1. "Kuch meetha hojaye" by Cadbury's Dairy Milk2. "100% Performance. Everytime" by Servo Futura Engine Oils3. "Make Life Simple" by SBI Card4. "Sparkling Since 1952" by Hazoorilal 5. "India's International Bank" by Bank of Baroda6. "Change is Beautiful" by BIBA7. "Elegance is an Attitude" by LONGINES8. "Find Better" by Monster9. "Your Friend for Life" by Aquaguard10. "In Pursuit of Professional Excellence" by The Institute of Company Secretaries of India

a) Kuch meetha ho jaye by Cadbury’s Dairy Milk

The advertisement was associated with the joy that comes when one eats Cadbury’s chocolates. As per indian culture when we celebrate, we offer sweets and here the company aptly placed sweets with Cardbury Dairy milk. Also, with the tagline the ad shows the special occasion like Diwali or wedding which is another way to celebrate with sweets. The protagonist is the one who has craving for the chocolate and the joy after having it.

The USP of the ad shows the joy of having sweets at special occasion can also be fulfilled by chocolate which comes out clearly in their ad campaigns. The positioning is apt as it clearly shows the option to traditional sweets as well as daily consumable to celebrate the occasion or lift the mood.

b) "100% Performance. Everytime" by Servo Futura Engine Oils

The ad says 100% as its very first which indicates that oil is a 100% premium lubricant which is directly related to performance and every time suggests that will last long with better mileage and protection to engine and thus prolonging the life of it by reducing wear and tear.

The USP comes from the brand Servo which has 40 years of history and developing such product with special features deserves strong tagline which can highlight the product attribute. The positioning of the product is premium and targets Indian riders with a premium choice of oil that would always maximize the performance of their vehicles.

Reference : https://www.iocl.com/aboutus/NewsDetail.aspx?NewsID=20634&tID=8

c) Make Life Simple by SBI

The ad tagline aptly refers to the services provided by India’s largest bank to simplify it’s large customer base by introducing number of services. By adding this tagline, the customers is directly impacted with the fact the process involved and post purchase of the service will make the things easier.

The USP of the tagline is simplifying the lives of the customers as well as stakeholders by providing world class services. As SBI has large number of customers and mainly service employed, the process involved was made simple and the tagline clears states that.

d) Sparkling Since 1952 by Hazoorilal 

The sparkling word itself describes the jeweler which is trusted over half of the century. Hazoorilal is famous for its diamond jewelry and as most expensive jewel the work sparkling is best fit. The craftsmanship involved to shine the gemstones and to maintain the highest quality clearly brings the how the brand is conscious about its product.

The USP lies within the work ‘sparkle’ which comes with intense labor and quality which is captured in tagline. The positioning of the product is among the high end customers who want elegant diamond jewelry with trusted brand name. As Indian customer looks for traditional jeweler when making purchase the tagline rightly puts the time frame for its establishment.

e) "India's International Bank" by Bank of Baroda

The bank uses its tagline to represent the international reach of the bank among 24 countries and 105 branches. The bank also has vision to expand globally in near future signaling its customers the wider reach and the service quality of international standard. The back sees the global expansion as its core strategy to meet the requirement of its customers locally in country of operation.

The tagline represents the core purpose and goal of the back of expansion and also provide best in class service to all its customers at same time preserving and branding “India” overseas.

f)