KwizKraft FinalsPRAYAAG – 2015

RESEARCH - QUIZLABS

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Clockwise

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Rules

18 Questions Clockwise (Infinite Bounce)

Pounce (+10/-5) – Complete Answer required

+10 for a direct and pass

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Q.1This company (founded in 1851) was awarded The National Medalof Technology and Innovation in 1994 for a series of technologicalinnovations yielding a wide range of extraordinary products, frompollution control materials to space shuttle windows and for lifechanging and life enhancing inventions which made possible entirenew industries - lighting, television and optical communications.

This product by the company was originally called Chemcor andinitially made its way into tableware, ophthalmic products, andapplications for the automotive, aviation, and pharmaceuticalindustries notably in approximately one hundred 1968 Dodge Dartand Plymouth Barracuda racing cars, where minimizing the vehicle’sweight was essential. Experimentation was revived in 2005, toinvestigate if it could be used in a different field.

Identify the company and the product.

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Ans.1Corning. Gorilla Glass.

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Q.2This advertising agency founded in 1982 was responsible forsome well known campaigns including ‘Vorsprung durchTechnik’ for Audi, ‘The Lynx Effect’ for Unilever and ‘KeepWalking’ for Johnnie Walker. From their official website,

The _______ _______ has come to signify not only the kind of work_______ creates, but also the way it works. The philosophy encapsulatesevery aspect of its business, so much so that _______ is now oftenreferred to as the _______ _______ in the communications industry.

Which company. Also give the blanked out part.

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Ans.2BBH and Black Sheep

The first piece of work BBH ever produced for Levi’s® was aposter for black denim.

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Q.3After X appeared in a Y commercial in 2004, Seth Stevensonin a Slate article wrote:

So, it makes some sense for X. But what about Y? Why woulda brand that's about sexiness, youth, and glamour want anyconnection at all with a decrepit, sixty something folksinger?The answer, my friend, is totally unclear. The answer is totallyunclear.

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Ans.3X - Bob Dylan

Y - Victoria’s Secret

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Q.4Brand A from B gets its name from C’s song D. The tagline of the brand is “The beginning of something magical”

This night is sparkling, don't you let it goI'm _____A_____, blushing all the way homeI'll spend forever wondering if you knewI was _____D______ to meet you

Identify A, B, C and D.

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Ans.4Wonderstruck (A) is a women's fragrance from Elizabeth Arden (B). Endorsed by country singer Taylor Swift (C), it took its name from Swift's song "Enchanted" (D), which reflected on the first impression one person has of another.

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Q.5

What connects

A. The Hartford Financial Services Group, Inc., usually known as The Hartford, a United States-based investment and insurance company headquartered in Hartford, Connecticut.

B. Deer Park Spring Water Company - a company that bottles natural spring water. It is a division of Nestlé and was established in 1873.

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Ans.5‘The Monarch of the Glen’, an 1851 oil-on-canvas painting by the Sir Edwin Landseer inspired these two logos.

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Q.6In 2006, he became the first head of the Paris School ofEconomics, which he helped set up.

In January 2015, he rejected the French Legion of Honour.When asked why, he said, “I refuse this nomination because Ido not think it is the government's role to decide who ishonorable.”

Who?

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Ans.6Thomas Piketty

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Q.7From a 2014 interview of a celebrity chef:

“Chefs are always looking for new ingredients and I feel that __X___ is the next ingredient – we love it for its flavour, but also for its natural ability to be used as a tenderiser as well as impairing colour and flavour to a dish.”

He is the brand ambassador for _________, a brand of ___X___. Identify the chef and the company in question.

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Ans.7Peter Kuruvita is an Australian chef, restaurateur and mediapersonality, known for his rich culturally inspired cooking,highly influenced by his Sri Lankan father and Austrianmother. He is Australian ambassador for the brand DilmahTea.

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Q.8“Frankly, I have no use for Messrs. ______ and ______ … it’sthe ‘and _________’ I’m fond of.” - Ogden Nash talkingabout a company which was founded in Boston in 1837.

In 2009, they introduced a new logo that was inspired byantique typewriter keys, honoring its history.

Identify.

