetra
Mananara
Manakara
ToamasinaAntananarivo
• Vanilla production mainly managed from
8 sites allowing to cover the whole
country vanilla production.
• 3300 planters and 7 associations (1331
planters) including Fairtrade.
• 24 collectors / Producers
• Control of 29 municipalities in SAVA / 17
municipalities in southeast.
Andapa
Thanks to our presence on the territory, we can
provide better market intelligence and can deal
with factors influencing supply, providing early
indications on crops and beans price forecasts.
LOCAL PRESENCE and
UNIQUE BEANS
COLLECTION
APPROACH MEANS
SUPERIOR MARKET
INTELLIGENCE
All rights reserved
Takasago can access all vanilla production
areas in Madagascar. This truly exclusive beans sourcing
process allows us to:
- Ensure bean supply also in case of natural calamities
- Ensure constant and stable quality of our products also
in case of disadvantageous climate conditions in one
specific area
- Ensure price control, thanks to the access to all types
and qualities of beans throughout the country, which
allows us to average on price and therefore limit price
increases
Moreover, Takasago implements a 3 years storage plan, a
strategy that protects us from excessive price and quality
fluctuations for the benefit of our customers.
Storage in several protected warehouses also safeguards us
from robbery.
PRICE FORECASTS
PRICE CONTROL
BACKUP PLANSin case of calamities, adverse weather, increasing market prices
All rights reserved
The 60-hectare vanilla plantation owned by
Takasago’s partner is located in Sava, an area
between Sambava and Antalaha. It is called
„Domain of Ambohimanitra” an evocative
name which means “the hill of a thousand
fragrances”. It is used for research reasons
and it is a model plantation.
TAKASAGO
PLANTATION
All rights reserved
Takasago owns its own production
plant in the maritime port of
Taomasina. Production of master
extracts starts here.
TAKASAGO PLANT
All rights reserved
All rights reserved
CUSTOMIZATION
Takasago has acquired the Moroccan extraction plant Cananga
for the processing of natural raw materials, establishing “Takasago
Morocco”.
Takasago Morocco is an HACCP standard facility specialized in vanilla
extracts customization. The five big competitive advantages of owning
a plant in Morocco can be summarized as follows:
1. Logistic facilities: between Madagascar and Morocco and between
Morocco and other countries. It is a buffer to cover logistical issues
that could be faced in Madagascar
2. Morocco site is specialized in customizing natural products. This
allows easy introduction of vanilla customization processes
3. BCP Reasons for vanilla beans and Extracts
4. Allowing expansion of portfolio for Vanilla products thanks to a
close link with our Vanilla Research Center based in Germany
5. LVT extracts are fine-tuned and customized to comply with
various Glocal requirements(Halal, Kosher, Fairtrade…), Produce
final vanilla extracts in various standards in the USA folding
definition or France “X” folding.
All rights reserved
• “La Vanille T” is Takasago’s signature vanilla brand
• Takasago cultivates, harvests, processes and extracts its
own vanilla locally in Madagascar, selecting the best vanilla
pod quality and influencing the whole curing process.
• “La Vanille T” means an extensive and unique palette of
vanilla nuances designed to flavor desserts, ice-creams,
yogurts, beverages, baked goods, chocolate and sweets, to
delight consumers all over the world.
CUSTOMIZATION
AVAILABLE
CERTIFICATIONS
Fairtrade FLO-Cert
Halal
Kosher
All rights reserved
La Vanille T means:
• Competitive pricing.
• Available in a whole portfolio of distinctive vanilla specialties, ranging from NI, 1 fold
extracts to oleoresins.
• Customized vanilla products and flavors with individual footprint tonalities, all compliant
with country-specific food regulations.
• Benefiting from local presence in Madagascar: control of local production and raw
material sourcing, exchange and education of the farmers to get best quality, first hand
insight information on harvest expectation.
CUSTOMIZATION COMPETITIVE PRICING
Takasago’s LVT series have each one a diverse flavor
profile, property and price.
Takasago has access to all type of beans because we process
directly in Madagascar – not only export grade beans. This
ensures us price advantage and full customization.
TAKASAGO
CUSTOMIZATION
STARTS WITH
EXTRACTS
• Takasago can count on a wide array of proprietary consumer
insights tools and on a solid expertise in psychophysiological
research.
