l everaging student data to create website personalization
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Transcript of l everaging student data to create website personalization
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leveraging student data to create website personalizationIan ChanWeb Development Librarian, California State University San Marcos
2012 SLA-SD Fall Seminar Spotlight on the User: Enhancing Valuethrough User-Centric Design and Innovation
October 5, 2012
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first, a look back…
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customized start pages 1998 ~ ?
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customization & library websites
MyLibrary – Notre Dame/NCSU, 1998developed at NCSU & Notre Dame and imlemented by VCU, LeHigh, others
MyLibrary – Cornell, 1998
More ExamplesMyLibrary – Univ. of Minn. Libraries, leverages campus CMS National University of Singapore – Nexus (CMS)Karolinska Institutet University Library – DrupalPennPortal – Libraries – campus CMSDublin City Public Libraries – Netvibes Galter Health Sciences Library – self-developed
derived from Aaron Tay’s 2010-06 blog post titled “Customizable library portal pages”
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a new approach
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similar goals, different approaches
customizationUser drives content selection & layout
personalizationSystem drives content selection
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personalizationPersonalization is a process that ‘‘changes the functionality, interface, information content, or distinctiveness of a system to increase its personal relevance to an individual’’ (Blom, 2000, p. 313)
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assessment of a library portal
Galter Health Sciences Library studied the use of their portal from 2003-2008
“The automated application of specialty-based, personalized HSLs was more frequently adopted than manual customization by users” (Shedlock et al., 2010).
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users want smart systems
“Student and faculty groups both expressed a desire for systems that know the individual better and that behave “more like Amazon” in remembering who they are, what they like, and where they left off in their work” (Jafari et. al. 2006).
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what we’d like our site to do
Expedite access to our resources Connect users with individual librarians Personalize the research experience
idea
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how we did it
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project requirements (highlights)Technical Leverage existing user data transfer Integrate login with EZproxy/institutional authentication Secure
UX Don’t bother the user … but add value
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we use…
Drupal
Minimal, custom PHP scripts
Data export from ILS
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After login, users can flag databases as
favorites
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Assessment
Click tracking – CrazyEgg
Web Analytics – Google Analytics, Piwik
Talk to users… in person!
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4 days into test, we inserted the “Sign-in to access databases…” help
bubble and login button clicks jumped significantly…
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Upcoming developments
Query user data in library catalog directly and instantly update course data
Integrate saved articles from Summon Discovery Service
Provide dynamic, course-specific library widgets to learning management system
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Discussion / Q&A
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References
Blom, Jan. 2000. “Personalization: a Taxonomy.” In , 313. ACM Press. doi:10.1145/633292.633483. http://dl.acm.org/citation.cfm?id=633483.
Jafari, A., McGee, P., Carmean, C., 2006. Managing Courses Defining Learning: What Faculty, Students, and Administrators Want. EDUCAUSE Review 41, 50–52,54,56–58,60,62,64,66,68,70.
Shedlock, James, Michelle Frisque, Steve Hunt, Linda Walton, Jonathan Handler, and Michael Gillam. 2010. “Case Study: The Health SmartLibrary Experiences in Web Personalization and Customization at the Galter Health Sciences Library, Northwestern University.” Journal of the Medical Library Association : JMLA 98 (April): 98–104. doi:10.3163/1536-5050.98.2.003.
Sundar, S. Shyam, and Sampada S. Marathe. 2010. “Personalization Versus Customization: The Importance of Agency, Privacy, and Power Usage.” Human Communication Research 36 (3) (July): 298–322. doi:10.1111/j.1468-2958.2010.01377.x.