Kshmiri carpets industry

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Kashmir Carpet Industry

description

Challenges and Solution to

Transcript of Kshmiri carpets industry

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Kashmir Carpet

Industry

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Weaving Magic• Capturing the scenic beauty of the picturesque

valley of Kashmir is its Carpet industry.• Its roots are deeply connected with the culture and

economy of Kashmir. • Owes its existence to Persian origin.• Besides its natural beauty has emerged as a

specialized industry, providing livelihood to a significant number of people residing in the area.

• As a product has captured the people’s imagination world over, mainly on account of their intricate design code (Talim) which only exists in our part of the world.

• Sadly, this industry like other hand-craft industries is on the verge of decline.

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Value chain of a Kashmiri carpet

Step 1

• Knotting: The process of wrapping yarn around the warp to form a pile is known as knotting. A hand knotted carpet is made purely by hand using either wool or silk

Step 2

• Designing: Every single carpet is woven based on a design visualized by a designer and its corresponding Talim; a coded script consisting of precise instructions to be strictly followed by the weaver while weaving the carpet. This coded script is a weaver's technical language.

Step 3

• Selling: Traditionally, these carpets were sold in the market through a ‘Wosta’-The middleman in carpet weaving sector.

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• Designs: Hamdan, Goum, Chole kashna, Anari kashan, Mehraj, Sabz kashan, Seena.

• Size: Six by nine, eight by eleven, nine by twelve, four by six, three by five.

• Price: Ranges from Rs. 500 to Rs. 50000, depending upon the design and the material used.

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Reasons for Decline

Decline of Tourism:• If there will be high inflow of tourists, then definitely there will

be high sale of handicraft items and vice –versa.• A tourist works as a market multiplier by propagating the

states specialties’ outside its borders.• Kashmir has seen a decline in its tourism industry due to wars

and now other security issues.• The number of foreign tourist to Kashmir Valley has drastically

dwindled from the figure of 0.60 lakhs to 0.24 lakhs during the years 1988 to 2010 and has been on a declining pace since.

Lack of modern technology in tying and dyeing:• Due to lack of infrastructural devlopment,industries for tying

and dying could not be established and people still rely on manual methods.

Production of duplicate Kashmiri carpets: Fake imitation carpets have hit the market which are made from cheaper materials like mercanised cotton

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Lack of Skill upgradation and lack of innovation:

• Artisans are nowadays trying to experiment with different types of fabrics and designs so as to breathe new life into the industry.

Lack of promotion of Kashmiri carpet.Global recession causing artisans to

switch to other sources of livelihood:• In 2006, exports were at $174 million but

last year’s was almost half at $135 million. The forecast for this year is even grimmer: just $39 million.

• With tourist inflow on the decline, sales to visitors have plummeted and there are fears that both weavers and traders will soon be jobless. 

Artisans largely reside in the unorganised sector

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Solutions

Exhibitions: Should be held every four times a year in southern and western parts of the country as the demand in the northern states is already met by Rajasthan, Agra and Uttar Pradesh.

• Exhibitions and trade shows such as Weaves, Utsav should be tapped on.

• Factories should be set up near the market where raw materials can be easily transported.

• The government has implemented the Geographical indications (GI) act and the use of the Radio frequency identification tag (RFIT) – a measure designed to check the sale of fake Kashmiri carpets. Buyers must be educated through exhibitions about this fact.

Set up Tye and Dye centre-For eg, Pochampally saris in Andhra Pradesh has a centre exclusively for this

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Online Promotions: Create small self help groups in the form of societies consisting of artisans.

• The ultimate aim will be to bring these societies in direct contact with the foreign buyers and show them the route to the export market through a website online.

• This will eliminate middlemen.• A few artisans have started making use of computers

for the preparation of designs. • IICT i.e. the Indian Institute of Carpet Technology has

developed a software called Naqash for the development of designs easily and speedily.

Modern touch: Set up a carpet designing studio to spread awareness of the art among the masses.

Focus on Skill development: Prepare a curriculum and conduct an examination of the artisans and those who qualify will be given certificate which will act as a qualification to get good jobs in this sector

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Conclusion-Keep the carpet flying high

•The Kashmir handicraft symbolizes the richness of Indian culture and is one of the most beautiful creations of India to the world.•Apart from being a source of livelihood for many it is a matter of family pride and legacy. •The government has a series of measures to promote this industry but in today’s time Online is the best way to promote and sell. •This gives more power to the Artisan and he can finally earn his money and more importantly,his Respect.

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