L. stephens music in the marketplace powerpoint
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Transcript of L. stephens music in the marketplace powerpoint
Unit Essential Questions
Does music impact commerce?
Why do people choose one product over another?
How do people around the world use music in daily
life?
Enduring Understandings
Sales tactics and sensory elements greatly impact
the popularity of a product on any given day
Understanding connections to varied contexts and
daily life enhances musicians’ creating, performing,
and responding
Lesson 1:Day to Day Sounds Around
the World
Objectives:
Demonstrate understanding of the variety of marketplaces in China
and in their own neighborhood
Describe the soundscape of a particular place in their
neighborhood and compare it to recordings from a marketplace in
China
Unit Essential Questions
Does music impact commerce?
Why do people choose one product over another?
How do people around the world use music in daily
life?
Xi’an Market,
Example #1
What do you hear
with regard to….
• Dynamics (volume)
• Timbre (tone color)
• Type (voice,
instruments, etc.)
Please see:
https://www.youtube.com/watch?v=RPiaxSkN-T4&feature=youtu.be
Xi’an Market,
Example #2
What do you hear
with regard to….
• Dynamics (volume)
• Timbre (tone color)
• Type (voice,
instruments, etc.)
Please see:https://www.youtube.com/watch?v=z-CJtojQzLo
Xi’an Market,
Example #3
What do you hear
with regard to….
• Dynamics (volume)
• Timbre (tone color)
• Type (voice,
instruments, etc.)
Please see:
https://www.youtube.com/watch?v=RTLZSPcLp-s&feature=youtu.be
Exit Slip
How does the marketplace at
which you frequently shop
compare with the marketplace you
heard in China? Use the musical
elements dynamics and timbre in
your response.
Lesson 2:Point of View & Aesthetics
Objectives:
Describe the variety of aesthetic ideas present in different shopping
venues
Consider multiple points of view (cultural, gender, age, etc.) when
examining a product or advertisement
Unit Essential Questions
Does music impact commerce?
Why do people choose one product over
another?
How do people around the world use music in daily
life?
Opening Discussion
What biases do you bring with you
when you listen to sounds and
music?
Music in Your Life
Think-Pair-Share
When and where do you hear music in
your daily life?
Music in Your Life: Point of
View
How might this change if you were 10 years
older? 20 years older?
How might this change if you were in
Florida? Canada? England? China?
How might this change if you were of the
opposite gender?
Point of View: Applying a
Different Lens
Aesthetics
The concept of what is beautiful, tasteful, or artistic;
the philosophy of beauty
Questions for Group
Discussion
Use your “lens” to answer the following
questions:
Do I want this product? Why or why not?
What aesthetic devices are being used to
appeal to me?
Would I see this advertisement/product in a
place where I usually go?
Lens #1
• 25 year old Chinese
female
Lens #2
• 25 year old Chinese
male
Lens #3
• 65 year old American
male
Shanghai, China
Shanghai, China
Lens #1
• 12 year old Chinese female
Lens #2
• 18 year old Chinese male
Lens #3
• 6 year old American female
Chongqing, China
Lens #1
• 10 year old Chinese male
Lens #2
• 10 year old American male
Lens #3
• 22 year old American
female
Soundscape
As a class, choose one advertisement and one lens
to create a soundscape that targets the desired
audience
Lesson 3:
Community & Daily Life
Objectives:
Compare their community to a Chinese community
Evaluate the solidarity of their community
Explain how music and the arts have a role in the life of
communities around the world
Unit Essential Questions
Does music impact commerce?
Why do people choose one product over another?
How do people around the world use music in
daily life?
A Sense of Community
Public Park in Beijing
Please see:
https://www.youtube.com/
watch=6xrc2AClN_I&featu
re=youtu.be
Please see:
https://www.youtube.com/watc
h?v=CC2S8jJVYvM
A Typical Saturday
After watching the two videos, discuss:
How many people are there?
What activities are the people engaged in?
What role does music play in the daily life of the
people involved?
How are people demonstrating their sense of
community?
For the next few slides…
Discuss the similarities and differences
between the pictures/people you see and
your own community
Beijing-Public Park
Food
Daily Life
Solidarity
What is the effect of the communal dancing? The
small crowd gathering around the guitar player?
What do these acts say about people in China?
How is your community as a whole like the glimpse
of China you experienced through these videos?
Application
Describe a typical weekend day in the life of your
community. How do the arts and/or music play a part
in the community?
Lesson 4:
The Sales Pitch
Objectives:
Describe the methods used to attract customers in a
given situation and critique the effectiveness of those
methods
Unit Essential Questions
Does music impact commerce?
Why do people choose one product over
another?
How do people around the world use music in daily
life?
Sales Tactics
“Patter”Croaking frog
instrumentsSee
https://www.youtube.com/w
atchv=1BCOCWhJHQw&fe
ature=youtu.be
Methods
How effective are the methods employed by the
seller?
Sales Tactics
Rugs/Textiles for
Sale
Selling water on the
busPlease
see:https://www.youtube.co
m/watch?v=9y57lIOmoG8&
feature=youtu.be
Please see:
https://www.youtube.co
m/watch?v=deKnqPlyV
zE&feature=youtu.be
Methods
What are the methods used the sellers to sell their
goods?
How effective are the methods employed by the
sellers?