KULA CAFÉProject Presentation

Agenda

• Why we’re here• Present environment• What we’re proposing• Cost & Budget• Conclusion • Q&As

Our Team

AshleighFountain

JuliaNavas

ArianaCastiglione

DanielleMatties

AndresMarcano

LisaTerHaar

KesCardoso

BereniceBori

MiraMyllys

DimitarSlaev

JuanRoesel

MichelleDopak

MaxLuttichau

VerenaSturm

Our problem…

Hult’s student lounge

Research Findings

Yes No Maybe0

102030405060

If there was a student cafeteria at Hult, would you rather eat there than off

campus?

Research Findings

Have lunch Have quick snacks

Coffee & Chat

Would not visit the

café

Other0

10

20

30

40

50

What features would you enjoy?

Research Findings

£0-3 £4-7 £8-12 £12+05

101520253035404550

What is your daily lunch budget

Our Solution…

Profitablefor students &

faculty

Minimises Costs

SimpleMaximises Space

The Concept

• ImprovedAmbience

• Good food /Value for Money

• A Place to Chill

+ +

= Hult’s Living Room

Ambience

Ambience

• Colour Scheme• Lighting• Seating• Music• Walls/Art

Ambience

SOFA

TABLES

STOOLS

3-CORNER COUCHFLOOR CUSHIONS/BEAN BAGS

MOVEABLE COUNTER

BAR TABLE

SNACK MACHINE

COKE MACHINE

MICROWAVES PANINI MACHINES NESPRESSO

MACHINES

ENTERTAIN-MENT CENTER

WATER MACHINE

STUDENT ART GALLERY

TRASH AND RECYCLE

LOW JOES

SPEAKERS

BOOKSHELF

Ambience

TABLES WITH SMALL ATTACHED HEATERS

BENCHES

BUTT BOX

SPEAKERS

Food & Beverages

Brambles Foods

• On Offer:– Vegetarian, Vegan,

No Mayo, Healthy,Dairy Free

– Café, Classic andHot Eats Collections

Code Sandwich Filling Bread Type Keys Price BandCafe Collection

30313 Wensleydale Cheese & Rhubarb Chutney Malted Wheat V,NM 1,13 G

30304 Free Range Egg & Cress Malted Wheat V 0,71 B

30305 Free Range Egg Mayonnaise & Bacon White 0,95 F

30306 Traditional Ploughman's Lunch Malted V,NM 0,98 F

30314 Tikka Spiced Chicken Breast with Mint and Cucumber Salsa Malted 0,98 G

30321 Prawn & Free Range Mayonnaise Oatmeal 0,86 F

30327 Flaked Tuna Mayonnaise & Cucumber Soft Grain 0,64 B

30355 Original Caesar Salad with Sliced Chicken Malted Wheat NM 1,14 G

30356 Scottish Smoked Salmon with Cream Cheese Malted Wheat NM 1,14 G

30357 Cranks - Eggstacy Free Range Egg Mayo, Roasted Tomatoes & Cress Malted Wheat V 1,22 H

30358 Cranks - Hey Pesto Leskol Cheddar, Roasted Tomatoes & Chive Pesto Salad Malted Wheat V,NM 1,48 J

30384 Chicken and Lemon Malted Wheat NM Halal 0,98 F

30386 Ham, Mature Cheddar Cheese & Pineapple & Raisin Chutney Soft Grain NM 1,12 E

30390 Cranks - You Must Be Kidding - Goats Cheese with Fresh Dill and Roast Tomatoes Honey and Seed V NM 1,59 K

30391 Cranks Skinny Cheese Ploughman's Malted V NM 1,30 G

30396 Coronation Chicken Malted 0,90 F

30397 Pork with Apple and Cider Chutney & Stuffing - available from September White 1,25 G

Brambles FoodsAvg. £1

Code Sandwich Filling Bread Type Keys Price BandCafe Collection

