Kunwer Sachdev

8/22/2019 Kunwer Sachdev

1/10

ENTERPRENEUR OF YOUR CHOICEKUNWER SACHDEV

..an entrepreneur born to be succeed

3/29/2010

Su-kam inverters and batteriesBY: ASHISH SAWANT


2/10

Kunwer Sachdev

An entrepreneur born to succeedHow do you take Rs 10,000 and convert it into a Rs 200 crore (Rs 2 billion) company that is all

Well you need to be taken hostage by your client, be locked in a room for a few hours and also promise to give up your bikein exchange for a job half done - at least that is what Kunwer Sachdev, CEO of Su-Kam, a Rs 200 crore Delhi-based companyengaged in the business of power inverters UPS and batteries says as he recalls the time when he began his entrepreneurial

venture in the early '90s. set to complete a major US acquisition in a year?

Defining moment that prove to be turning point in his careerKunwer Sachdev started out as a cable TV operator and recalls an incident that took place in his initial years, whichincidentally was a turning point in his career.

During the early years of struggle he was into the cable TV business and did not have any domain knowledge. He took upany and all types of projects from people. There was one such project that he could not complete on time. It was for a hoteland seeing that he could not deliver, the owner locked me in a room. He stayed put in the room for two hours until owneropened the door and asked for his advance money back. But since Sachdev had spent that in buying the equipment, he toldhim to keep his bike instead should he fail to deliver. Eventually he did complete the job and owner was happy. Now he is a

very dear friend of Sachdev.

People say entrepreneurs are not taught, they are born and perhaps Kunwer Sachdev is one person who perfectly fits thistheory. Additionally, as any entrepreneur would testify, failure is not only an important ingredient but also a very importantaspect in any successful venture.

how he startedSu-Kam was not always at the top of the Power Electronics industry. Mr. Sachdev began his business career in 1992 with asmall-scale unit for the production and marketing of Cable TV accessories .How he arrived at this idea.It was the advent of Cable TV in India, and he realized the potential of providing this industry with top-of-the-line products

such as dish antenna, modulators, satellite receivers and amplifiers. Soon, Su-Kam had exclusive distributorship rights inIndia for products of Echo Star, USA. Several important projects followed and in no time at all, Mr. Sachdev had steered Su-Kam into becoming a top brand in its category.Challenges he facedEver on the quest for newer challenges, Mr. Sachdev entered the field of Inverter manufacture in1997. It was a time when

local inverter manufacturers had started to mushroom in every nook and corner of the streets. Once again, Mr. Sachdevtook the lead and set the standards for others to follow. Not only did he transform Su-Kam into Indias No. 1 InverterCompany, he also challenged the entire industry into becoming an organized, hi-tech sector. He did this by making his entry

into this hitherto unorganized sector in a systematic and organized manner and set about to perfect his products in every

way possible. He was the very first to introduce technologies such as Mosfet, Micro controller based, and DSP Sine Wave

into his inverters. He also laid great stress on power saving and other convenient features to make his products more


3/10

relevant and cost-effective for consumers than ever before. As a result, todays Inverters are an exceptional transformation

from the earlier local products available to consumers.

Brief overviewWhen Kunwer sachdev started making invertors in 1997, they experimented with new technologies. They didn't have anyidea what they were doing and they kept borrowing components from different products. Money doesn't matter in anyentrepreneurship, he started with only Rs 10,000. There were a lot of negatives in the beginning. Like going to a bank for a

loan of Rs 5,000, and they took so much time that he said forget it. From that day he didn't go to banks, and have raisedfunds in his own way.Mr. Kunwer Sachdev , MD is a young and dynamic professional and the main force behind the companys phenomenal

growth. Within a short span of just a few years from the time he set up Su-Kam, he has catapulted it to the top league of

companies in its class. With Innovation as his mantra, he has introduced a wide range of the finest Power Electronics

products, using the worlds most advanced technologies.

Indias No. 1 Inverter and Sine I, Indias first and only DSP Sine Wave Inverter are two fine examples of his innovativeapproach.

Mr. Sachdev is a graduate in Mathematical Statistics (Hons) and an L.L.B, from Delhi University. Although, academically he

is not from a technical background, he keeps abreast of the worlds latest technologies. His passion for everything technicalhas given him a thorough knowledge of the scientific aspects of the business. Learning on the job, he makes certain that he

acquaints himself with the minutest of technical details and mechanism of his products. As head of Su-Kams professional

electronic unit, he is constantly conceptualizing and testing the production of innovative products, which can revolutionize

peoples lives.