• Consumers’ taste preference for vanilla flavored foods and
beverages can be better understood and constantly mapped.
• Optimal, truly customized flavoring solutions for every
customer’s need and product type are thus available .
12
“The provenance is important because it gives a reliable
indication the quality.”
CONSUMER INSIGHT
DRIVES
CUSTOMIZATION
All rights reserved
Vision: Takasago as global player in
vanilla extracts & natural vanilla flavors
and
develop innovative products and solutions
Mission: Support Sales & Marketing
VANILLA RESEARCH CENTER
All rights reserved
• Focus on Quality of vanilla beans
Sensory, Traceability
• Origin of vanilla beans
• Vanillin content & dry matter
• Provide technical support to Vanilla sourcing
• Developing new technologies in the profession
VANILLA RESEARCH CENTER
Knowhow about vanilla bean qualities of vanilla beans
on the market
Research Focuses
All rights reserved
Vohemar
Antalaha
Ambanja
Ambata
Andapa
Sambava
Source: Takasago Europe Vanilla Research Centre
COLLECTING VANILLA SAMPLES
Vanilla collection prior to validation
VANILLA RESEARCH CENTER
Vohemar
Antalaha
Ambanja
Ambata
Andapa
Sambava
Woody
Vanillic
Weak
Woody
Acidic
Smoky
Woody
Smoky
phenolic
Woody
Smoky
Dried fruit
Fatty
Smoky
Woody
Dried fruit
Phenolic
Fatty
Woody
Smoky
Vanillic
Dried fruit
Tabacco
Caramel
buttery
Source: Takasago Europe Vanilla Research Centre
OUR UNRIVALLED KNOWLEDGE VANILLA BEANS
Sensory evaluation of each lot collected
VANILLA RESEARCH CENTER
EHS stands for Environment, Health
and Safety. Our EHS100 Plan is meant
to transform our goals for all three
into action.
Globally ISO 14001 Certified
Members of SEDEX
We understand that our actions today will affect the future.
Health, safety and our environment are of utmost
importance to us and we pledge to do our part by
adhering to our comprehensive Environment, Health and
Safety (EHS) 100 plan, which requires that all
manufacturing sites globally are ISO 14001 certified.
ISO 14001 certification (version 35) covers the economic
impact of our business with a commitment from
management by taking into account the culture factor to
produce better in quality and yield.
Moreover, we are member of SEDEX, which empowers
ethical and responsible supply chain, dealing with all
ethical international labor unions.
ENVIRONMENTAL ACTIONS
On October 27th 2014 Takasago has entered a scientific
and financial partnership on vanilla research with the
Regional University Center of the SAVA (CURSA).
Takasago is funding the establishment of a Research
Laboratory and supporting a Ph.D. student local research.
Takasago and CURSA share a common vision for
Madagascar and the SAVA region: rehabilitating the local
education system and agronomy research infrastructures
with the final goal of reenergizing the ecotourism and
agriculture.
As of March 2015, this pioneering research – unique in
this genre in Madagascar – has already achieved
extraordinary results, among which the diagnosis and
classifications of vanilla diseases, the inventory and
characterization of the different varieties of vanilla in the
SAVA region, their botanical and genetics identification,
the creation of a Genomics bank, and the implementation
of an experimental field for vanilla.
PROTECTING THE
BIODIVERSITY
OF MADAGASCAR
All rights reserved
Takasago Madagascar, our plant dedicated to the
production of vanilla extracts located in Tamatave
(Madagascar), has obtained from the National
Office for Environment an Environmental
License granted after successfully completing a
comprehensive environmental audit.
Takasago was assessed and positively evaluated
on the status indicators like Waste Management,
Pollution Management, Risk and Danger
Management, Socio-Economical aspects, Sewage
systems, Noise level, Air Quality, Urban Safety,
quality habitats and urban landscape, Water
Consumption, Water Pollution and others.
TAKASAGO
MADAGASCAR:
ENVIRONMENT
FRIENDLY FACTORY
All rights reserved
ENERGY
MANAGEMENTLack of access to energy is a daily problem in
Madagascar, which influences also the access to health
services especially in rural areas, to education and to
information.