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Ans.8Little, Brown and Company

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Q.9Monte Fitz Roy is a mountain located near El Chaltén villagein ______________, on the border between Argentina andChile. First climbed in 1952, it remains among the mosttechnically challenging mountains on Earth for mountaineers.

Monte Fitz Roy is also the basis for the __________ clothinglogo following ______ _____________’s ascent andsubsequent film in 1968.

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Q.9

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Ans.9Patagonia by Yvon Chouinard

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Q.10This term was coined by Sean Ellis in 2010. Andrew Chenintroduced the term to a wider audience in a blog post titled,"________ _________ is the new VP Marketing". He wrotethat _______ __________ are a hybrid of marketer andcoder, one who looks at the traditional question of 'How do Iget customers for my product?' and answers with A/B tests,landing pages, viral factor, email deliverability, and OpenGraph."

_______ _________ is a marketing technique developed bytechnology startups which uses creativity, analytical thinking,and social metrics to sell products and gain exposure.

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Q.10

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Ans.10Growth Hacker

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Q.11The jewels of this company have been graced by the likes ofHollywood greats Sophia Loren and Audrey Hepburn.

Elizabeth Taylor claimed that the only Italian word she knewwas ______. And her on-off husband Richard Burton, whopresented the actress with an emerald necklace and a 65-caratcabochon sapphire and diamond chain from the Italian house,is believed to have said, “I introduced Liz to beer, sheintroduced me to ______.”

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Ans.11

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Q.12________ ______ is a London based company best knownfor creating The _______ _____, which was first made in1905 for the _______ ______.

The brand saw increased traffic few months back because itfeatured in Gone Girl. Though the book or the film doesn’tmention the name of the brand specifically, it still appears inthe screenplay.

Identify.

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Q.12

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Ans.12Savoir Beds. The company is best known for creating TheSavoy Bed (or No.2 Bed), which was first made in 1905 forThe Savoy Hotel, a luxury hotel located on the Strand in theCity of Westminster in central London.

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Q.13The Theory of __________ Trade is a 1978 paper written by a well knowneconomist. He described the paper as something he wrote to cheer himselfup when he was an “oppressed assistant professor” caught up in theacademic rat race.

Abstract: This article extends ___________ trade theory to an____________ setting. It is chiefly concerned with the following question:how should interest charges on goods in transit be computed when thegoods travel at close to the speed of light? This is a problem because thetime taken in transit will appear less to an observer traveling with the goodsthan to a stationary observer. A solution is derived from economic theory,and two useless but true theorems are proved.

Who is the economist? What’s X?

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Ans.13The Theory of Interstellar Trade is a paper by the economist Paul Krugman.

This paper extends interplanetary trade theory to an interstellar setting.

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Q.14__________ is a company founded by Tom Dickson in 1975. The company is responsible for ______ ___ ______?, a viral marketing campaign, where Dickson demonstrates something with the product that they make. Identify the company and the campaign.

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Ans.14Blendtec is a company that sells professional and home blenders. It is a division of K-TEC, INC. The campaign is ‘will it blend’ where he blends items

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Q.15From Google trends, the top 10 Global searches in 2014.

1. Robin Williams

2. World Cup

3. Ebola

4. _________ _________ (company)

5. ALS Ice Bucket Challenge

6. _______ ____ (game)

7. Conchita Wurst

8. ISIS

9. Frozen

10. Sochi Olympics

Identify both blanks.

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Ans.15

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Q.16In 1956, in addition to all the work X was getting, he was commissioned to design Christmas cards for Y. His cards were subsequently published by Y every Christmas up to 1962. A collection of his cards in the form of a book was published in 2004.

Identify X and Y.

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Q.16

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Ans.16X: Andy Warhol

Y: Tiffany & Co.

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Q.17Grupo ________ is the largest Mexican-owned baking company. There may be some resistance to the name in English-speaking areas, as evidenced by a Say "_______!" advertising campaign in the United States.

In connection with this campaign, a company representative was quoted as saying that the name is derived from an Italian word meaning little boy.

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Ans.17Bimbo. The campaign is Say Beembo.

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Q.18“Before I worked with X in 1985, I had shot an advertisement with her for _______ ________ in the mid-1960s.

