You may use this Page ONLY to guide you on structure for your answer.

Key areas to address – Main Body - P E A

PointEvidence

Analysis

• Use language from the Question

• Introduce a theory(s)/key term(s) and a Case Study

• Relevance to the Question – Statistics; Verbal Codes

• YOU COULD apply theory HERE as well

• Relevance to the Question –

Link Back and Conclude

PointEvidence

Analysis

• Use language from the Question

• Introduce a theory(s)/key term(s) and a Case Study

• Relevance to the Question – Statistics; Verbal Codes

• YOU COULD apply theory HERE as well

• Relevance to the Question –

Link Back and Conclude

8 The internet has revolutionised the way in which media products are produced and consumed. Discuss.

[ 50 ]

Twitter is an example of microblogging that conforms to Habermas’ (1991) ideology of a media product focussing primarilly on ‘celebrity and trivia’ that has revolutionised media production and consumption simultaneously.

PointEvidence

Twitters 241m active users are now able to re-tweet and #hashtag (Metro – March 21st 2014) all over the World about their favourite ‘stars’, as well as use this product as a platform to ‘flower’ (De Sola – 1977) their voices on current affairs issues and in the process take on the role of a news regulator and prosumer of news.

Habermas’ (1991)

Do other products offer the same focus?

AnalysisThis is one of many e-media products that have revolutionised consumer behaviour and in the process could well have eroded ‘normal social behaviour’ (Chomsky) as our fascination for soft news over news of great magnitude (Galtung & Ruge) continues to develop.

Unit G325: Critical Perspectives in Media Practice

• Make sure you put your name on the front of the answer booklet clearly.

• Make sure you clearly state in the margin which question you have answered – for example 4 or 5 or 8 or 9

• You have 1 HOUR to answer all 1 question for Section B

Tips! • Make sure you follow a PEA style format if in doubt!• Make sure you apply Theory, Key Terms and Statistics to emphasise your

argument• Give evidence to support your points for EACH question• Make sure you outline your argument FOR or AGAINST through connectives• Manage your time effectively and aim for 5 Case Study Examples