Kwality Walls CORNETTO
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Transcript of Kwality Walls CORNETTO
Assignment on “KWALITY WALL’S”
CORNETTO
Prepared by – Avinandan Karmakar
CLAIMS OF CORNETTO
Cornetto from Kwality Wall's, that provides fresh, fun and an unique 'made-for-me' consumer experience.
They are young-hearted temptation succumbers who are willing to pay a little extra for that special experience, that special moment.
Target Audience
1 •AGE
2 •OCCUPATION
3 •LIFE STYLE
Age:
Main consumers are 10 to 30 years old
people.
Most potential is the age group is 15-25 that covers around 55% of total age segments.
Occupation
• Colleege/school going students.
• Job holders.
• Business persons.
Lifestyle
Consumers belongings from urban, suburban, city, rural are their targeted audience.
Advertisement and Promotional Campaign
• Yammi Gautam & Siddhart Malhotra is the brand ambassadors of Cornetto
Website
• Own website to connect with cosumers and to know their experience.
Sponsorship
Eye catchy Advertisement and promotional activities
Propagandas
ENGAGE TECHNI-QUE
• Unique
code to
win rewards
• Wit and humours
slogan
• Enjoy the ride
• Love theending
Transfer
• Love