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OBJECTIVES OF THE STUDY
1) To get an idea about the organization.2) To familiarize with different management activities.3) To get an idea about the authority structure and effectiveness of various
departments
4) To analyze the strengths, weaknesses, opportunities and threats of theCompany.
5) To fulfill the requirement of the curriculum.6) To study the functional aspects of the departments of KSE LIMITED.
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Chapter 1
INTRODUCTION
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INTRODUCTION
Kerala Solvent Extraction was registered as a public limited company on 25th
September; 1963.The Company was later renamed as KSE Ltd and listed in the stock
exchanges of Mumbai, Chennai and Kochi. KSE, a Company having an annual turnover of RS
187 crores, is the largest manufacturer of cattle feed.
It is marketing annually about 1.8 lakh tones of superior quality cattle feed
KSE is in the oil extraction Industry for the past 31 years
The Company has secured the National Productivity Award for the year 2001-2002 for being
first in terms of production efficiency in the animal feed sector. This is the sixth time in a row
that the Company is being selected for this most coveted award.
KSE, with a capital base of Rs.36Crores embarks on an expansion to double its Solvent
Extraction capacity and add a most modern eco friendly vegetable refining plant.
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INDUSTRYPROFILE
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INDUSTRY PROFILE
The solvent industry has achieved a phenomenal progress and at present there are 520 units
having overall oil cake or oil seed processing capacity of more than 24.6 million tones/year,
which included rice bran processing capacity of more than 9.9 million/year. The solvent
extraction plays important role in the oil economy. Solvent extraction in India was started in
1945.It had to struggle for more than 20 years to establish itself.
Crisis of coconut industries in Kerala in 1960`s
In the 1960`s there was a crisis in coconut oil extraction industry in
Kerala. After conversion from wooden ghani`s to rotaries the cost of the production had
increased considerably. By using this new method, they were able to extract more oil from the
coconut cake. Earlier 20% of oil was retained in the coconut cake, now it has reduced to 12%
Although Kerala produces 80% of total copra produced in the country, large
part of it was sold to other states as copra itself and they were earning good profit when mills
in Kerala wasnt able to get enough copra for their daily needs. When oil industry in other parts
of the country was thriving, in Kerala it was struggling. So they understood the need for
modernization of their mills. At that time Dr.P.S.Loknathan committee setup to study the
feasibility of
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starting new industries in Kerala, recommended of establishment of 3 solvent extraction plant
in Kerala and it was also proposed that one should be located in Thrissur itself.
Coconut oil millers co-operative society
Lion share of copra went to mills in Bombay and they were able to generate good profits.
To overcome this situation a co-operative society was formed by name coconut oil millers co-
operative society and it was decided that this society would act as an agent of state trading
corporation for distribution of copra.
By the seeing the performance of the Bombay group an
investigation department was assigned to investigate it. Then they found out that they were
using expeller mills for extracting oil and was able to reduce the oil content up to 6%. The
industries in Kerala later began to follow it.
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COMPANYPROFILE
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COMPANY PROFILE
THREE DECADES OF QUALITY
It was in 1963 Kerala Solvent Extraction Limited now known as KSE
Ltd. entered the solvent extraction industry, setting up the very first solvent extraction plant in
Kerala.
The traditional coconut oil industry in the State was facing a decline then. Though the largest
producer of copra in the country. As much as 80% of it, Kerala lacked the infrastructure to
exploit the potential of its abundant produce. While the oil industry in other parts of the
country was thriving, in Kerala it was struggling. The Dr. P.S Lokanathan Committee, set up to
study the feasibility of starting new industries in Kerala, recommended the establishment of
three solvent extraction plants. And one of them, in Thrissur district. The oil mill owners in and
around Irinjalakuda, who where thinking in similar lines saw the opportunity and took the
initiative to establish a solvent extraction unit. Thus was KSE born.
On the road to success, there were many hurdles. Initially, the
mobilization of capital posed the greatest challenge. The future looked grim. But determination
and optimism paid off. The solvent extraction plant went on stream in 1972 and in 1976 a new
plant was set up to manufacture ready mixed cattle feed, which was pioneering step. Since then
there was no Looking back.
The last three decades have seen KSE emerging as the leader in solvent extraction and ready
mixed cattle feed in the country. And through these years of consolidation and diversification,
KSE has created a niche for itself.
