KULUTTAJIEN NOUSU - EnergiateollisuusDemos Helsinki is a Nordic think tank focusing on Resource...

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KULUTTAJIEN NOUSU Tuuli Kaskinen, Twitter: @tuulikas

Transcript of KULUTTAJIEN NOUSU - EnergiateollisuusDemos Helsinki is a Nordic think tank focusing on Resource...

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KULUTTAJIEN NOUSU

Tuuli Kaskinen, Twitter: @tuulikas

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1. Tutkimus & kehitys

2. Kuluttajamarkkinat

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AJATTELEEKO TOIMIALA ASIAKKAASTA NÄIN?

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MIKSI TOTUUS EI ENÄÄ OLE TÄMÄ?

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Energiapolitiikka

Kuluttajilla oma halu

Digitalisaatio

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MITEN SE NÄKYY MARKKINOILLA?

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ENTÄ MITÄ KULUTTAJAT SANOVAT?

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KENEN ANTAISIN KONTROLLOIDA LAITTEITA KOTONANI?

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MITEN LIITYY YRITYSSTRATEGIOIHIN?

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Energian tuottajat

Energian kuluttajat

Fiksun energian mahdollistajat

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FIKSUN ENERGIAN MARKKINOILLA ON MONENLAISIA TOIMIJOITA:

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OTA KULUTTAJA HUOMIOON ENERGIAMARKKINOILLA

1. ARVOSTA KULUTTAJILTA TULEVAA TIETOA: Tee siitä alan vahvuus.

2. JOKAISESTA TUOTTAJA: Vaikka hajautettu tuotanto on vielä pieni, sen kasvu on suuri.

3. KULUTUSJOUSTO TULEE: Kalleimman tunnin kulujen leikkaaminen kannattaa. Ota kuluttajat mukaan tekemään se.

4. ENERGIAMARKKINA KASVAA VAIN LAAJENTUMALLA: Hae markkinan tyrehtyneeseen kasvuun vauhtia katsomalla kuluttajien käyttäytymistä laajasti.

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SITTEN VAAN TEKEMÄÄN.

#YHDESSÄ


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