KushnerPortfolioSummer13Pur4700Full.pdf

8/14/2019 KushnerPortfolioSummer13Pur4700Full.pdf

1/29

Danielle Kushner

Summer 2013

GolinHarris, New York

Public Relations Portfolio

[email protected]


2/29

!"#$%&&%'()*#%+

,-+.)"/0&%)$#1&(2%2$#0-+34-&$-5

!+"43%236%%3)4-+7--28(/-+96$33%+$#:+"#2;-$1%"#20%+)-#"&$3-#3%#34-+7--28(/-+="1%:--.0"?%$#:+"#2;-$1% >"03(+%2)1+%%#?+":)-41-#)(/%+%#?"?%/%#3-#="1%:--.0"?% @))$)3%2$#4$#"&%2$3)0+$-+3-&"(#1*-4A*"+%3*%B-;%1"/0"$?#="1%:--.9": @))$)3%2$#/%2$"%;%#3)$#C-)3-#6$3*4-+/%+D%2A-E0$31*%+F%2+-G"+3$#%H"#2

4-+/%+G%3)I-*#=+"#1-

>+%"3%2%E1%&-47--28(/-+1-/0%3$3-+) G-#$3-+%27--28(/-+1-/0%3$3-+) @))$)3%2$#/%2$"3+"1.$#?4-+7--28(/-+J)*"+%3*%&-;%%#?"?%/%#3

F+-0+$%3"+


3/29

!"#$%&&'(")&*+,--./ 0*12./314-5&&6

!"#$

%&'(')$*+'(,

7)18-9:&;4-##1*

?.1."/9@&.-/

-./0

-.// 1'2*",3)#4$2$56&3*",782'#4$&9:"))39;'J"#3'2":K"23::"L9$+&$";!",I7

+:"))39'&D''*EF;'&M'&"=&$"#

)F;;$&9';N'7

L;"=$'MD''*EF;'&

#&$"#M$"#F&32=D''*EF;'&A54'*','F)4"&$#4$BC

53#4I>P4"&$#4$:'P4"&$#4$:'?')#'2BC

-./-

-./X

-.CY E'5;"2,94'9':"#$943()*','F#432@"&$'2#43)+4'9':"#$

+43(+''@3$P"2*5394I1'&$#4"2$2'F=4#')4"&$#4$BC

>P4"&$#4$:'


4/29

!"#$%&'())'*+,)"-./)0%&0%12345

())'*+,)"-#/&6))78)0%&0%

4 9%#:;)&1%?&"&=


5/29


6/29
https://www.facebook.com/goodhumorhttps://www.facebook.com/goodhumorhttps://www.facebook.com/goodhumorhttps://www.facebook.com/pages/create/?ref_id=511116258948773https://www.facebook.com/pages/create/?ref_id=511116258948773https://tabs.buddymedia.com/slideshow/suppress/51b8ed0fe39a8/51bb68619fa94/?page=3https://tabs.buddymedia.com/slideshow/suppress/51b8ed0fe39a8/51bb68fd5b5da/?page=2https://tabs.buddymedia.com/slideshow/suppress/51b8ed0fe39a8/51bb68ad83caa/?page=1http://bddy.me/12v6EvDhttps://tabs.buddymedia.com/slideshow/retweet/51b8ed0fe39a8/51bb68ad83caahttps://tabs.buddymedia.com/slideshow/share/51b8ed0fe39a8/51bb68ad83caahttp://bddy.me/19TplSOhttp://bddy.me/19TplSGhttp://bddy.me/19Tpohfhttp://bddy.me/19TplSGhttp://bddy.me/19Tpohfhttp://bddy.me/120qIdwhttp://bddy.me/120qIdwhttp://bddy.me/11OIrkYhttp://bddy.me/14bsZ48http://bddy.me/14bsXsUhttp://bddy.me/14bsXsU