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Today KSE commands the resources, expertise and infrastructure to
manufacture a range of live stock feed, in high volumes, coconut oil from coconut oil cake, and
refined edible oil. Driven by a commitment to high standards of quality, KSEhas not onlywon
customer confidence but also national recognition through several awards and accolades.
KSE had computerized its operations way back. In the year 1999, KSE
went on to upgrade its EDP setup further. A custom made ERP software was developed for its
units and head office through M/s.R.R.Software Pvt Ltd, Cochin and Online computerization
was fully implemented at all its plants. Being custom made for KSE this ERP software, with
SQL RDBMS, front end on Visual Basic and Windows NT OS, seamlessly had integrated all
functions of the organization viz FA, Inventory, Billing, Payroll, PPC, MIS, Share Accounting
etc.
The Head office at Iringalakuda has 2 Servers and 40 Nodes running the application. Other
units, in all, have about 8 Servers and about 50 Nodes. Their latest plant at Vedagiri, Kottayam
has a computerized control room for monitoring, homogenization, size reduction, batching,
pelletisation, pellet cooling and aspiring systems.
From a single unit, solvent extraction plant, KSE has grown into a multi-
unit, multi-product organization. Infrastructure for growth has always been viewed as a priority
at KSE. With modern manufacturing facilities spread over three states, KSE caters to a vast
belt stretching across Southern India.
With a strong commitment to customers and product quality and being
cost competitive, KSE stands poised to meet new challenges.
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GROWTH CHRONICLE
1972
Solvent plant commences operation
1976
Mixed cattle feed production begins
1987
Cattle feed production reaches 180 tonnes & Introduction of computers in the factory and
office
1988
A new mixed cattle feed plant starts operation at Swaminathapuram, in Tamil Nadu with a
daily production capacity of 180 tonnes
1989
A solvent unit with a capacity of 120 tonnes per day commences operation at the Tamil Nadu
plant
1990
Introduction of KS Supreme Pellets, a bypass protein cattle feed in the market
1991
Opens its Palghat branch
1992
Cattle feed manufacturing begins in third party units
1993
Enters export market
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1994
Introduction of feed supplement KS Forte
Public issue and listing of shares
1995
Vegetable oil refining plant commissioned
KS Supreme - Sunflower Refined Oil launched
Calicut branch opens
1996240 TPD cattle feed commences at Vedagiri, Kottayam Dist., Kerala
1997
Company renamed as KSE Ltd.
1998
Fourth feed production unit at Palghat
Launches Dairy project
1999
A modern Childrens' Park and Information Center have been completed at Irinjalakuda for the
benefit of the public.
Company introduces KS Deluxe Plus the new pellet feed in HDPE bags for Kerala market.
2000
Company starts production and distribution of milk and milk products from Konikkara and
Thalaysthu Dairy Units
2002
20000 liter capacity Ice-Cream plant at palakkad commenced operation
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2003
Started production of cattle feed at edayar leased plant ,kalamasserry
2004
Started a new solvent plant in KIFRA PARK
ISO9001:2000 Accreditation for irijalakkuda plant
2005
Cattle feed production capacity at the irijalakkuda unit increased to 210
mts/day
2006
The 200 TDP solvent extraction plant at koratty commenced
A branch at coimbatore started for marketing Vesta Ice-Cream
Tenth consecutive productivity award
2007Cattle feed production increased to 295 MTS
2009
Started a new 500 unit cattle plant at Irijalakkuda Unit
2010
Ice-cream plant at vedagiri, kottayam
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PRODUCTION UNITS
KERALA
1) KSE LIMITEDIRINJALAKUDA UNIT
2) KSE LIMITEDVEDAGIRI UNIT
3) KSE LIMITEDPALAKKAD UNIT
4) KSE LIMITEDEDAYAR UNIT, KOCHI.
