PRESENTER’S NAME HERE

KW COMMERCIAL

OVERVIEW

• Philosophy & Leadership• Mission, Vision, Values

& Beliefs• Benefits• Training• Referral Network• Technology

• Best Practice Tool Kit• Branding• International Marketing Book• Timeline• Criteria & Joining• Membership Dues

PHILOSOPHY & LEADERSHIP

At KW Commercial, we believe that you are only as good as the people you are in business with. That’s why we make it a priority to be in business with the best.

The Keller Williams philosophy of success through people and of seeking out win-win partnerships has fueled our company’s growth to the fourth-largest real estate company in North America.

MISSION, VISION, VALUES & BELIEFS

Our Mission:To build careers worth having, businesses worth owning, and lives worth living.

Our Vision:To be the commercial company of choice for a new generation of real estate agents and owners.

Our Values:God, Family, then Business

BENEFITS FOR AGENTS

• Unprecedented Compensation Model for Agents– Agent-centric company– Industry-leading cap commission structure

• Self-funded Membership– Huge discounts from service providers (REIS, CCIM, REA etc.)– Extensive referral network through residential/commercial agents

• Industry-Leading Training– Partnership with CCIM– Complete KW Commercial curriculum through

Launch, Growth, and Achievement phases– KW Commercial driven localized training

– International webinars– Regional Commercial Faculty

BENEFITS FOR AGENTS

• World-Class Marketing– Distinct KW Commercial branding & marketing materials

exclusive for members– KW Commercial Presentation Book– KWCommercial.com & individual agent sites (both with integrated listing search)

• Comprehensive Commercial Tool Kit– PowerPoint presentations– Contracts & documents (LOIs, RFPs, etc.)– KW Commercial Member Intranet

KW COMMERCIAL TRAINING

Online Interactive and Self-Study Courses

REFERRAL NETWORK

• Point of contact within your market center for referrals from all levels of Keller Williams Realty

• Bio and Website displayed on new public International Website, www.kwcommercial.com

• Opportunity to build a referral network among Keller Williams residential agents

• Referral network of KW Commercial agents across North America

TECHNOLOGY

• Public KW Commercial Websites, www.kwcommercial.com, and individual agent sites (both with integrated listing search)

• Members intranet containing best practice materials and marketing resources

• Members intranet of online commercial training classes

TECHNOLOGY

BEST PRACTICE TOOL KIT

• Access to LOIs, RFPs, Commission and Engagement Agreements, Building Surveys, Financial Models, etc.

• Policy and Guideline manuals on implementing KW Commercial within your market center

• Referral and prospect qualifying presentations for residential agents

BRANDING

• KW Commercial brand will be differentiated from Keller Williams residential

• Distinctive commercial logos to be utilized on all branding materials

• KW Commercial logos may by used in conjunction with individual branding and logos

BRANDING

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ENVELOPE

LETTERHEAD

INTERNATIONAL MARKETING BOOK

TIMELINE

Phase I – BETA KW Commercial Roll-Out, Mega Camp 2008

1. National Vendor Agreements with KWLS Download Capabilities2. Commercial Training Infrastructure Complete with (4) levels of

Commercial training outlined3. KW Commercial Best Practice Infrastructure Complete with (4)

Base Documents4. KW Commercial Presentation Book Complete5. KW Commercial “Beta-Functional” Website Complete6. KW Commercial Policy & Implementation

Manual Complete

TIMELINE

Phase II – Full KW Commercial Roll-Out, Family Reunion 2009

1. Expanded National Vendor Relationships2. Full Launch, Growth, and Development (100-Level, 200-Level,

and 300-Level) Training Classes Completed3. Expand KW Commercial Best Practice Library to include over

50+ documents4. Expansion of KW Commercial Marketing materials to include

marketing templates, prospecting letters, presentation powerpoints, etc.

5. Fully-functional KW Commercial Internet site and member Intranet.

TIMELINE

Phase III – Post Family Reunion 2010

1. KW Commercial Agent growth to all Market Centers2. KW Commercial Agents referring International account business to

other Market Centers3. Development of International Specialty Practice groups4. Development of Specialty Commercial training classes5. Enhanced KW Commercial Technology with more features and

updated functionality6. Expansion of KW Commercial Best Practice

document library7. Expansion of KW Commercial Marketing library8. KW Commercial Master Faculty training in the field

RECOMMENDED MEMBERSHIP CRITERIA & JOINING

•Criteria– Accreditations– Training– Commercial Experience– Commercial Production

•Joining– Application completed

• Market Center• Agent

– Approved by RD or OP

RECOMMENDED MEMBERSHIP CRITERIA & JOINING

Two-tiered Structure• Associate Level

A residential or commercial agent with limited experience in commercial transactions working toward achieving senior level status.

• Director Level

A full-time commercial professional in terms of both transactions and production volume.

MEMBERSHIP DUES

• Associate Level: $900/year

• Director Level: $1,500/year

• Agents joining KW Commercial may add members of their team or group at a 50 percent discount on each additional membership at either the Associate or Director level

• Renewal date for all members signing up in 2008 will be January 1, 2010

JOIN US

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