KSYC 2015 Social Media Session
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Transcript of KSYC 2015 Social Media Session
![Page 1: KSYC 2015 Social Media Session](https://reader033.fdocuments.in/reader033/viewer/2022042819/55c936eabb61ebb9758b4658/html5/thumbnails/1.jpg)
KICK S
TART
YOUR C
AREER 2015
SOCIAL M
EDIA N
ETWORKIN
G
By Car
ol V
augh
an
![Page 2: KSYC 2015 Social Media Session](https://reader033.fdocuments.in/reader033/viewer/2022042819/55c936eabb61ebb9758b4658/html5/thumbnails/2.jpg)
WHY SHOULD YOU USE SOCIAL MEDIA?
Source of informationCommunicate your ideas and expertise
NetworkingEmployability SkillsProfessional development
![Page 3: KSYC 2015 Social Media Session](https://reader033.fdocuments.in/reader033/viewer/2022042819/55c936eabb61ebb9758b4658/html5/thumbnails/3.jpg)
SOCIAL MEDIA IS CHANGING RECRUITMENT
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SOCIAL MEDIA IS CHANGING RECRUITMENT
https://www.youtube.com/watch?v=_wIWYrY6IdI
https://www.youtube.com/watch?v=_wIWYrY6IdI
![Page 5: KSYC 2015 Social Media Session](https://reader033.fdocuments.in/reader033/viewer/2022042819/55c936eabb61ebb9758b4658/html5/thumbnails/5.jpg)
Mainly, but not restricted to:
o LinkedIno Facebooko Twittero You Tubeo Instagramo Blogso Personal Domains
HOW EMPLOYERS RESEARCH YOU
![Page 6: KSYC 2015 Social Media Session](https://reader033.fdocuments.in/reader033/viewer/2022042819/55c936eabb61ebb9758b4658/html5/thumbnails/6.jpg)
YOUR PERSONAL BRAND
oWhat is your Personal Brand?oHow are you perceived?oHow do you want to be perceived by an employer?oWhat aspects of yourself are you trying to sell?oWhat is your unique selling point?
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PERSONAL BRAND STATEMENT
o Your Personal Brand Statement is unique to you
o Should be no more than a couple of sentences
o It should clarify and communicate what makes you special
o Think about what three or four key words describe your essential qualities quickly and clearly and use those words
o Use it on your Social Media profiles
![Page 8: KSYC 2015 Social Media Session](https://reader033.fdocuments.in/reader033/viewer/2022042819/55c936eabb61ebb9758b4658/html5/thumbnails/8.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 8
Make career decisions
Find Jobs
Create aProfessional profile
Make academic decisions
Research career paths
WHY SHOULD YOU HAVE A LINKEDIN PROFILE?
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• Possibly the most important part of your online Personal Brand
• What message does your profile picture give out?
• Does it match your personal statement?
PROFILE PICTURES
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CUSTOMISE YOUR LINKEDIN PROFILE HEADING• Increase your chance of showing up in search
results
• Provide a meaningful introduction to who you are
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CUSTOMISE YOUR LINKEDIN PROFILE URL• Increase professional results when
people search for you online
• Easier to share your profile and contact information on CVs, email signatures & business cards
Click here
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PROFILE STRENGTH LEVELS• What us your current profile
strength level? • What can you do to improve it? • 8 tips:
• Your industry and location• Summary section• An up-to-date current position (with a
description)• Two past positions• Your education• Your skills (minimum of 3)• A profile photo• At least 50 connections
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MANAGING ACCOUNT SETTINGS
• There are many settings on LinkedIn that you can change to alter what people can see on your profile
• A few key settings: • Turn on/off activity broadcasts• Select who can see your activity feed• Select what others can see when you view their profile• Select who can see your connections• Profile photo and visibility• Email notifications
![Page 14: KSYC 2015 Social Media Session](https://reader033.fdocuments.in/reader033/viewer/2022042819/55c936eabb61ebb9758b4658/html5/thumbnails/14.jpg)
MAKE CONNECTIONS
• You need to connect with others
• Start with friends and family
• Alumni Search
• Personalise connection requests
• Follow companies
• Join groups
![Page 15: KSYC 2015 Social Media Session](https://reader033.fdocuments.in/reader033/viewer/2022042819/55c936eabb61ebb9758b4658/html5/thumbnails/15.jpg)
FURTHER HELP
• Visit www.uws.ac.uk/careers > Developing your skills/Build your network
• Visit http://university.linkedin.com/linkedin-for-students.html for tip sheets