Kulak social media policy - print version

Mic Adam

Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring

• Market research

Agenda

• Overview

• Some words on privacy

• Implementatiion of Social Media

• Your Social Media Policy

• Social Media Monitoring

A few words about privacy

Vanguard Leadership – Januari 2011

• Privacy isn't just about keeping things secret, it's about respecting the context of communication and not pushing peoples' communication out of the context it was intended for. (Marshall Kirkpatrick)

• The ability to control access to personal information.

• Privacy used to be cheap but now it is a precious good that is expensive to keep”- Sam Lessin

Privacy defined


6

Legal framework

7

Overview of legal framework

No specific social media legislation

Impact of general legislation

Labour law

Privacy law

Intellectual property law

Other laws (slander; stalking; etc.)

How do you get started in Social Media without loosing your reputation?

How do you implement sociale media?

AwarenessBuilding

InventorySocial Media

PolicyTraining Monitoring

Goals, Objectives,

strategy

TeamsAmbassadors

Project: define – roll-out

Awareness Building

1.What2.Who3.Benefits4.Dangers

Presentation/Workshop

Goal: Inform ALL employees about the who, what, benefits and dangers

Extended Inventory

Social Media in uw organisatie...

Sociale Media wordt geblokkeerd

Social Media is open

Richtlijnen/policies & Monitoring zijn nodig!


Training

• Social Media• LinkedIn• Facebook• Twitter• Blogging• Customized

Social Media Monitoring

Topics• Policy or Guidelines?

• Why do you need a policy?

• Who makes the policy?

• Perspectives of the policy?

• How do you make a policy?

• What needs to be in the policy?

• How do you implement a policy?

7Areas


What does such a policy look like?

Philosophy

Terms of service

Your Identity

Ownership

Disclaimers

Hardware and Software

Handling conflicts


Philosophy

Terms of service

Your Identity

Ownership

Disclaimers


Handling conflicts

• 40% just press “I accept”!• 15% read first line – 5 seconds• 37% read briefly – 30 seconds• 8% read carefully – 5 minutes



Philosophy

Terms of service

Your Identity

Ownership

Disclaimers


Handling conflicts



How to handle a crisis


There is more...


A minimalistic version(a) Physicians should be cognizant of standards of patient privacy and confidentiality that must be maintained in all

environments, including online, and must refrain from posting identifiable patient information online.

(b) When using the Internet for social networking, physicians should use privacy settings to safeguard personal information and content to the extent possible, but should realize that privacy settings are not absolute and that once on the Internet, content is likely there permanently. Thus, physicians should routinely monitor their own Internet presence to ensure that the personal and professional information on their own sites and, to the extent possible, content posted about them by others, is accurate and appropriate.

(c) If they interact with patients on the Internet, physicians must maintain appropriate boundaries of the patient-physician relationship in accordance with professional ethical guidelines just, as they would in any other context.

(d) To maintain appropriate professional boundaries physicians should consider separating personal and professional content online.

(e) When physicians see content posted by colleagues that appears unprofessional they have a responsibility to bring that content to the attention of the individual, so that he or she can remove it and/or take other appropriate actions. If the behavior significantly violates professional norms and the individual does not take appropriate action to resolve the situation, the physician should report the matter to appropriate authorities.

(f) Physicians must recognize that actions online and content posted may negatively affect their reputations among patients and colleagues, may have consequences for their medical careers (particularly for physicians-in-training and medical students), and can undermine public trust in the medical profession.


IBM Policy


Multiple perspective View


How to distribute your Social Media Policy?

Social Media Training

Social Media Monitoring


In the real world...


What should you be listening for?

• Complaints

• Compliments

• Questions

• Leads and Inquiries

• Opportunity Conversation


Types of social media monitoring

1. Own accounts

2. Business and brand monitoring

3. Market monitoring

4. Personal monitoring

Type of services

5. Free

6. Freemium

7. Payable


Social Media Monitoring Tools

Social media tools you must use

Connect with me!

Vanguard Leadership (c) - May 2010

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micvadam

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Kulak social media policy - print version

Technology

Transcript of Kulak social media policy - print version