Investment:Reliance India Power Fund, a joint venture sponsored by R-ADAG (Reliance Anil Dhirubhai Ambani group) and Temasak

Holdings, headquartered in Singapore has invested INR 45 crores in Su-Kam. The trust reposed in Su-Kam by two of the

most powerful business groups in the world is indicative of its standing and potential.

From Modest Beginnings to Great Heights

Awards and nominations:Mr. Sachdevs achievements, Ernst & Young nominated him for their Ernst & Young Entrepreneur of the Year Award 2003 and 2005. This is the worlds most prestigious business award for entrepreneurs.


4/10

CREDENTIALS Mr. Kunwer Sachdev

S. No. Particulars1. Bharat Shiromani Award 2006 & 20092. Co-Chairmanship Electronics & Computer Software Export Promotion Council Haryana State year2005 20063. Co-Chairmanship Electronics & Computer Software Export Promotion Council Haryana State year2007 20084. Co-Chairmanship Electronics & Computer Software Export Promotion Council Haryana State year2009 20105. Ernst & Young Nomination for Entrepreneur of the year 20036. Ernst & Young Nomination for Entrepreneur of the year 20057. Distinguished Alumni Award 2007 Hindu College Old Students Association.8. Indira Super Achievers Award 2008, Instituted by Indira Group of Institutes.

Su-kam. Current situation..Su-Kam the leading Power Back-up Solution provider in India, with its consistent focus on technological innovation, hasattained heights unheard of, in the largely unorganized industry. Having a clear technological edge, creating new

benchmarks and upgrading standards for the industry, comes naturally to Su-Kam.

Today, Su-Kam is the established leader in product innovation, design sensibility and sales distribution network.

An ISO 9001 and ISO 14001 certified company, Su-Kam - is the only power Back-up Solution provider in India, with a state-

of-the-art in-house R & D facility, recognized by Government of India. Su-Kam has several state-of-the-art production

facilities, systematically planned and built to modern construction standards. The plants are equipped with sophisticated

assembly lines and are backed by completely integrated in-house component manufacturing facilities and R&D Centers .Building Su-Kam into a Complete Power Solutions Company.Today, Su-Kam has transformed itself into a Complete Solutions Provider in the Power Electronics. Kunwer Sachdevs focuson new technology has become the motto of his Company. He does not believe in traditional methods of work and

constantly seeks innovative techniques of functioning. This is the predominant reason behind Su-Kams relentless effort to

introduce newer, more technologically advanced products into the market. It is also the motivating force behind Su-Kams

constant effort to upgrade and redesign its existing product lines.

Su-Kams product range includes 150+ products. The entire range comprises Inverters (Home & Industrial), UPS (Online,Off-line &Line Interactive), Home UPS, Batteries (SMF & Lead Acid), Solar products (Inverters, Chargers, ChargeControllers), Power Conditioning Units, Power Protection Units)

Su-Kam today provides an array of solar products and high capacity inverters (Standard and customized) for Industrialusage.Responsibilities towards associates..Being a firm believer in the importance of honoring pre-set goals within their time frames, Mr. Sachdev motivates his team

to achieve levels of performance, which at first may seem unachievable. And his philosophy about the importance ofteamwork has transformed the Company into a family of competent, result oriented professionals . He enjoys challenge thatcompetition brings. It is his personal opinion that unless one is put in a race, one will never learn to run.


5/10

5 PS of marketing..PRODUCT:Su-Kam is a leader in the power back-up industry in India which has created new benchmarks for the industry andupgraded standards for the entire sector. It is the only power back-up company in the country whose R & D is recognized

by the Government of India. Through its consistent focus on technological innovation, thisISO 9001andISO 14001certifiedcompany is today accepted as the market leader with a range of top-of- the-line products based on quality, reliability andsafety.

Their product portfolio includes Inverters, Online UPS Systems, Line Interactive UPS Systems, Batteries (Lead Acid andVRLA) and Solar Products. Our wide channel partner network, the largest for a company in the industry in India,ensures complete and efficient service to our customers.

Our products areCE&ULcertified.