30313 Wensleydale Cheese & Rhubarb Chutney Malted Wheat V,NM 1,13 G

30304 Free Range Egg & Cress Malted Wheat V 0,71 B

30305 Free Range Egg Mayonnaise & Bacon White 0,95 F

30306 Traditional Ploughman's Lunch Malted V,NM 0,98 F

30314 Tikka Spiced Chicken Breast with Mint and Cucumber Salsa Malted 0,98 G

30321 Prawn & Free Range Mayonnaise Oatmeal 0,86 F

30327 Flaked Tuna Mayonnaise & Cucumber Soft Grain 0,64 B

30355 Original Caesar Salad with Sliced Chicken Malted Wheat NM 1,14 G

30356 Scottish Smoked Salmon with Cream Cheese Malted Wheat NM 1,14 G

30357 Cranks - Eggstacy Free Range Egg Mayo, Roasted Tomatoes & Cress Malted Wheat V 1,22 H

30358 Cranks - Hey Pesto Leskol Cheddar, Roasted Tomatoes & Chive Pesto Salad Malted Wheat V,NM 1,48 J

30384 Chicken and Lemon Malted Wheat NM Halal 0,98 F

30386 Ham, Mature Cheddar Cheese & Pineapple & Raisin Chutney Soft Grain NM 1,12 E

30390 Cranks - You Must Be Kidding - Goats Cheese with Fresh Dill and Roast Tomatoes Honey and Seed V NM 1,59 K

30391 Cranks Skinny Cheese Ploughman's Malted V NM 1,30 G

30396 Coronation Chicken Malted 0,90 F

30397 Pork with Apple and Cider Chutney & Stuffing - available from September White 1,25 G

Brambles FoodsAvg. £1

+ 33% = £1,33

Brambles Foods

MEAL DEAL SANDWICH SALADS SUSHI FRUIT SALADS BAKERY DRINKS FRUITS COFFE SOUPS

PRET A MANGER N/A 1.50 - 4.00 3.00 - 5.00 3.00 - 5.00 2.00 - 3.00 1.50 - 3.00 0.90 - 2.00 0.50 - 1.00 1.30 - 3.00 1.50 - 3.00

TESCO N/A 2.00 - 5.00 1.00 - 2.00 1.00 - 4.00 N/A N/A 0.80 - 2.00 0.50 - 1.00 N/A 1.50 - 3.00

FOOD & WINE N/A 1.50 - 3.00 N/A N/A N/A N/A 0.80 - 2.00 0.50 - 1.00 N/A N/A

PIZZA HUT 6.45 - 8.00 N/A N/A N/A N/A N/A N/A N/A N/A N/A

SUBWAY 1.50 - 3.00 3.00 - 5.00 N/A N/A N/A N/A N/A N/A N/A N/A

STARBUCKS N/A 2.00 - 4.00 N/A N/A N/A 2.00 - 3.00 N/A N/A 2.50 - 4.00 N/A

COSTA N/A 2.50 - 4.00 N/A N/A N/A 1.50 - 3.00 N/A N/A 1.50 - 3.00 N/A

NERO N/A 2.70 - 4.00 3.00 - 4.00 N/A N/A 1.00 - 2.50 N/A N/A 1.50 - 2.50 N/A

STICKLERS N/A 2.00 - 3.00 N/A N/A N/A N/A 0.80 - 2.00 N/A N/A N/A

Lowest £1,50

Nespresso

CS220:•2 Coffees Simultaneously•Cappuccino, Caffe Latte Macchiato

• £1095

Nespresso

Marketing

Marketing

• Actual Situation• Future Position• Product / Service

Marketing

• We need to play safe!• Stage 1• Stage 2

Marketing

It’s time

for …

TEASER ACTUAL

Marketing

It’s time to …

TEASER ACTUAL

Marketing

• Events– Game & Movie nights– Clothes & Books swaps– Open Mic / Karaoke nights– Special Food days

Logistics

Logistics

• Managing The Café• Avoiding Health & Safety Risks • Students• Delivery

Financials

Financial Needs

• Ambience / Furniture• Food Storage• Coffee Machines• Panini Roasters• Salaries• Marketing• Other Utensils

Budget

• Initial Costs• Fixed & Variable Costs• Sales Forecast• Profit & Loss

Conclusion

• Identified the need• Viable proposition• Rigorously researched• Q&As

• Thank you!