ConnectingGetting personal with your audience

Kyle Biehle

Blog: The Ivory Sofa (ivorysofa.blogspot.com)kbiehle@gmail.com @kylebiehle

Tapping into the Zeitgeist

• Datasets of Shared Experience• Personally or emotionally connective

Want it to be . . .

Far-Reaching EngagingLong-lasting/ UsefulImmersiveExperientialAll of the AboveX

The Whitburn Project

Catalogue of all of the songs in the Billboard Hot 100 from 1890 to the Present.

40,000 Songs in an Excel Spreasheet 34 Unique elements per song Position by Week: one column for song position in each chart

week (76 Columns total)

Reshaping the Data

From Flat and Wide

To Narrow and Deep

The Wayback Machine

http://ivorysofa.blogspot.com/2011/10/billboard-wayback-machine.html

Dates make it personal

Is There Life After 50 for a Songwriter?

Is There Life After Fifty for a

Songwriter?

http://ivorysofa.blogspot.com/2013/03/is-there-life-after-fifty-for-songwriter.html

Share some insights

Wikipedia Version

What’s the Greatest Album? and Says Who?

Data of Shared Experience

Can you find yourself in it?

Make something long-lasting and useful

Draw them In

Be a guide

Bespoke it

Make it immersive

You don’t always have to have a Story

Anyone?

Thank You!

Blog: The Ivory Sofa (ivorysofa.blogspot.com)kbiehle@gmail.com @kylebiehle