KUBOTA ENGINE AMERICA

Corporate Logo

and Kubota Name

Usage Guidelines

v-062207

Table of Contents

Section 1 - Logo StandardsPreferred FormatAlternate FormatReverse FormatUse as an ImageIsolation of the Corporate LogoMinimum Logo Size

Section 2 - Corporate ColorsPrint color valuesWeb color values

Section 3 - Incorrect Usage of the LogoModification to the Corporate Logo

Section 4 - Corporate LogotypeApproved Fonts and Correct UseSpecial Projects

Section 5 - Authorized KEA Distributor Websites

Section 6 - Graphic Pattern

Section 7 - Kubota Tough Stuff & Tough Parts SymbolsPreferred FormatReverse FormatColor ValuesModification of the SymbolCorrect use of the Symbol

KUBOTA ENGINE AMERICA Corporate Logo Guidelines

1

®

®

Introduction and Use ofKubota’s Corporate Logo

Section 1 - Logo Standards

PREFERREDFORMAT

ALTERNATEFORMAT

REVERSEFORMAT

The Kubota logo integrates our corporate position and direction. The corporate logo is the core of Kubota’s Visual Identity (VI) Design System. The logo is the most important design factor used to convey the KUBOTA brand name and image to the public in every field of communication.

Kubota Engine America Corporation (KEA) has outlined the guidelines for corporate, OEM, distributor and dealer use. Kubota engine distributors are responsible for the use of the Kubota logo and the Kubota name by their dealers. This guideline book introduces the regulations concerning the basic design elements, as well as the fixed standards for implementation. In order to be effective, KEA requests that the established rules for proper display and use must be observed. All use of Kubota’s logo or name must be approved by KEA prior to use. Contact KEA with any questions, doubts or need for clarification on the guidelines set forth.

KUBOTA BLUE PANTONE 320C KUBOTA BLACK PANTONE BLACK C

This is the preferred format for the corporate logo. This format should be used for all full color or 2 color printed material and the web.

The following approved formats must be used on all printed material including but not limited to: stationary, collateral, business documents, trade show signage, outdoor signage and any printed or web-based advertising.

This is the alternate format for the corporate logo. This format should be used for all black & white applications such as newsprint and business documents, or when color output is not available.

The corporate logo can be expressed by both positive and reverse methods. The logo shall, in principle, be Kubota blue, Kubota black or white.

2

A

AA

A A

15 mm 51 pixels@600x800 resolution

WEB

Isolation of the corporate logo is of prime importance to enhance its identification. Therefore, it is most effective if nothing is placed around the corporate logo. If any other element should be printed nearby, space must be left around the corporate logo for clear isolation. The isolation standard below shows the minimum space between the corporate logo and any other element, which should never be closer than described in this limit. Avoid using any new letter or strong character pattern near the corporate symbol even if it is in conformity to the isolation standard.

If used in too small a size, the corporate logo could be weakened, detracting from the image the company wishes to convey. To prevent this, a minimum size has been determined for use of the corporate logo. Do not use the corporate logo in any size smaller that the minimum shown below.

PRINT

The corporate logo is to be used as an image only. It is not to be used as a word in a sentence.

The registration mark ® is part of the logo and should always be included with the corporate logo. It should be placed at the lower right as shown below.

Example of the correct use as a symbol and as a word.

Example of incorrect use.

Powered by Kubota.®

Powered by ®

Powered Quality®

ISOLATIONOF THE

CORPORATELOGO

MINIMUMLOGO

SIZE

USE AS ANIMAGE

3

Section 2 - Corporate Colors

PRINT COLORVALUES

WEB COLORVALUES

Along with the corporate logo, the color of the corporate logo is another important factor that needs to be consistent with the core of Kubota’s VI Design System. The corporate color was established to project the corporate attitude and identity by means of a color field and to differentiate itself from other corporations.

These are Kubota’s corporate colors:

NOTE:Kubota Blue can only be used with the corporate logo and cannot be used on any other words.

