Brief

Kransoluons is a team of technocrats with experse invarious fields( like mining, Electrical,Geology,Surveying andothers) and experience of Indian Mining Industry.

Kransoluons provide an integrated soluon to enre value chain of coal block development, right from planning,opeoperaons,management to dispatch systems.

Issues/Challenges

There were some major issues which needed to be fixed in the site. A content restructuring of the website was needed along with creang the proper navigaons so that the visitors to the site can get a good user experience and company can get loyal customers and repeat orders easily.

Target UsersAge/Gender- Male 32-45 years

Educaon- Professionals engaged in mining, students( ITI, Diploma, Degree)

Language- Hindi, English

Geographical Area- India (mainly T.N, Cha sgarh, M.P, Jharkhand, Orissa, A.P)

Computer/ Web/Gadget Experience- Low to Med. Med to High( though less)

UseUsers trying to accomplish- Looking out for study materials, seminars and workshops, consultancy

Expectaons- Accuracy of informaon, ease of use, can contact easily,trustable

Business RequirementsContent of the website should be restructured in order to influence and engage the users focussing on:SEO tags, voice consistency, visually appealling( images and videos), visual style guide and content style guide needs to be made.Navigaon should be improved.RRestructuring of the CONTACT US page and ABOUT US page ought to be done.

Content Analysis ReportA brief analysis of the content of the website was done based on 6 parameters as listed below:

Keywords

TrustworthyResponsibleReliableExperseAbundanceCorporatePProfessionalCalmnessEstablished

Typeface & Color Palee

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Secondary Font: Arial

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