PLACESu-Kam has established several state-of-the-art production facilities, at:

Gurgaon near New Delhi (INDIA), and at Katha & Baddi in HimachalPradesh(INDIA) all these manufacturing facilities are located strategically to serve different markets.Each facility is systematically planned and built to modern construction standards. The plants are equipped with

sophisticated assembly lines and are backed by completely integrated in-house component manufacturing facilities and R&D

Centers.
http://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.htmlhttp://www.su-kam.com/index.html


6/10

Su-Kam is constantly establishing new facilities to cater to emerging markets.

Su-Kam Corporate Office at Gurgaon, India with facilities at par with the world standards.

Battery manufacturing facility at Himachal Pradesh, India will be at par with the preeminent in the world.

R & d centre battery plant transformation unit

PRICE:They target the customers from low pricing to premium pricing.

Their products range varies from ,600VA to 40 KVA, that is targeting small price for domestic range upto high price in

industrial use.

Eg.Su-kam Inverter Price List India Su-kam 600VA Inverter Price Rs.4,200 Su-kam 800VA Inverter Price Rs.4,750 Su-kam 1KVA Inverter Price Rs.5,500 Su-Kam 10KVA Home DSPSW Inverter 180VPrice Rs.72,600

SU-KAMHigh Capacity Inverter1-Phase In 1-Phase Out

7.5KVA 1-Phase In 1-Phase Out Su-Kam Inverter 120V-Rs.58,900 10KVA 1-Phase In 1-Phase Out Su-Kam Inverter 120V-Rs.75,700

SU-KAM High Capacity Inverter 3-Phase In 3-Phase Out 25KVA 3-Phase In 3-Phase Out Su-Kam Inverter 360V-Rs.2,22,500 30KVA 3-Phase In 3-Phase Out Su-Kam Inverter 360V-Rs.2,45,900 40KVA 3-Phase In 3-Phase Out Su-Kam Inverter 360V-Rs.3,33,300

Promotion:
http://www.su-kam.com/locations.htmlhttp://www.su-kam.com/locations.htmlhttp://www.su-kam.com/transformer-unit.htmlhttp://www.su-kam.com/manufacturing.htmlhttp://www.su-kam.com/rnd.htmlhttp://www.su-kam.com/transformer-unit.htmlhttp://www.su-kam.com/manufacturing.htmlhttp://www.su-kam.com/rnd.htmlhttp://www.su-kam.com/transformer-unit.htmlhttp://www.su-kam.com/manufacturing.htmlhttp://www.su-kam.com/rnd.htmlhttp://www.su-kam.com/locations.html


7/10

Press Releases Media CoverageAdvertising Campaign

Electronic Media

Innovative Media
http://www.su-kam.com/press_releases.htmlhttp://www.su-kam.com/advertising_campaign.htmlhttp://www.su-kam.com/advertising_campaign.htmlhttp://www.su-kam.com/advertising_campaign.htmlhttp://www.su-kam.com/electronic_media.htmlhttp://www.su-kam.com/innovative_media.htmlhttp://www.su-kam.com/innovative_media.htmlhttp://www.su-kam.com/electronic_media.htmlhttp://www.su-kam.com/advertising_campaign.htmlhttp://www.su-kam.com/press_releases.htmlhttp://www.su-kam.com/press_releases.html


8/10

how they differentiated their product and positioned in the market ? Su-Kam is perhaps only Indian company in the industry whose R&D is recognized by the Government of India thatgives Su-Kam a distinct edge in terms of quality, innovation and new product development. Kunwer sachdev was the very first to introduce technologies such as Mosfet, Micro controller based, and DSP Sine

Wave into his inverters.

He also laid great stress on power saving and other convenient features to make his products more relevant andcost-effective for consumers than ever before.

Very important Strategies adopted:

Kunwer Sachdevs 7 mantras for success:His views were published as a curtain raiser for the 1 st ET Entrepreneur and Innovation conclave. Some of the enlighteningpoints are briefly discussed.

1. Less Money, Minimized Risks- Challenging as it may sound, yet as a novice, avoid involving big money. Use less capital andgain more experience to get you evolving.