PANTONE 320C

100% C0% M

40% Y0% K

4 Color Process:

KUBOTA BLUE

PANTONE BLACK C

30% C30% M30% Y

100% K

4 Color Process:

KUBOTA BLACK

HEXADECIMALCOLOR VALUE#009999

0 R153 G153 B

RGBCOLORVALUE:

0 R0 G0 B

RGBCOLORVALUE:

HEXADECIMALCOLOR VALUE#000000

KUBOTA BLUE KUBOTA BLACK

Computer image editing software often changes color values. Please make sure that all color values used for final web content are checked for accuracy.

4

E N G I N E A M E R I C A

MODIFICATIONOF THE

CORPORATELOGO

Section 3 - Incorrect Usage

Examples of incorrect use.

The corporate logo is not to be modified by adding drop shadows or outlining the elements.

5

® ®

Section 4 - Corporate Logotype

Examples of correct use.

Designated typeface for the corporate logotype is HELVETICA. ARIAL may be used when Helvetica is not available. Use Helvetica Demi-Bold (or Arial Bold) for the corporate logotype when printed alone and when the company name is used in conjunction with the corporate logo. The logotype should be free from modifications such as widened spacing between the letters or oblique letters. The color to express the company name logotype shall, in principle, be black.

[Helvetica Demi-Bold]KUBOTA ENGINE AMERICAA B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

[Arial Bold]KUBOTA ENGINE AMERICAA B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

KUBOTA ENGINE AMERICA KUBOTA ENGINE AMERICA

CORRECTUSE

6

For special projects, such as use on machinery and posters, bold outline type may be used but must be approved by KEA prior to use.

Section 5 - Authorized Kubota Engine Distributor Websites

SPECIALPROJECTS

The following web rules apply to the logo used on authorized distributor websites:

1) The logo must be visible on the distributor / dealer website’s home page without the need to scroll when viewed at 600 x 800 monitor resolution.

2) KEA requires pre approval of the use of the Kubota logo and link to the KEA website.

3) The logo is to be used in the original form. No sizing or other modifications are allowed without written approval from KEA.

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The “K” graphic pattern can be used in blocks as shown above and left, either straight or at an angle and 100% of color or screened back.

Section 6 - Graphic PatternA graphic pattern is designated to provide a flexible and effective design element. This pattern has been designed with the “K” in the corporate logo as its motif. It can be used as a background or a design element as shown in the following examples. The pattern may be expressed in Kubota black or Kubota blue. The “K” is a registered trademark of Kubota Corporation.

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PREFERREDFORMAT

REVERSEFORMAT

Section 7 - Kubota Tough Stuff & Tough Parts Symbols

COLORVALUES

WEB COLOR VALUESPRINT COLOR VALUES

This is the preferred format for the symbol. This format should be used for all full color or 2 color printed material and the web.

This is the alternate format for the Kubota Tough Stuff and Tough Parts symbol. The logo can be expressed by both positive and reverse methods. This format should be used for all black & white applications such as newsprint and business documents, or when color output is not available.

PANTONE 288C

100% C77% M19% Y4% K

4 Color Process:

TOUGH STUFF BLUE

PANTONE BLACK C

30% C30% M30% Y

100% K

4 Color Process:

KUBOTA BLACK

HEXADECIMALCOLOR VALUE#003366

32 R76 G

138 B

RGBCOLORVALUE:

0 R0 G0 B

RGBCOLORVALUE:

HEXADECIMALCOLOR VALUE#000000

KUBOTA BLACK TOUGH STUFF BLUE

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MODIFICATIONOF THE

SYMBOL

CORRECTUSE OF

THESYMBOL

Incorrect use of Tough Stuff and Tough Parts symbol

Correct use of Tough Stuff and Tough Parts symbols

The corporate symbol is not to be modified by adding drop shadows or outlining the elements.

KUBOTA ENGINE AMERICA

505 Schelter RoadLincolnshire, IL 60069

P: (847)955-2500F: (847)955-2501

www.kubotaengine.com