5) KSE LIMITEDKONIKKARA (DAIRY UNIT)
TAMIL NADU
1) KSE LIMITEDSWAMINATHAPURAM UNIT
2) KSE LIMITEDTHALAYATH (DAIRY)
3) KSE LIMITEDMODAKURICHI, ERODE
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KARNATAKA
1) KSE LIMITED
MYSORE UNIT
AWARDS AND RECOGNITION
Kerala's first solvent extraction plant
No: 1 in processing coconut oil cake through solvent extraction in India
Winner of S.E.A. National Awards and State Productivity and Safety Awardscontinuously for 14 years including the current year
Front-ranker in mixed cattle feed production in India
Recognition from Animal Nutrition Society for contributions in cattle feedManufacturing
Kerala's first export mixed cattle feed
Tamilnadu productivity council safety award Kerala state productivity council award
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BOARD OF DIRECTORS
CHAIRMAN AND MANAGING DIRECTOR
M.C.PAUL
EXECUTIVE DIRECTOR
T.O PAUL
WHOLE- TIME DIRECTOR
P.K. VARGHESE
DIRECTOR AND LEGAL ADVISER
A.P.GEORGE
DIRECTORS
K.P.JOHN
T.C.MATHEW
P.D.ANTO
Dr. K.C.VIJAYARAGHAVAN
JOHN FRANCIS K.
T.R. RAGULAL
CHIEF GENERAL MANAGER
ANAND MENON.
SECRETARY-CUM-CHIEFFINANCE MANAGER
R.SANKARANARAYANAN
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VISION
We shall endeavor to maintain leadership through quality products, explore new avenues in
product development and marketing, create a stronger bond between the management, work
force, dealers and customers, contribute to social development and rural upliftment, and
constantly strive for excellence in all spheres of our activities
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PRODUCT PROFILE
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PRODUCT PROFILE
The main products marketed are
1) K.S CATTLE FEEDIt includes six types. They are: -
A) K.SMASH
B) K.S SPECIALMASH
C) K.S SUPERMASH
D) K.S DELUX PELLETS
E) K.S DELUX PLUS PELLETS
F) K.S SUPREME PELLETS
2) KS SUPREME (Refined sunflower expeller oil)3) KEYES FORTE4) MILK PRODUCTS WHICH INCLUDESA) K.S PAAL.
B) K.S GHEE.
C) K.S CURD.
D) BUTTER MILK.
E) VESTA ICE CREAM.
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ORGANIZATION
STRUCTURE
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ORGANIZATION STRUCTURE
BOARD OF DI
EXE.DIRECTOR MAG.DIRECTOR WHOLETIME DR
GENERAL MGR
FINAN.MGR PUR. MGR PER.MGR MKT.MGR QTY.MGR PRO.MGR
CHIEF.NUTRI
ASST.MGR
CHEMIST
LAB.ATTEN
ASSTA/C MGR SHARE.DEP
ASST.FIN.MGR
EXE.OFFICER
OFFICE.ASST
CLERK
EXE.OFFICER
OFFICER
OFFICE.ASST
CLERK
EXE.OFF SECUTIY.OFF
OFFICER
CLERK
SECU. SUPER -VISION
SECU.GUARD
ASST.SALES
MGR
SALES.EXE
OFFICE.ASST
CLERK
CUSTOMER
SERVICE
SALES
SUPERVISOR
OFFICER
SALES
REPRESENTATIVE
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WORKER
WORKER
MAINTENANCE
FOREMAN
STORES OFFICER
BOILER OPR MAIN.OPR
ASST.OPR ASST.OPR
PLANT ATTN WORKER
ELE. SUPERVISOR
ELECTRICIAN
ELE.ATTEND
STORES SUPERVISOR
STORES CLERK
WORKER
ENGINEER
ASST.PLANT.ENGR
ELECTRICAL FOREMAN GODOWN EXE
SHIFT ENGR
CATTLE
FEED OPRREFINING
PLANT OPR
ASST.OPR
ASST.OPR
ASST.OPR
SOLVENT
OPERATOR
GODOWN
SUPERVISOR
GODOWN ASST
WORKER
WORKER
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Chapter 2
HUMAN RESOURCE DEPARTMENT
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HUMAN RESOURCE DEPARTMENT
FLOW OF AUTHORITY
HUMAN
RESOURCE
MANAGER
EXECUTIVE
OFFICER
OFFICER
JUNIOR
OFFICER
SENIOR
ASSISTANT
OFFICE
ASSISTANT
CLERK
SECURITY
OFFICER
SECURITY
SUPERVISOR
SENIOR
SECURITY GUARD
SECURITY
GUARD
WATCHMAN
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The Personnel department was seen as a place where the lesser productive
employees could be placed with minimal damage to the organization ongoing
operation. Individuals in the personal department were perceived as those responsible for
planning company picnics, vacation schedules and retirement parties. Personnel as an activity
were seen as a necessary but unimportant part of the organization. Fortunately things have
changed for the better and the status of the personnel department has improved enormously
over the years.
