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RECKITT BENCKISERCompany Overview

A B-Gyan Initiativebgyan21.nitie@gmail.com

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Know Your Company Reckitt Benckiser

A B-Gyan Initiative 1

INTRODUCTION

Reckitt Benckiser plc is a multinational consumer goods company. It wasformed in 1999 by the merger of the UK-based Reckitt & Colman plc and the

Netherlands-based Benckiser NV.

Reckitt Benckiser organises the majority of its products into Three main categories – health, hygiene and home Other brands belong - food, pharmaceuticals and portfolio brands.

COMPANY INFORMATION

Founded in : 1823Head Quarters : Slough , Berkshire , England

Established in India : 1910

Leadership: Adrian Bellamy (Chairman)

Rakesh Kapoor (India CEO)

Industry/Product: Consumer Goods

Employees: 35,900 (globally in 2012)

VISION, PURPOSE AND VALUES

Vision is a world where people are healthier and live better. Purpose is to make a difference by giving people innovative solutions for

healthier lives and happier homes. Core Values : Achievement Entrepreneurship Partnership Ownership

FINANCIAL STATISTICS (2013)

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CATEGORY PERFORMANCE

% net revenue based on full year results of 2013

26% Health 38% Hygiene 19% Home 5% Portfolio Brands 3% Food 8% Pharmaceutical

Figure 1: The various products

COMPANY'S STRATEGY

To have a highly focused portfolio concentrating on its 19most profitable brands, which are responsible for 70% of net revenues.

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SUPPLY CHAIN MANAGEMENT

SOURCING

A growing trend in Reckitt Benckiser’s business in 2010 was sourcing .Generally, sourcing involves allowing another company to handle elements ofa company's production and/or service process. This sourcing strategy includes

Supplier scoring and assessment Supplier selection Design collaboration Procurement

Sourcing planning & analysis.Reckitt Benckiser looks at the technology differences between theircurrent suppliers and the lower cost alternative.

PURCHASE STRATEGY

Price minimizing Bargainer strategy (sourcing with companies on buy-back contract)

RB IN NEWS

1. Aug 14, 2014 Facebook-Rb-Partner-Innovative-Global-Approach-Consumers-Digital-Lives

Facebook and RB announced that they have entered into a multi-year,nine-figure global partnership. The two companies have committed tointegrating members of their global sales, marketing and creative teams to

connect RB brands like Lysol®, Mucinex®, MegaRed® and Air Wick® withpeople on Facebook to bring them innovative solutions for healthier livesand happier homes.

2. July 24, 2014 RB to invest £100m in UK

RB plc will invest £100m in its consumer health R&D operations with thecreation of a state of the art Centre of Scientific Excellence to be based in

the UK. The new UK centre will become the global technical innovation hubfor products such as Nurofen and Strepsils.