L.A. PBS Station Trends2007 – 2013: KVCR is Grows While Others Decline

07 130

500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,000

KCET

KCET

07 131,550,000

1,650,000

1,750,000

1,850,000

1,950,000

2,050,000

KOCE/SoCal PBS

KOCE

07 130

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

KLCS

KLCS

07 130

100,000200,000300,000400,000500,000600,000700,000800,000

KVCR

KVCR

2012 Fall 1200 2013 Fall 26000

500

1000

1500

2000

2500

3000

AQH

AQH

KVCR Radio – Audience Growth AQH / Average ¼ Hour Listeners

2012 Fall 58,000 2013 Fall 75,6000

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

Weekly

Weekly

KVCR Radio Audience Growth / Weekly Listeners

FY 2013 FY 2014 FY 20157000

7100

7200

7300

7400

7500

7600

7700

73047266

7629.3

KVCR TV Members

Members in FY 2014 = 6-Month Snapshot as of January 28, 2014 FY 2015 = 5% Projection Based on Membership Trends

Number of members in FY 2014 = 6-Month snapshot as of January 28, 2014

FY 2015 = 5% projection based on membership trends

FY 2013 FY 2014 FY 20152700

2800

2900

3000

3100

3200

3300

3400

3500

3014

3295

3459.75

91.9 KVCR Radio Members

KVCR Underwriting

• For the Past Two Years, KVCR/FM/TV/FNX has had only

one (1) Underwriting Representative

• Goal is to Maximize Potential Revenue thru Team

Building – Growing the UW staff

Underwriting Revenue – CurrentIn

com

e/Re

venu

e

Underwriting Potential – Projected

Revenue Projections Based on Current Underwriting Trends

Und

erw

riting

by

$100

,000