Moreover, the strong dependence on petroleum and
wood-generated energy – representing 70% of the
energy consumption in economic sectors – means
severe environmental consequences such as pollution
and forest depletion.
Industries are generally subject to high risks with
energy sourcing and to a high average price of
electricity.
Takasago is actively reducing energy consumption and
controlling CO2 emissions globally, with examples
including Takasago De Mexico using a solar water
heater, which reduces CO2 emissions by nine tons a
year, and Takasago Europe Perfumery Laboratory in
France receiving 50 percent of the power consumed at
the plant from renewable resources.
Takasago Madagascar has chosen solar energy for
its laboratories, for the offices and for the canteen
infrastructure. Moreover, a powerful electricity generator
has been installed to avoid production failure and
quality risks and to ensure the uninterrupted functioning
of our network infrastructure.
All rights reserved
PURE, GOOD TASTING WATER
Population increase in both urban and rural areas, the dilapidation of forests
by bushfires and environment disruption due to intensive agriculture are
seriously threatening the delicate and precious ecosystem of Madagascar.
Takasago knows that sustaining our business means sustaining our
environment, especially in regards to one crucial asset: drinking water.
Takasago Madagascar site is located in a region rich in water, but
unfortunately characterized by a poor pipes network and low quality and
safety of water. Collaborating with a company specialized in water
treatment, we have installed a state-of-the-art water treatment system in
our site. Provided with four different filtration systems, among which a UV
Sterilizer complying with EEC requirements, the system continuously
provides drinkable water not only meeting standards on bacteriological
parameters, but also with a good taste.
WE’RE PRESERVING AND PROTECTING
EARTH’S MOST PLENTIFUL AND
VALUABLE RESOURCE.
All rights reserved
TRACEABILITY
ENSURING TRACEABILITY
OF BEANS
All the beans that Takasago purchases are certified from Madagascar
authorities about absence of pesticides, naturality and Bourbon quality.
In addition to that, we can also perform Carbon 14 analysis on batches of our
extracts, in order to consolidate the full traceability of beans origin and to be
able to label them as Bourbon.
This system also allows to reward the work done by Madagascar beans
planters, preparers and producers.
Takasago’s purchasing strategy combines supply from both green and bulk
market, and allows us to rationalize the whole process with respects to
standards for beans quality, reception procedure, inventory and production
management systems.
We have for objective and challenging goal the one of focusing on green
market only. This will allow us to provide the best quality for our extracts and
the best traceability possible, being able to control directly the preparation.
All rights reserved
SOCIAL & ETHICAL
TAKASAGO SHOWS
ITS LONG TERM
COMMITMENT TO
THE DEVELOPMENT OF
MADAGASCAR IN MANY WAYS.
Takasago ensures to support also smallholders and
disadvantaged producers with our unique geo-spread
and highly composite beans sourcing method.
In a true Japanese spirit, we established a long-term
cooperative partnerships to ensure our supply of
vanilla is socially and environmentally sustainable, with
the help of our local partner which grants us
accessibility to planters.
We support local education, sustaining the birth of
SAVA local university in 2012 through IT equipment
donation.
Moreover, we are sponsoring a PhD student program for
local resources development with a project entitled
“Culture of Madagascar vanilla: Heritage to upgrade
urgently!“ (Project SAVAMA)
In 2016, we have committed to an exclusive research
program in cooperation with Belgium University and
SAVA University for the genetic research on vanilla
species in Madagascar.
We practice pre-financing, which supports the
Local economy on one side, and stimulates
planters to harvest beans when fully mature
to provide optimum quality on the other side.
Finally, we always ensure we pay a fair price
for all the types of beans we purchase,
making sure no planter is discriminated.
All rights reserved
AS WE WORK WITH THE
RAW MATERIALS WE NEED,
WE UPHOLD THE COMMITMENT OUR
WORLD REQUIRES.
HEALTH AND SAFETY Takasago requires all its affiliates to comply with the
most up-to-date standards in terms of work safety,
and Takasago Madagascar is no exception. Workers
are provided with insurance and equipment for
accidents prevention.
Moreover, Takasago Madagascar is undergoing
HACCP in order to ensure the safety and health of
workers. Hazard analysis and critical control points or
HACCP is a systematic preventive approach to food
safety from biological, chemical, and physical
hazards in production processes that can cause the
finished product to be unsafe, and designs
measurements to reduce these risks to a safe level.