2. Take Baby steps, Dont Leap- Learn as a child, walk slowly, fall, learn more and then start to run. Start buildingconfidence in yourself after every rise and fall. Dont be taken aback after a loss incurs, list the things learned from it.
http://blog.su-kam.com/2009/12/16/kunwer-sachdev-7-mantra%e2%80%99s-for-success/http://blog.su-kam.com/2009/12/16/kunwer-sachdev-7-mantra%e2%80%99s-for-success/http://blog.su-kam.com/2009/12/16/kunwer-sachdev-7-mantra%e2%80%99s-for-success/http://blog.su-kam.com/2009/12/16/kunwer-sachdev-7-mantra%e2%80%99s-for-success/


9/10

3. Strategize your Marketing- Primarily; focus on Sales, marketing and servicing for a product. Concentrate on whatcustomers have to say about your product line and services. This can yield you abundant business in future.

4. Assure Quality- Ensure the quality of the product and services before venturing, as it will play a profound effect on thecustomers satisfaction and bring you more business.

5. Become a Role-Model- To motivate your organization continuously, become a role model. If you are stuck somewhere inbetween, ask yourself what my role model would have done under the same situation, The answer will approach right infront of you. Focus on hiring process and become a trainer from time to time. As a solution maker, think Big, act bigger.

6. Transparency stands above all-Check for clarity of your employees role towards organization, if they are confused youcan remedy them regarding their tasks. Also ensure whether you are meeting with the teams expectation or not. Incentives,bonuses and appraisals should be done at regular basis. Keeping them constantly motivated lies in your hands, use it well.

7. Creating Excitement among the masses- Creativity and continuous innovation should be the master stroke whendeveloping new product line. A human touch is needed when dealing with clients, vendors and distributors to ensure properfeedback regarding your products. If you practice these points with precision, youre ready to reap the harvest.

Strong perseverance blended with right moves makes your business flourish.

Way forward:

Su-Kam, the leader in the power back-up industry with products like invertors and online UPS systems, is planning to moveaway from traditional invertors to tailor-made power back-up products for other industries like telecom, internet and media.

With more tailor-made and diversified products, the company aims to touch a turnover of Rs 5,000 crore in four years,from a turnover of Rs 600 crore at present.

According to Kanware Sachdev, CEO of Su-Kam, Traditionally power back-up products would be used in homes which haveto put up with a lot of power cuts regularly. But with the growing economy, power cuts in homes is coming down and maysoon become extinct. We are therefore looking at selling other products to address the power back-up needs of industries

like telecom, internet and media.

The company is looking at venturing into manufacturing products like mobile chargers.It is planning to manufacture power back-up products for telecom towers.It also plans to introduce high-end technology products for telcom service providers.Su-Kam is making fresh investment ofRs 250 crore for setting up a plant in Himachal Pradesh where the company plans tomanufacture 2V cell batteries for telecom companies.Currently, Su-Kam has four manufacturing units in Himachal Pradesh and two in Gurgaon.

With the growing energy needs and rising concerns about the environment, Su-Kam also plans to focus on renewable energywhile developing products.The software allows consumers to monitor all the system parameters such as PV voltage, battery voltage and chargingcurrent over a selectable period of time.

Salesforce.com gives Indias premier power backup solutions provider Su-Kam the power to manage customers moreeffectively in the cloud


10/10

Challenge No single, consistent process in place across all of customer service agents to efficiently handle complex

information-based customer interactions

Requirement to provide contextual information to call centre agents during live customer calls Month end reporting was a painstaking and time consuming process Traditional CRM systems not an option due to huge upfront costs and a need for infrastructure changes

SolutionSu-Kam implemented Salesforce CRM for the Service Heads within its 33 service centres around India to introducea single, company-wide solution for managing and tracking customer data. Salesforce.com partner ListerTechnologies carried out the installation, integrating the companys existing call centre application and Oracle ERPsystem. Salesforce CRM went live in January 2009.

Results Su-Kam users have access to the same real-time data updates in the cloud from any location at any time Task of monthly reporting reduced from a full days work to a matter of minutes

Su-Kam has an in-depth view into the productivity of individual users, to ensure targets are met Customer enquiries captured through the website, by phone and by email automatically routed to the appropriate

agent and tracked through the service centre without ever getting lost in the system or forgotten

Escalation rules ensure that Su-Kam is able to address customer complaints effectively. Salesforce.coms intuitive solutions call for minimal formal training for users Su-Kam employees completed basic

training within two to three days workshop

Kunwer Sachdev

Documents

Transcript of Kunwer Sachdev