She was at her loveliest then. Soon after the ad, Vogue called her one of the most beautiful women in the world.” - Y wrote this in a 2009 obituary.

Identify the brand, X, and Y.

(5 for the brand. 2.5 for X, 2.5 for Y)

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Ans.18Brand - Finlay’s Fabrics (now taken over by the National Textile Corporation (South Maharashtra) Ltd.

X is Leela Naidu.

Y is Shyam Benegal

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AudienceQ. This is Ramdas Padhye with Ardhavatrao, the signature puppet he inherited from his father. In the 90s, one of the puppets that Ramdascreated went on to become an iconic mascot for a popular brand alongside Babla. Identify the brand.

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AnswerLijjat Papad

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AudienceQ. A UK branch of ______ ______ was forced to drop its promotion for “_ _ _ Wednesdays” after a series of complaints. It was to be part of the doughnut shop’s half term activities for children during a week long break from school. The campaign post was removed on Tuesday as _ _ _ is also an abbreviation for _____ ______ ______.

Which chain and abbreviation of what?

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AnswerKrispy Kreme. Ku Klux Klan.

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JBIMS Round

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Rules

5 Questions

The answer of the first question starts with J, the answer of the second with B and so on

In case of a person, the indicative letter is the first letter of the first part of the name

+10 for each correct answer

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JFrom the New Yorker:

“And X once sat next to J. J. Abrams at a boozy dinner party in NewYork, and made what Abrams recalled as “very specific” suggestionsabout the design of lightsabres. Abrams told me that Star Wars: TheForce Awakens would reflect those thoughts, but he wouldn’t say how.After the release of the film’s first trailer—which featured a fiery newlightsabre, with a cross guard, and a resemblance to a burningcrucifix—I asked X about his contribution. “It was just a conversation,”he said, then explained that, although he’d said nothing about crossguards, he had made a case for unevenness: “I thought it would beinteresting if it were less precise, and just a little bit more spitty.” Aredesigned weapon could be “more analog and more primitive, and Ithink, in that way, somehow more ominous.”

Ironically, who is this?

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AnswerJonathan Ive

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BRyan DeLuca is the founder CEO of ____________. Thecompany started in 1997 to capitalize on the rising popularityof ____________. In 2006, Inc. Magazine ranked DeLucanumber five on its list “30 Under 30: America's CoolestEntrepreneurs.” This company has reported revenue of morethan $420 million as of 2014.

Identify the company

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Answer

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IIt was founded by group of businessmen and medical professionals in1949.

In 1975, the management of the company was taken over by AmitabhBachchan, Ajitabh Bachchan, and Jaya Bachchan.

Identify the company.

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AnswerIpca Laboratories

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MThis company was established in 1937. The Company then operated re-rolling mills and foundry in Bombay. Two years later, X, who had the controlling interest in the Company and had been doing social work under the guidance of Mahatma Gandhi, expressed his desire to leave the Company. In 1939, Mahatma Gandhi asked _________ _______ to take over the Company which was then under serious financial strain.

Identify.

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Answer

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SDescription of Jean Paul Millet’s ‘The Sower’: In the painting,we see a peasant randomly sowing under the sunshine thatcomes from the horizon, at the right of the picture. Itslocation tells us that it is just dawning and that the peasant hasjust begun his working day. He is a young man wearing simpleand practical clothing for his task. Although we cannot see hiseyes, the expression of his face indicates his struggle, hissadness and, at the same time, his strong will.

According to X which has adopted its logo from the painting,the symbol of a man sowing grain - “the seeds of wisdom”was quite appropriate for them.

Identify X.

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AnswerSimon and Schuster

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Anti-ClockwisePRAYAAG - 2015

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Rules

18 Questions Anti-Clockwise (Infinite Bounce)

Pounce (+10/-5) – Complete Answer required

+10 for a direct and pass

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Q.19This logo was was unveiled in October 2014 and consists of red and blue colours with a golden trim. The reaction on social media was more or less unanimous that the logo looks like an alien. Specifically, the alien from American Dad.

Identify.

