La Agroteca permaculture
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Transcript of La Agroteca permaculture
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SITUATIONAL ANALYSISUNPRECEDENTED WORLD CRISIS: SOCIAL, ENVIRONMENTAL, ECONOMIC, ENERGY & RESOURCES.
1st CAUSE: GLOBALIZATION
2nd CAUSE: CORPORATE MODEL
To Value what is foreign/exotic.To Devalue what is national/local.
Result: We have exported the knowledge, the know how, the production and therefore the WEALTH
Maximize Benefits.Focus on Competition.At and individual level.At a corporate level.
Result: We donnot see the consequences of our actions.
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OUR SOLUTION: To create a NEW BUSINESS MODEL:
THE SOCIAL ENTERPRISE
SocialSustainability
EnvironmentalSustainability
EconomicSustainability
Food
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MISSION STATEMENT
La Agroteca is the link between the Rural & the Urban environment.
At La Agroteca we work for the sake of people´s, nature´s and earth´s welfare. Therefore, we only offer quality products that are healthy and eco friendly.
All our actions are driven by joy, love, care and respect.
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MISSION STATEMENT
We are normal people co-working and co-creating with other people for a more balanced, fair & sustainable world.
A Better World.
We practice a New Business Model.Its pillars are: transparency, social welfare, collaboration and environmental sustainability.
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LA AGROTECA IN DEPTH:THE ESTABLISHEMENT Multi experience establishment with a
“tasting tapas bar”. First Delhi 100% healthy & natural. Space for trainings, talks & other
activities. In Madrid´s city center. Bioconstruction and safe water and
air. Free of WIFI. Applying the 4 R´s: reduction, reuse, recycling and recovery.
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LA AGROTECA IN DEPTH. OUR PRODUCTS.
Only : Organic, Eco friendly & “home-made”. Local and National.
Spanish fair trade.
Alternative labelling.
Our own brand.
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LA AGROTECA IN DEPTH:NEW BUSINESS MODEL Collaboration vs. Competition. Singular HHRR system: partners, unanimous
decision making, rotative jobs, equal salaries, flexible contracts, leadership exchange, continous trainning.
Conciliation of personal & professional life
Space for Rural & Urban connection. Organic system.
Clients and producers interconnected. Social Boost: Transition streets,
bartering, microcredits.
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OUR VISION: PERMACULTURE. ¿WHAT IS?
“In this more limited but important sense, permaculture is not the landscape, or even the skills of organic gardening, sustainable farming, energy efficient building or eco-village development as such, but it can be used to design, establish, manage and improve these and all other efforts made by individuals, households and communities towards a sustainable future.”
David Holmgreen “The essence of permaculture”. 2007.
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OUR VISION: PERMACULTURE. ¿HOW?
Building: bioconstruction for us and rural areas. Develop “transition streets”.
Land and nature stewardship: supporting only natural, local, organic, biodinamic agriculture as well as traditional systems and products and agroforestry and orchards projects.
Land tenure & community governance: We support ecological cooperatives, ecovillages, encouraging food
sovereignty. Eco holidays.
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OUR VISION: PERMACULTURE. ¿HOW? Finance & Economics. Spanish Fair Trade
Brand. Social enterprise start up center. Microcredits.
Health and spiritual well-being. Only healthy products. Personal growth courses.
Education & culture. Trainings, knowledge intersharing and exhange. Activities for community development.
Tools & technology. Constant Innovation: bookcrossing, car sharing, localblue.com, degrowth, slow food…
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FINANCIAL RESULTS Positive results after the first year (realistic
scenario)
Annual sales of 325.462€ (1st year). 27.122€ on average per month.
Sales variation from 1st to 2nd year: 28,7%.
Estimated margin: 25% for fresh products and 21% for Delhi.
Total expenses: 75% of sales
Initial investment: 49.207€
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RATIOS
Return on investment (ROI): average on the first 3 years is 35%.
Return on assets (ROA): average for the first 3 years is 23%.
GROSS MARGIN(GM): average of 4%.
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¿WANT TO BE A PART? ¡¡LOOKING FOR!!
PARTNERS INVESTORS
PRODUCERS CO-CREATORS
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CONTACT Julia Ramos: founder. Email: [email protected] or
[email protected] Telephone: +34 629306670
SOCIAL MEDIA NETWORKS: www.laagroteca.com & www.laagroteca.es http://www.facebook.com/LaAgroteca http://laagroteca.blogspot.com.es/ https://twitter.com/laagroteca