LA Sanitation Dept - Bulk Pick-up Program
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 Sanitation Dept. of Public Works Bulk Pick-up program Target – USC/UCLA Street, Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello [email protected]
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Transcript of LA Sanitation Dept - Bulk Pick-up Program
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Sanitation Dept. of Public Works Bulk Pick-up program
Target – USC/UCLA Street, Online Marketing, Social Media and Print Advertising Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com
Banner Ads, Newsletter Advertising, Online Editorial Postings, Dedicated Emailing and Sweepstakes hosting were all utilized to promote the bulk pick-up program.
• Social Media Campus Circle utilized its own Social Media channels to promote the bulk pick-up program. We disseminated content through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as well as school newspapers
as a marketing tool to promote the bulk pick-up program through print advertising. • Event Marketing – Campus Circle utilized its street team to distribute bulk pick-
up program promotional items at various events.
Print Advertising – Campus Circle #1
Print Advertising – Campus Circle #2 Ads ran in multiple issues during the spring semester
Print Advertising – Daily Trojan
Print Advertising – Daily Trojan
Print Advertising – Daily Bruin
Print Advertising – Daily Bruin
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 760,000 page views and 438,000 unique visitors. Imp. – 1,712,073. Clicks – 3,417
Campus Circle
Newsletter Emails – 23,310 Opens – 2,320
Week Newsletter Campaign
Total Clicks– 44
Banners ran in our
newsletter for 10 weeks.
Online Content
Page Views to date – 2,245
Website Traffic Page Views – 760,000/month
Unique Visitors – 438,000/month
Dedicated Email #1 Delivered – 32,859 Opened – 2,757 #2 Delivered – 33,022 Opened – 2,544
Sweepstakes
Page Views – 2,009 Entries – 564
Website Traffic Page Views – 760,000/month
Unique Visitors – 438,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status
IP Targeting Campaign (USC/UCLA)
IP Targeting Campaign Stats
On Campus Mkting– USC/UCLA #1
On Campus Mkting– USC/UCLA #2
On Campus Mkting– USC/UCLA #3
On Campus Mkting– USC/UCLA #4
On Campus Mkting– USC/UCLA #5
Street Marketing #1 (USC/UCLA)
Street Marketing #2 (USC/UCLA)
Street Marketing #3 (USC/UCLA)
Street Marketing #4 (USC/UCLA)
Street Marketing #5 (USC/UCLA)
Street Marketing #6 (USC/UCLA)
USC Springfest #1 – 4/5/2014
USC Springfest #2 – 4/5/2014
USC Springfest #3 – 4/5/2014
UCLA Jazz Reggae Fest #1
UCLA Jazz Reggae Fest #2
UCLA Jazz Reggae Fest #3