Personnel department is the main and most important department of amanufacturing concern.
FUNCTIONS OF PERSONNEL DEPATMENT
1. Recruitment2. Man power planning3. Welfare functions4. Grievance handling5. Discipline6. Industrial relations7. Public relations8. Job description9. Job analysis10.Job specification11.Training12. Performance appraisal
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EMPLOYEE SELECTION PROCEDURES
Employees are selected strictly based on their educational qualification, work
experience technical know-how and age. Company will do the recruitment by giving ads in
newspapers, through employment exchange, and by promoting its on employees based on their
performance.
REMUNERATION
There are three types of wage earners: -
A) UNSKILLED BUT PERMANENT WORKERSGETS DAILY WAGES
B) BADALI WORKERSWAGES ON WEEKLY BASIS
C) OFFICE STAFFSALARY ON THE LAST WORKING DAY OF
EVERYMONTH
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SALARY CONSIST OF
1) BASIC PAY2) FIXED DEARNESS ALLOWANCE3) VARIABLE DEARNESS ALLOWANCE
ALLOWANCES
1) DEARNESS ALLOWANCE
This is given to permanent employees. D.A is divided into two
Classes:-
a) Fixed DA: Calculated at the rate of 15% of basic salary
b) Variable DA: Based on cost of living index published by govt of
Kerala
2) CONVEYANCE ALLOWANCE
3) WASHING ALLOWANCE
4.) CANTEEN SUBSIDY
5.) LEAVE & TRAVEL ALLOWANCE
6.) HOUSING SUBSIDY
7) SHIFT ALLOWANCE
8) OVERTIME ALLOWANCE
9) SCHOLORSHIP FOR EMPLOYEES CHILDREN
10) EMPLOYEE WELFARE FUND
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STATUTORY LIABILITIES
1) PROVIDENT FUND: From the basic salary the company and the employeechannelise 12% into the provident fund a/c equally. Out of the 12% contributed to P.F fund
8.33% are transferred to the pension a/c.
2) EMPLOYEES STATE INSURANCE: The Company pays about 4.75% of totalsalary of employees to E.S.I. The employee pays a contribution of 1.75% of total salary.
3) GRATUITY: An employee needs minimum 5 years of service to avail this fund4) BONUS: It varies according to their grades.
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TRADE UNION
In this company there are 4 recognized trade unions like INTUC, CITU, BMS.
A committee consisting of Chairman, Managing director, Whole time Executive Directors,
General Manager, Works Manager and Personal Manager approve the demands of workers.
WORKERS WELFARE ACTIVITIES
The company established a trust known as Employees welfare trust in which 20 Rs is paid
both by the employees and the company every month. Additional funds are provided to
employees during the death of employee, or in case of employees siblings marriage.
SAFETY MEASURES
FOR SAFETY OF WORKERS AT PLANT, THEY ARE PROVIDED WITH
1) MASK2) FIRST AID FACILITY3) DUST EXTRACTION SYSTEM in plant, which helps to suck the dust arising atthe time of production.
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LEAVE
1) CASUAL LEAVE: 9 DAYS FOR WORKERS AND FOR STAFF IS 11.
2) PRIVILAGE LEAVE: 15 DAYS PER YEAR.
3) SICK LEAVE: UPTO 90 DAYS.
RETIREMENT
Retirement age of employees is 58 years.
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Chapter 3
MARKETING DEPARTMENT
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MARKETING
MANAGER
SALES
MANAGER
MANAGER
SALES
EXECUTIVE
SENIOR
ASSISTANT
OFFICE
ASSISTANT
CLERK
CUSTOMER SERVICE
MANAGER
SALES
EXECUTIVE
SENIOR
ASSISTANT
OFFICE
ASSISTANT
CLERK
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The company must design a marketing organization that can carry out marketing strategies and
plans. If the company is very small, one person might do all of the research, selling,
advertising, customer service and other marketing activities. As the company expands a
marketing department emerges to plan and carry out marketing activities.
The most common form of marketing organization is the functional
organization in which a functional specialist heads different marketing activities are headed bya functional specialist, a sales manager, advertising manager, marketing research manager, and
customer service manager.
Managing the marketing function would be hard enough if the
marketer had to deal only with the controllable marketing mix variables. But the company
operates in a complex marketing environment consisting of uncontrollable forces to which the
company must adopt. The environment produces both threats and opportunities. The company
must carefully analyze its environment so that it can avoid the threats and take advantage of the
opportunities.