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Ans.192018 FIFA World Cup

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Q.20Excerpt from Amazon.com about this book:

Virtually every company wants to be the X of their industry. X is one of only five companies to make Fortune's "best companies to work for" and "most admired" list every year the surveys have been taken. Despite its position in the hard-hit ______ sector, X with 193 stores in 28 states, never experienced a quarterly loss during the recent economic downturn. The X Way to Customer Service, Second Edition explains what every business can learn from the world's most famous customer-service-driven company.

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Ans.20

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Q.21This band X accused Y of ripping off their video.

The cited video by Y titled ‘Perspective’ was aired at the beginning of the company’s presentation on the launch of their products in September 2014.

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Ans.21X - Ok Go

Y - Apple

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Q.22From Iron Man 3:

The Mandarin: A true story about _______ _________. Theylook Chinese. They sound... Chinese. But they're actually anAmerican invention. Which is why they're hollow, full of lies,and leave a bad taste in the mouth.

In another scene, he says: Did you know that _________________ aren't Chinese? They're American, based on aJapanese recipe.

What?

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Ans.22Fortune Cookies

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Q.23The Consumerist runs an annual “Worst Company InAmerica” contest with the winner determined by a series ofreader polls. The winning company is sent a "Golden Poo"trophy.

If EA won it in 2012 and 2013, which company criticized forvarious reasons won it in 2014 whose customer satisfactionoften ranks among the lowest in their industry.

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Ans.23

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Q.24Between 1996 and 1998, this group was criticized heavily for endorsing several products earning about $500–800 millions. One such example is this: A camera with a pink-and-purple shell.

Which company made this camera and which group is being talked about?

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Ans.24Spice Girls and Polaroid. The cam was called Spicecam.

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Q.25X was the primary sponsor of Y in 2015 and launched itsSpring Summer Collection 2015 during the event.

X, a brand of women's clothing endorsed in the past by thelikes of Gisele Bündchen, is part of Bestseller, a privately heldclothing company based in Denmark.

Identify both X and Y.

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Ans.25X: Vero Moda

Y: Sulafest

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Q.26"Wherever You Will Go" is the debut single by Americanalternative rock band The Calling and was covered by CharleneSoraia for use in a commercial in the UK in 2011. The advertends with the line ‘X gets you back to you.’

X said the advert aimed to metaphorically explain "the hecticlives we lead, and how taking just 10 minutes out each day toreconnect with yourself can have such an impact on the restof your day."

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Ans.26Twinings

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Q.27The X Y Hall is one of the buildings of the X Corporation headquarterslocated on the east bank of the Sumida River in Sumida, Tokyo, Japan.

Alongside X Y Hall is the X Flame with an enormous golden structure atthe top - said to represent both the 'burning heart of X Y' and a frothyhead. The 360-tonne golden flame was made by shipbuilders usingsubmarine-construction techniques and is completely empty.

The X Flame is often colloquially referred to as “the golden turd” and theX Y Hall itself as “poo building” by many Tokyo residents.

Identify X

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Ans.27X: Asahi Breweries

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Q.28Excerpt from an interview:

“I was looking to take A and put it in the front of people’s heads,” recallsB.

"I was driving along and saw a C advert up in Battersea Power Station. Inearly crashed my car. I thought: 'Wow, that's amazing.'" He got in touchwith the advertising man responsible, D.

X used to send faxes back and forth between its two offices as, "_______"and "________."

D picked up on it and created the campaign. "We had been doing it for 20years and it had never crossed our minds. I thought it was bloodymarvelous. We didn't even have an advertising budget at that time butwithin four weeks we had the posters up and the rest is history.”

Identify A and C.

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Ans.28A is French Connection.

B is Stephen Marks.

C is Wonderbra (featuring Eva Herzigová “Hello Boys”).

D is Trevor Beattie.

The blanks are FCUK and FCHK. The UK office and the Hong Kong office.

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Q.29Ajay Gahlaut, executive creative director, Ogilvy & Mather,says that half the battle was won when they came up with thetagline ‘______ _____ ___ _____’. “It is self-explanatory andanyone can narrate a quick anecdote around the tagline," hesays.

All the commercials have the same two lines as thebackground score. Every search result on Google andYouTube has people asking for the full version. The manbehind these two lines is Gahlaut himself.

