La Gordita
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Transcript of La Gordita
La Gordita Food truck
Social Networking Plan
Wha
t is
a Fo
od
Truc
k? } A food truck is a mobile
venue that sells food. } Some cater to specific meals, such as breakfast
truck, lunch truck, break
truck or taco truck.
Our Story } Our food truck vision is to
bring the authentic Mexican cuisine to Vancouver at affordable prices and excellent quality in every dish.
Gor
dita
Log
o } the name La Gordita (a
common playful and flirty way of calling a
woman “chubby")
Fern
and
o Bo
tero
C
olom
bia
Cos
tum
ers
} Vancouver has a large latino community, which
end up being the most
frequent costumers.
Soci
al M
edia
Pla
n
o Website o Facebook o Twitter o YouTube o Web and Mobile Application
(4Square, Urbanspoon.com, Eatst.com)
o E-Newsletter (Mailchimp)
Web
site
} The website is based on
the idea of making something simple , easy to navigate.
Website Food truck
Online Payment Contact in every page
Face
boo
k } This facebook page will
promote the restaurant,
add contacts to our group and fan page and
bring more attention to
the opening.
Facebook Landing Page
Contact information
goes here
Logo
Daily upload of the menu, sending it to all members of the group
Twitt
er } The morning tweet will be
an uplifting phrase for our
costumers.
} @LaGordita A dream you dream alone is only a dream. A dream
you dream together is reality.
- Third tweet is the address of the food truck on that day and the announcement of start of its service.
Second Tweet
Link to the menu
@LaGordita Hey here is the link for today’s menu. Enjoy!! fb.me/YBr9lkUV
YouT
ube
} will become like a video
blog of the food truck showing the chefs
working, the different recipes, etc..
Local Products } We can record where we buy our product and
in this way promote local products.
YouTube La Gordita channel
Episodes of “Making La Gordita”
Contact and links to other social media apps
Web
and
Mob
ile
Ap
plic
atio
n La Gordita Registered in several of the
best web and mobile applications.
o 4Square o UrbanSpoon o Eatst
Web and Mobile
Foursquare
Recent pictures of our menu
Eat st
UrbanSpoon
Top 5
E-N
ewsl
ette
r La Gordita Registered in several of the
best web and mobile applications.
o Mail Chimp
E-Newsletter Recipe of the Month
New Menu
Mailchimp Latest Contests via Facebook & Twitter
Con
side
rati
on
La Gordita We will apply several more tools in the develop of the project including:
o Meet Up
o Google Alerts
o Tumblr
Tha
nk Y
ou
La Gordita.com