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IN THE COMPANY
The department headed by marketing manager and under him there are two assistant managers
one for sales dispatch and other for customer service and sales promotion.
The company incurs less advertisement cost. As for the kind of
products its advertisement needs a different way of promoting its products.
The company gives dealer board to dealers as an advertisement for their product. The other
advertisements used are
1) Product pamphlet
2) Notices
3) Cinema slides
4) Cloth banners
5) Wall paintings
6) Yearly calendars.
SELECTION OF DEALER
The field staff under assistant customer service and complaint manager will evaluate the
dealer on the basis of his financial capabilities and the scope of demand of products in the area.
If the dealer doesnt buy at least one load of
cattle feed in row of 3 month, automatically the company will terminate his dealership.
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PRICING METHOD
In the case of oil price is based on Cochin market .the price is based after evaluating of
raw material and procurement and storage costs plus profit.
DISTRIBUTION
There are two types of distribution
1) EX FACTORY RATE --- company need not bear the transportation andinsurancecost.
2) RATE AT DESTINATION --- company need to bear the transportation &insurance cost.
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Chapter 4
PRODUCTION
DEPARTMENT
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FLOW OF AUTHORITY
PRODUCTION
MANAGER
ENGINEER
ASST. PLANTENGINEER
MAINTENANCE
FOREMAN
ELECTRICAL
FOREMAN
STORE
OFFICER
GODOWN
EXECUTIVES
SHIFT ENGINEER BOILING OPERATOR
MAINTENANCE
OPERATOR
ELECTRICAL
SUPERVISOR
STORE
SUPERVISOROFFICER
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The core of a production system is its conversion sub system, where in workers, materials and
machines are used to convert inputs into product and services. This process of conversion is atthe heart of production function and is present in some form in all organization .It may be
stated that every organization irrespective of its purpose , has a production function where
departments and personnel play a central role in achieving the objectives of the organization .
FUNCTIONS
Production process Employee supervision Maintenance of machines Quality assurance Production plan Production control
Maintaining a hygiene work place Management of different shifts of employees, Maximizing the production with minimum resource
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In KSE, production takes place in 3 plants.
1) Solvent Extraction Plant2) Cattle Feed Plant3) Refining plant
SOLVENT PLANT
The raw material used by the company in this plant is the re oiled coconut cake
having about 8% of oil content .the coconut cake is being put into a slow moving conveyor or
belt .The next process is heating up of the cake and after that hexane a product of petroleum
would be spread into the cake. The mixture of oil and hexane is known as miscella. The next
step is to separate the solvent from the cake and is stored for use. For one tonnes of coconut
cake the usage of hexane is 9.19kg.Here 24 hr production takes place and it produces 200 tons
per day.
There are 3 shifts
8A.M ---4 P.M
4P.M--- 12 A.M
12 A.M---8 A.M
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CATTLE FEED PLANT
In this plant the company uses different types of cakes according to their
availability apart from other material the co. uses coconut cake, sun flower cake, mustard cake
, soya been ,wheat ,calcium ,vitamins, cotton seed, phosphate, tapioca ,maize, jowar and other
vitamins.
Except from the coconut cake all other materials are purchased from other states.
Here 24hr production takes place and it produces 650 tons per day.
MMCP TECHNOLOGY
MILLING
This is being used for ensuring that all the granules are grinded, screened 3mm
sieve. The materials feed into grinder are powered and it passes through the screen
provided at the bottom side of the grinding chamber. Two hammer mills at 30 tonnes per
hour together are used.
MIXING
The raw material will be mixed thoroughly by using horizontal mixer. Capacity of this
mixer is 6m.
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COOKING
The steam for cooking is produced using 3million tonnes boiler. The mixer or
homogeniser carry out a strong mixing while the mash is moved forward and added with dry
saturated steam. The cooking is carried out at a temperature of 80degree Celsius using a high
pressure dry saturated steam.
PELLETING
The pellet mill dye by rotating drags the mixture of mash and steam towards the roller,
which press it and consequently compel it to pass through the hole of the dye. It increases the
density of the mixture, which together with heat generated by the saturated steam facilitates the
extraction of the pellet. Two pellet machines are there with 15million tonnes per hour capacity
each.