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Ans.29Men will be men. Seagram Imperial Blue.

The Ghazal is Pyaar ki raah mein chalna seekh, ishq ki chaahmein jalna seekh

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Q.30Doug Biro is the owner at Hudson River Films. In 1993, aCoca-Cola Japan commercial was written by Doug Biro anddirected by X.

It won the inaugural AICP (Association of IndependentCommercial Producers) award.

What first is associated with this commercial?

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Ans.30David Fincher.

The first TV commercial in the permanent collection at the Museum of Modern Art (MOMA) in New York City.

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AudienceQ. This is the logo of which Institute established in 1931. The current director is Bimal Kumar Roy, a renowned cryptologist.

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AnswerIndian Statistical Institute

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AudienceQ. This company’s branch in Australia has created a set of 8 nail polishes. The set was created as a reward for 30 lucky contest winners who wrote the most romantic poems about _____ for Valentine’s Day. The shades are:

Aloha Boys

Sparkling Supreme

Say Cheese

Make it Great

Voracious Veggie

Meat me after midnight

Dough you need me

Poppin Pepperoni

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AnswerPizza Hut

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Q.31X of Harvard University and Y of Stanford University were awarded theBank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel,1997 for a new method to determine the value of derivatives.

The Z-Y model was first published by Z and Y in their 1973 paper, "ThePricing of Options and Corporate Liabilities", published in the Journal ofPolitical Economy. X was the first to publish a paper expanding themathematical understanding of the options pricing model.

Unfortunately, Z passed away in 1995. The Nobel Prize is not givenposthumously, so it was not awarded to Z in 1997. In the announcement ofthe award, the Nobel committee prominently mentioned Z’s key role.

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Ans.31X - Robert C. Merton

Y - Myron Scholes

Z - Fischer Black

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Q.32X was the inspiration for the character Mr Ingleby in Murder Must Advertise(1933), a Lord Peter Wimsey mystery novel by Dorothy L. Sayers. X had adistinguished career in advertising, and from a copywriter, he becamechairman of the agency S.H. Benson Ltd. He was behind slogans such as "Yis Good for You".

Advertising legend S. R. Mani Ayer, in his 1999 tribute to Z said: “I workedquite closely with Z. I also worked closely with a man called X who was a realautocrat, very snobbish, insular Englishman and Z was in awe of X. Z toldme once, "I was in awe of him but X never took notice of me!" X was not aman who would share his experience or knowledge with you. He was anintellectual and came from a well-known family of painters and he preferredto live like an aristocrat.

Identify X,Y and Z.

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Ans.32X - Robert Alexander "R. A." Bevan (“Bobby Bevan”)

Y - Guinness

Z - David Ogilvy

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Q.33Connect.

The moon, Titanic, Eyjafjallajökull

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Ans.33

AIR | MOON-DNA - moon dust and materials from the Apollo 11 spacecraft

EARTH | EYJAFJALLAJOKULL-DNA - ash from the erupting Eyjafjallajökull volcano

SEA | TITANIC-DNA - actual rusted steel taken from the wreck of the Titanic.

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Q.34You have seen them together in X. They also endorsed Y. Identify both.

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Ans.34X - Charlie's Angels.

Y - Wella Balsam, the first shampoo specifically produced forretail sales by Wella released in 1972.

The advertising campaign featured the stars of TV showCharlie’s Angels: Farrah Fawcett (Jill Munroe), Jaclyn Smith(Kelly Garrett) and Cheryl Ladd (Kris Munroe).

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Q.35Identify the advertiser (X) commemorating the 40th anniversary of man’s conquest of the Moon. The line at the bottom says: “Some journeys change mankind forever.”

Who clicked the photograph (Y)?

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Ans.35X - Louis Vuitton

Y - Annie Leibovitz

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Q.36In 1966, Richard M. Schulze started X, an electronics storespecializing in stereos and components in Saint Paul,Minnesota. In 1983, with seven stores and $10 million inannual sales, it was renamed Y.

To get X, you must know that the year 2015 is also the 50thanniversary of the movie version of ‘The X’, which is beingre-released in theaters in April.

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Ans.36X - Sound of Music.

Y - Best Buy Co., Inc.

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Thank You

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