7/29


8/29

!"#$%&&%'()*#%+

,-+.)"/0&%)$#1&(2%2$#0-+34-&$-5

6))$)3%27$3*/%2$"2"8)1*%2(&%4-+9%7:-+./%2$"%;%#37$3*"&%?3*%*-)34-+3*%'&-#2$.%@A%&%B+$38A*"&&%#C%

A+%"3%2B"1.C+-(#2%+)4-+%"1*-(3&%3D$#3%+;$%7%+-43*%/%2$"2"8

!"#$%&&%'()*()+&,-#.'%/0$%/1"#+&(#)12&%)-(0#34E#FGGH?I#$&%;%+"1J($+%23*%E)"&8'&-#2$.%A-/0"#8"#23*%'&-#2$.%

@

B+"#2B%1"/%0"+3-4K--2>(/-+L+%8%+)MNO*$)"1J($)$3$-#0(3

6/%+$1"#)-4

%;%+8

"C%

7$3*$#

+%"1*

-4

3*%

/-)3

1-/0+%*%#)$;%

&$#%

-41*$&&83+%"3)$#2%))%+3*$)3-+8NI#$&%;%+P)1-+0-+"3%;$)$-#$)*%&0$#C

0%-0&%3-&--.C--2?4%%&C--2"#2C%3/-+%-(3-4&$4%"#2)*-7)

*-71&%"+&83*%B()$#%))(#2%+)3"#2)QF)31%#3(+81-#)(/%+)"#2

3*%$+&$;%)N


9/29

Joel McHale Phone InterviewMonday, July 15, 2013

9:45 AM ETReporter Briefing Sheet

EDIA OUTLET

BCNews.com

EPORTER DETAILS

ontact Name: Michael Rothmanontact Phone: 212.470.8824ontact E-mail: [email protected]

UTLET BACKGROUND

BCNews.com is the interactive online service for ABC News. The site provides the latest inomestic and international news via the Internet. Utilizing multimedia resources to report stories ofe day, the site capitalizes on the knowledge and expertise of ABC News correspondents around theorld. It is able to present news differently from traditional media by utilizing multimedia resources toport the stories of the day.

utlets Twitter handle is @abc

EPORTER BACKGROUND

othman covers entertainment including events, red carpets and premieres as Staff Reporter atBCNews.com. He can be contacted via email. The best time to reach him is any day from 9am topm.

othmans personal Twitter handle is @TheRealRothman

ecent Coverage: http://abcnews.go.com/blogs/entertainment/2013/07/tracy-morgan-and-fiancee-megan-

wollover-welcome-a-girl/

###

Klondike Celebrity ChallengeJoel McHale Media Day

July 15, 2013 - NYC

Monday, July 15, 2013Time Outlet Contact Address Note

8:30 AM ET TRAVEL TO GOOD DAY NEW YORK (30 min.)Town Car Confirmation #

9:00 AM ET Good Day New York(Proprietary)

205 East 67 Street(between 2

ndand 3

rd

aves)

9:45 AM ET ABCNews.com -- (on the way to AP TV) Phon

10:00 AM ET OK Magazine -- (on the way to AP TV) Phon

10:15 AM ET Associated Press --450 West 33

rdstreet (@

10th

Ave) / 14th

floorTV and Print

11:20 AM ET Maxim.com --DOUBLE TREE:1568 Broadway

(btwn 46th St & 47th St)

In-person i

11:40 AM ET US Weekly --

DOUBLE TREE

In-person i

12:00 PM ET ExtraTV.com--

DOUBLE TREE

Webc

12:30 PM ETFox411.com

(FoxNews.com)--

6th Avenue and 48thstreet

In-person i

1:30 PM ET Details.com -- PHONER at 6th Avenueand 48th street

Phon


10/29

!"#$%&&%'()*#%+

,-+.)"/0&%)$#1&(2%2$#0-+34-&$-5

6%)%"+1*%27&-8)9$3*/"31*$#87+"#20%+)-#"&$3: ;+"1.%20"+3#%+0-)3)4+-/?@--2")>-&2/%2$""#2A$2%-&"(#1*4-+3*%

+%&%")%-4?@BC!DE

!+"43%21-#3%#34-+)-1$"&0+%)%#1%$#7+"#20%+)-#"&$3: =))$)3%2$#?@--2")>-&2&"(#1*4-+1&$%#3

!"#$%&&%'()*()+&,-#.'%/0$%/1"#+&(#)123*),456C"(#1*%2$#MNONP


11/29


12/29


13/29


14/29

!"#$%!&'()*+,-.,/+0122032425627,/*80!"#$$"#%&'59:32''5*;'


15/29

!"#$%&&%'()*#%+

,-+.)"/0&%)$#1&(2%2$#0-+34-&$-5

6+%"3%2%71%&-41-/0%3$#8).$#"#2/-$)3(+$9$#80+-2(13) :-#$3-+%2;")%&$#%1-/0%3$3-+)


16/29

"#$%&'(%)!"#$%&'$((& )*++")%",*+$,-.%/+&&+0'(1#2%,.%(345%2$+/$.#2%$6&'7%$6

8+44%(,$#(92%#8./+2,.%:1%+,#21%,%9

!"#$%&'$((& )*++")%",;+$,$%#8.?@@A6@BC

D'7%$?