REFINING PLANT
In this plant oil is refined according to the seasonal demand. Here two types oil are refined
1) Solvent Extracted oil
2) Sunflower oil
Here 20 tons per day is produced. The oil so produced will be colorless and odorless
so it is not used for household consumption. The main users of this oil are oil millers,
industries who use this as an ingredient for its product.
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Chapter 5
SWOT ANALYSIS
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STRENGTH
1) Experience in the field over 25 years
2) Leadership in the market
3) Reputation & brand image of the co. & consistent quality of its products
4) Good network of dealership
5) Capable marketing personnel
6) Financial strength of the company
7) Acceptability of the feed & its quality standards in the market
8) Fully computerized plant
9) Efficient employeremployee relationship
10) Excellent infrastructure for manufacturing products.
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WEAKNESS
1) As industries are importing cheaper oils which affects the demand of solvent extractedcoconut oil.
2) Inadequate promotional activities for dairy products.3) Stagnant numbers in cattle population affecting market growth in future
OPPORTUNITIES
1) Expanding its distribution areas
2) Growing demand of its products
THREATS
1) Competition from other manufactures of organized and unorganized sectors
2) Probable entry of foreign entities
3) Indirect control by government over price of milk
4) Import of cheaper oils for industrial consumption leading to fall in demand for solvent
extracted coconut oil
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SOCIETAL ETHICS
PROPER DISPOSAL OF WASTES THEREBY CONTROLLING ENVIRONMENTPOLLUTION
PROVIDING DIRECT AND INDIRECT EMPLOYMENT
25 LAKHS donated to Tsunami Relief fund
10 LAKHS DONATED TO EARTHQUAKE RELIEF FUND
OPENING OF K.S PARKChildrens Park and Information Centre has been opened for the benefit of
the public
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SUGGESTIONS
1) Use of more board display advertisement.
2) Reference group should be formed to educate consumers.
3) Give timely rest to workers in order to produce consistent performance.
4) To increase the productivity to meet the growing demands.
5) Providing proper safety equipments to protect them from hazards.
6) Company can earn more profit by expanding the market.
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CONCLUSION
KSE, a Company having an annual turnover of Rs. 187 Crores, is the largest manufacturer of
cattle feed. It provides employment to around 1500 numbers directly and another 5000
indirectly. Its shares are being listed in three stock exchanges in Cochin, Chennai and Mumbai.The Company commenced its production in the year 1972.
It is marketing annually about 1.80 lakh tones of superior quality cattle feed. KSE had
successfully launched its Vesta Brand Ice Cream which has been well accepted in the market
for its matching international quality standards. KSE plans to add more ice cream production
units across Kerala in the coming years to serve all pockets.
KSE is in the oil extraction Industry for the past 31 years. It is having two solvent plants with
processing capacity of 100 tonnes per day. The Company has also a chemical oil refining plant
of 20 tonnes per day.
The Company has secured the National Productivity Award for the year 2001-2002 for being
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first in terms of production efficiency in the animal feed sector. This is the sixth time in that the
Company is being selected for this most coveted award.
It is pertinent to note that in the Kerala industrial scenario, where many Companies are closing
down, either due to labour unrest or due to other economic reasons, KSE continues to
commence new ventures each year and run them successfully. The Company is having six
Units at different locations. The relation with the labour Unions of all these Units is very warm
and cordial.
KSE, with a capital base of Rs. 36 Crores embarks on an expansion to double its Solvent
Extraction capacity and add a most modern ecofriendly vegetable refining plant. The Company
has already identified Six Acres of land in the KINFRA Small Industries Park, Koratty for this
expansion.
In the first phase the Company plans to install one 200 MT per day solvent plant for processing
Oil Cakes and also a 100 MT per day physical refining plant. Both these plants will be of
international standard using most modern technologies, where the process loss is kept to the
minimum. The project will generate direct employment to 125 and indirect employment to
another 500 numbers. In the second phase, a 100 MT per day oil fractionation unit will also be
added.
As a pioneer in the solvent extraction industry, leader in cattle feed manufacture, and an
emerging force in ice cream and a resourceful new entity in dairy development and milk
products, KSE is determined to move with the times, taking on new challenges, achieving new
milestones.
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BIBLIOGRAPHY
REFERENCE BOOKS
Marketing Management Philip Kotler
Human Resource Management Ashwathappa .K.
Production and Operation Management Ashwathappa. K.
WEBSITE
WWW.KSELIMITED.COM
http://www.kselimited.com/http://www.kselimited.com/http://www.kselimited.com/ -
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