Kate Waage

53 Martin Sweedish Rd * New Paltz* NY * 12561* (845) 901-0523* katewaage@aim.com ____________________________________________________________________________________________________________

REGIONAL MARKETING DIRECTOR

Sales Management/Public Relations/MarComm/Business Development/Client Relations

____________________________________________________________________________________________________________

COMPETITIVE ADVANTAGES

Offer Development

Budgeting/Forecasting

Advertising/Promotional

Campaigns

Marketing Strategies

Contract Negotiations

Relationship Building

MarComm

Event Marketing

Staff Leadership

Commitment to

Diversity and Inclusion

PROFESSIONAL EXPERIENCE

Area Marketing Coordinator, Sodexo Education Division, NY, NJ, CT 10/2011- present

Provide all aspects of marketing support for six Sodexo accounts ($40M in total sales) at private and

state educational institutions. Coordinate all area marketing initiatives to drive sales growth. Maintain

methods to document, track and research customer feedback and satisfaction and reviews statistics

and trends with appropriate staff. Coordinate area specific strategic business plan/marketing plans and

their implementation, communication and evaluation. Manage and analyze results of all marketing

programs and recommend changes to approach based on performance. Promote a customer/client

centered culture that strives to exceed customer and client needs, requirements and expectations. Coordinate all communications activity for accounts. Forecast and administer budgets to maximize

ROI. Take creative and analytical approach when developing marketing campaigns, set measurable

goals, and develop the means to gather performance data.

Key accomplishments:

Collaborate with Offer Development departments to implement new and modified Resident

Dining programs and other initiatives

Voluntary Meal Plans (VMP) Sales Champion in 2013

As a permanent member of Education Market Strategic Business Plan Committee provided

critical input in designing new market-wide reporting tool for 2013-2014, 2014-2015 fiscal

years

Collaborated with regional retention and business development groups, participated in the

account rebid/retention process & new business (SUNY New Paltz, WCSU, UAlbany)

Worked to obtain and promoted MSC (Marine Stewardship Certification) at Marist College

Designed custom programs and events to maximize revenues, tailored to the client’s needs

Advocated for and promoted Sodexo “The Better Tomorrow” initiative, a sustainability and

social responsibility plan. Led the successful partnership between Sodexo SUNY New Paltz

and Royal Carting that resulted in 75.2 tons of composed waste

Selected and hired an exceptional staff of Unit Marketing Coordinators, Student Promotional

Coordinators and Student Sustainability Coordinators. Provided challenging goals and

succession planning as well as professional and career planning

Positively impacted customer satisfaction scores by successfully launching and

administrating social media vehicles (Facebook, Twitter, Instagram, Pinterest, Tumblr)

Marketing Director, Poughkeepsie Galleria, Pyramid Management Group, Poughkeepsie, NY

12/2006– 10/2011

Led a dynamic team of 31 employees maximizing retail sales at 1.2M sq. ft. super regional

shopping center. Administered marketing budgets. Organized and implemented year-round

promotional and fundraising events which resulted in significant sales increase. Established and

maintained close working relations with local media and local community. Initiated, established

and maintained open communication lines with current and prospective mall merchants (local and

national tenants). Took proactive approach in locating alternative income sources for the

company. Developed and updated a wide variety of marketing promotional materials. Launched

and maintained websites and social media pages encouraging customer feedback and maximizing

brand exposure.

Marketing Director, Hudson Valley Mall, Pyramid Management Group, Kingston, NY

2/2006 – 12/2006

Responsible for developing marketing plan and driving sales of 700,000 sq. ft. regional shopping

center. Developed and implemented marketing strategies and launched marketing vehicles aimed

to drive sales. Established and grew community relations beyond town and county boundaries.

Received departmental awards for The Best-Performing Customer Service Department (3rd out

of 17). Secured sponsorships and located auxiliary income for the marketing programs.

Specialty Leasing Representative- Storage, Pyramid Management Group, Poughkeepsie, NY

8/2005-2/2006

Met and exceeded annual sales goals ($100,000). Provided administrative support for the

Southern Tier district comprised of three shopping centers. Trained and provided support for

newly hired administrated staff.

Financial Manager, Clintondale Aviation Inc. Highland, NY 9/1998 – 7/2003

EDUCATION AND AWARDS

M.B.A. Management, SUNY New Paltz School of Business;

B.S. Business Administration, Moscow State Institute of International Relations;

Ulster Leadership Development Institute, Ulster County Chamber of Commerce, Class of 2007;

Academic Excellence Award, SUNY New Paltz School of Business;

Diploma of the French Chamber of Commerce of Paris, Business French;

Sodexo Diversity and Inclusion Ambassador;

WiNG (Women’s Network Group) Westchester Chapter Chair;

SUNY New Paltz Internship Employer/Supervisor Recognition Award 2013

IMPACT 2015 (Spirit of Mentoring) Sodexo program member

SKILLS

MS Office (Word, Excel, Outlook, Publisher, Photoshop, PowerPoint), WebEx, FMS, SMG

ServeSafe certified, social medial SME, QuickBooks, AS400, Hexagon Banking, VeriSign, UPS

Worldwide Shipping.

LANGUAGES:

Russian, French.

REFERENCES:

Provided upon request