@6CE!F+44%(,$?::

G.#2%$?:E

F.'8#1+

>%#8.?@BE6:HA

D'7%$?@6@CA

F+44%(,$?@I

G.#2%$?BE

>#&%'1.

>%#8.?@C@6BIA

D'7%$?!6I!I

F+44%(,$?:!

G.#2%$?B@

*+$','J%8+44%(,$


17/29

!"#$%&'

!""#$%&&'''()*+,-../(+.0&1*$,234

,

!""#$%&&"'3"",5(+.0&1*$,234,-5*46

!""#$%&&"'3"",5(+.0&7*$,234,89 !""#$%&"",5,$"(+.0&1*$,234,:/&

)*+),- !""#$% '''()*+,-../(+.0 $,*5+!

&5,$:2"$(#!#;343"="*$


18/29

!"#$%&&%'()*#%+

,-+.)"/0&%)$#1&(2%2$#0-+34-&$-5

6+%"3%2"#"(2$31-/0"+$#73*%0+%))+%&%")%4+-/-(+"7%#18"#23*%3-0"+3$1&%)+%&%")%2"43%+4+-/9"+$-()-(3&%3)

6-/0$&%2&$)3)-4$#4-+/"3$-#$#1&(2%2$#-(++%&%")%3*"3:")$#1&(2%2$#-3*%+-(3&%3);"#2"&)-:*"3"22$3$-#"&$#4-+/"3$-#:")"22%2


19/29


20/29

!"#$%&&%'()*#%+

,-+.)"/0&%)$#1&(2%2$#0-+34-&$-5

6+7"#$8%239$33%+*"#2&%)+%&%:"#33-'"$)%+;%+/"#%#3%4-+';?)*%"&3*@0%+)-#"&$3@

!"#$%&&%'()*()+&,-#.'%/0$%/1"#+&(#)123(.#/4#/53)#)1#67A#B-+/-+%3*"#CD@%"+)>'"$)%+;%+/"#%#3%


21/29


22/29

!"#$%&&%'()*#%+

,-+.)"/0&%)$#1&(2%2$#0-+34-&$-5

!+"43%236%%3)+%&"3%23-7%8$##$#8"*%"&3*9-(+#%:;>*"#8%?-(+@1"&%$)"#(#7+"#2%21"/0"$8#

3-

0+-/-3%

/-3$="3$-#

3-6"+2

"*%"&3*:

6%$8*3

&-))

9-(+#%:;


23/29

!"#$%&'()*+!#,&-.&&-++#/0,&+

!"#$ /123456178/3190:3;/5>575=@141:436541:436456174B1$14E5@393H:143H7H3E41:43645617F!"'! "1N375=?16375=:45659E>4J5:4B3C332F'5=>B5=96166458A34>41:4365G,3>>C5:6>M?5:31@4E541:436$"* "1;;7a345>;5E975=:>39JM;=:@B1>31345J:=M75=CE99H3?5:3?54EN1436458A34>41:436O

$"$ '5=:C3EAB4@1415D 8A34>41:436$"#( &N3:@:31431B3194B7?319E;E:36J:5?1?1A1RE5?15=44B3:345

8A34>41:436O+B5C=>D

$"## *3>;3@475=:H567MH3@1=>3E4E>4B356575=65O 8A34>41:436$"#* .B14I>75=:A545C5:25=4>5


24/29

!"#$%&&%'()*#%+

,-+.)"/0&%)$#1&(2%2$#0-+34-&$-5

6))$)3%27$3*89%1*"33*%:-&$2";


25/29

!"#"$%&'(")*%+,-./-#*)%01*+'12*)"3456

!"#"$%&'()'#"'* %++,',(&%#7"-8#"9&9:8%&-# ;?-&&"@''-?"##

)%*#0B@-.>7%''0-&C*AD'>?2,$01*,#

C'0#"

!9E!F

&-'*&'",":'")*&I%I0.-&*'-,:

="%2'0J"K:JL? ;!9E!F

?-&:2.",!"8-,':

M=NOP(

ED"P%:D*-&"''" KKKB'D"+%:D*-&"''"B@-.>'D"+%:D*-&"''"QA.%*#B@-.