All rights reserved
TAKASAGO PARTICIPATES
WITH DONATIONS AFTER
ENAWO CYCLONE HIT
MADAGASCAR
Takasago expresses our heartfelt sympathies to all those affected by cyclone.
Takasago offered donations through our Madagascar subsidiary, Takasago
Madagascar S.A. with the aim of contributing fast and full recovery of the
areas affected by this cyclone. The donations will help provide foods and relief
goods to the areas.
Takasago is sincerely hoping for the early recovery of the affected region.
All rights reserved
o Climate (Cyclone; Dry season; Rain) Beans purchase throughout Madagascar
o Maturation and Preparation influencing quality Focus on Green market as much as possible,
controlling directly preparation as a goal
o Disease (Parasite, insect, viruses) Sponsoring on CURSA University Phd program
o Pollination rate = Plant fatigue Planters education and training
o Crop size 3 years stock strategy to protect us from fluctuations
o Robbery Diversified, highly protected storage
o Bad Practice Process (Vacuum Package…) Focus on Green market as much as possible,
controlling preparation as a goal
o Politic, Economy (market calendar…) Cooperation with Local Vanilla Society
o Stock Control 3 years stock strategy to protect us from fluctuations
STAKES JEOPARDIZING
VANILLA SOURCING and
TAKASAGO ANSWERS
EN
VIR
ON
ME
NTA
LH
UM
AN
All rights reserved
OUR EXTRACTS AND EXTENDERS
32
2. Global Vanilla Imagery 3. Global Vanilla Profile Study
23 vanilla imagery
attributes
24 countries
USA
UK
France
12 profiles
6 countries td
1. Vanilla Discovery Board among Experts and Foodies
Identified key attributes, imagery and emotions associated with vanilla
Cluster Analysis of vanilla attributes, 9000+ consumers
Identify vanilla flavour familiarity and liking in major worldwide markets
VANILLA STRATEGIC RESEARCH
TAKASAGO´S PORTFOLIOONE FLAVOR, COUNTLESS NUANCES
3 FOLDRICH AND JOYFUL
3 FOLDWOODY, VERSATILE
10 FOLDMULTI-PURPOSE, HOMELY
PATISSIER STYLESUPER PREMIUM
NATURAL COST-EFFECTIVE SOLUTIONS
NI COST-EFFECTIVE SOLUTIONS
0123456789
10
vanillin
caramel
creamy
woody
smokey
fruity
spicy
Bourboncharacter
Recommended dosage:Ice-cream: 0,20%
Sample 1 LVT 13 fold
Sample 2 LVT 203 fold
0123456789
10
vanillin
caramel
creamy
woody
smokey
fruity
spicy
Bourboncharacter
Recommended dosage:Ice-cream: 0,20%
Sample 3 LVT 1710 fold
0123456789
10
vanillin
caramel
creamy
woody
smokey
fruity
spicy
Bourboncharacter
Recommended dosage:Ice-cream: 0,15%
Sample 4 Vanilla – TAHITITEG-10339693
0
1
2
3
4
5
6
7
8
9
10
vanillin
caramel
creamy
woody
smokey
fruity
spicy
anised
Recommended dosage:Ice-cream: 0,20%
Sample 5 Vanilla Extender
Nat. TEG-10353881
Dos. 0,06%
Sample 6 Vanilla Extender
Nat. TEG-10323942
Dos. 0,15%
Sample 7 Vanilla Extender
NI TEG-10132901
Dos. 0,18%
Sample 8 Vanilla Extender
NI TEG-10139600
Dos. 0,15%
Ice Cream base 13% sugar, 10% fat
o Milk extended shelf life 3,5% fat 48,6%
o Pasteurized Cream, 30% fat 27,8%
o Glucose Syrup 45 BE 5,0%
o Sugar 13,0%
o Skimmed Milk Powder 4003016 5,0%
o Cremodan Cremiline 816 (Danisco) 0,6%
Recipe
THANK YOU
Confidentiality Notice: This presentation, including
any attachments contain confidential and privileged
information. Any unauthorized review, use,
disclosure, or distribution is strictly prohibited.
Credits: Takasago Sustainability Report 2011
Pictures: Fotolia, Lebret