Kryptanium overview 012114

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The Force Mul,plier for Mobile Gaming


Kryptanium, The Force Mul5plier for Mobile Gaming

Mul5ply Reten5on Mul5ply User Interac5ons Mul5ply Distribu5on Mul5ply Mone5za5on


Mul5ply Reten5on

Instant In-‐game community Share screenshots and achievements

Find Other Players

Ask Ques5ons

Share Tac5cs & Tips

Get Updates


Invite Friends SNS

Mul5ply User Interac5on

Turning single-‐player games to Mul5player games

Social GiKing

Request Friends for Help

Compete with Friends


Mul5ply Distribu5on

Crea5ng a founda5on for a specialized Social Network for Gamers only

So that every Kryptanium-‐Enabled Game Becomes a Distribu,on Channel


Mul5ply Mone5za5on

In-‐Game Promo5ons

Push No5fica5ons

Live Events & Tournaments


Coming Soon: Friends List

Creates A Social Network of “Friends that You Play Games With”


Coming Soon: Social GiKing and Leaderboard

Compete, Interact With and Help: “Friends that You Play Games With”

Enables Cross-‐Game Social Interac5on, GiKing and Rewards. i.e. “Your friend Spencer from Ski Safari has invited you to play Cavemania, join now to get 10 free gems”.


100% Adop5on Rate Players use the in-‐game community 1+ ,mes per game session

Results

Players open Community SDK

2.2 5mes per game session



11% Cross Promo5on CTR Average cross promo,ons click through rate (clicks/impressions)

Results

Total Clicks:

192,000 Average CTR:

11.3%




High Community Interac5vi5es Between Players

Results

5.5%

User Registra,on Rate, with 36,000 registered community

users

18,000 Discussions posted 8,000 Screenshots shared




High Community Interac5vi5es Between Players

Increase in Reten5on Average 7-‐day reten,on Rate

Results

Increased 7-‐day reten,on from 15.36% to 25.03%

63% Increases


The Force Mul,plier for Mobile Gaming

Kryptanium overview 012114

Technology

Transcript of Kryptanium overview 012114