?"&',*@?R?

JL


26/29

!"#$%&&%'()*#%+

,-+.)"/0&%)$#1&(2%2$#0-+34-&$-5

6%)%"+1*-#7"1%8--.9&-8"&0"9%):9-$#9;4%"3(+% 6%)%"+1*-#7"1%8--.*")*3"9) 6%)%"+1*-#?#)3"9+"/@$2%- 6%&%")%-#&%"+#$#9A)4+-/3".$#9"3-(+-4B")*"8&%*%"2C("+3%+)

!"#$%&&%'()*()+&,-#.()/#0)1&'%02$%03%&()4100(.5D+$/"+>$#3%+#"&E-+.$#1&(2%)+%0-+3)-#1-/0"#>#%E)"#22$9$3"&+%)%"+1*

-#(01-/$#93+%#2)3*"3$/0"133*%D(8&$16%&"3$-#)$#2()3+>F


27/29


28/29


29/29

GOLINHARRIS NEW YORKS TRIP TO MASHABLE HQVisiting the leading source for news, information & resources for the Connected Generation

NEW YORK, NY July 26, 2013 the New York connector community, summer interns and other lucky GHersreceived a tour of Mashable headquarters. Mashable is a website, blog, news source and more for informationand resources for the Connected Generation. We were greeted by Chelsea Stark, who is the first and onlyGames Reporter at Mashable. We learned that Stark was a Mashable intern only two years ago, and waspromoted to Games Reporter last February. Stark basically created the position as there was a need for insightsin to the video gaming world for the connected generation, and she had always had a passion for such. Shecaught our PR attention when she brought up how she is always getting pitched for game consoles, newreleases and sometimes just random dudes trying to make their own video games.

When we asked Chelsea her thoughts regarding pitching, (basically, what is really annoying), she told us that usPR people should keep our pitches simple. Also, we should put some thought in to it do our research, and

show that we have a true meaning for reaching out to that specific reporter. She says that if you do yourresearch you can tell how to be one step ahead of the media outlet. For example, Mashable has a thing forusing large images to grab attention. An ideal pitch to Mashable would include a large image so the reporterdoes not have to ask for one if the pitch is picked up! We were also persuaded to use bullet points. Basically,the ideal format goes Bullet point, bullet point, bullet point, and image.

An interesting point to note about Mashable is that a large majority of the staff are in their 20s, so that is anotherthing to keep in mind if you are ever to pitch to them. Do your research on the environment of a media outlet,and pitch accordingly. Stark included that she would not mind being pitched to on social media, as it hashappened before. But, she said there is a fine line between pitching and stalking. She told us stories on how shehas gotten over six emails from the same individual,followed by multiple irrelevant tweets that are solelyto gain attention.

Mashable is a rapidly growing platform, which makessense because they cater to a rapidly changinggeneration. We learned that branded content seriesnow accounts for about 30-35% of all of Mashablescontent. Examples of recent branded content seriesthey have done with are Volvo and Adobe. Also, theyare growing rapidly and have a focus on globalexpansion. For instance, they just added theirsecond US & World reporter. Luckily, on our tour wegot to see one of their new platforms in action. Wewere introduced to Matt Silverman, Mashables editorial director. Silverman explained how they are expandingon YouTube, which has become a subscription-based culture.

Mashable has formatted to YouTube with their goal of becoming a YouTube Network. Viewers these days willnot subscribe to a channel, but they will subscribe to a specific series or personality. Beyond that, you can sellads through YouTube and become a network for multiple shows. On our tour, we saw the set up for an episodeof their video series, 5 Facts We Learned from the Internet. We were educated on how certain dinosaurs wereso far apart in Paleolithic ages that they never would have met until on the set of Jurassic park in the 80s.

Overall, every one we met at Mashable had an incredible niche for understanding technology, trends andbeyond. Staff members at Mashable can chat to each other with their internal Campfire Business Chat, forwhen buzz begins to circulate on what is yet to come. We now know that if we stay connected with Mashablewe will not miss a thing!

KushnerPortfolioSummer13Pur4700Full.pdf

Documents

Transcript of KushnerPortfolioSummer13Pur4700Full.pdf