Kristjan Mar Hauksson - Yahoo! Web Analytics - Super-Search

1. A positive disconnect between
Data and Reports
Kirstjn Mr Hauksson| FEBRUARY 2011

2. Security

3. Security Issues
This is a HOSTED solution
This is a Enterprise level SaaS solution
Software as a Service / Softwareon Demand
From asecurityissue standpoint YWA confirms to the toughest of EU (German) privacy laws
Can be served both for HTTP and HTTPS
web.analytics.yahoo.com/features

4. Reports

5. YWA versus Google
CMS Watch found that Yahoo!s Web Analytics software is better than Googles in some important key areas, including:
Access control options and approach to multi-site analytics
Monthly page-view limits (200MM for Yahoo! vs. 5MM for Google unless an active Google AdWords campaign is present)
Access to traffic data both vendors retain the right to hold and use your web analytics data, but only Yahoo! gives the ability to export un-aggregated data.
Longer historical availability of reports and data.
Although Google has made some advances in its analytics platform, including report API, enterprise consumers are still concerned about data access and migration in Google analytics. This gives Yahoo! an advantage.

6. YWA Key Points
Executive Analytics Dashboards
View key performance metrics within customizable executive dashboards.
Raw and Real Time Data Collection
Near real-time data collection allows you to see data in reporting within moments of the actual website visit.
Visitor Demographics Reports
Better understand who your customers are and how to better align your marketing with your desired audience.
Visitor Behavioural Reports
Learn the interest categories and top Yahoo! properties visited by your customers.
Custom Reports and Custom Fields
Customize your data collection with Custom Fields. Customize your reports with the Custom Report Wizard.
Advanced Data Visualization with Notes
View reporting data with new visualization options. Add notes to the chart and export annotated charts as PDF files.
Advanced Advertising Campaign Management
Track your PPC, Display, Email and other campaigns all in one place.
Merchandise & Engagement Reporting
Identify purchase patterns to help promote profitable products and services
Visitor Click Path Analysis
Analyse visitor click paths to track popular paths and identify common drop-off points.
Pre-Configured Conversion Funnels and Ad Hoc Scenarios
In addition to viewing pre-defined conversion funnels, create new sales funnels on-the-fly and apply them to historical data.
Workflow Management
Make site monitoring and report management easier and less time-consuming.
Fast Deployment
Copy and paste our tracking code into your web pages and tracking begins almost immediately.

7. Dashboards

8. Visits

9. Pages

10. Search Phrases

11. Funnels

12. Navigation Paths

13. Geography

14. Campaigns

15. Psychographics

16. Demographics

17. Drill Down Demographics

18. Yadayadayada

19. Data
Kristjn Mr Hauksson | FEBRUARY 2011

20. Real-time and raw DATA

21. DOWN to the grain

22. Really!!

23. Extended DATA Collection

28. DATA founded Dashboards

31. DATA based Filters

32. 25 - 34

33. 35 - 54

34. DATA based Segments

35. Custom Reports on all DATA points

36. The Impact

37. DATA Alerts

38. http://l.yimg.com/a/i/us/ayc/flash/ywa-dennis-5-min-75p.swf

40. Yummy! :-)
Kristjan Mar Hauksson, Director IM! | [email protected]
@optimizeyourweb

41. Web Analytics
Using Insights to Sell More

42. Using a
Revenue Participation
metric for content optimization insight
Kristjn Mr Hauksson| FEBRUARY 2011

43. Standard TOP Content Report

44. Customizing TOP Content Report
DENNIS R. MORTENSEN | SEP 2010

45. Expanded TOP Content Report

46. Expanded TOP Content Report + Visualization Insight

47. Expanded TOP Content Report + Visualization/Sorting Insight
ABOUT US
Touched 23% of revenue in < 1% of visits

48. About Us missing from your traditional funnel optimization

49. ALERTS
Using
for Search Phrase opportunity insight
Kristjn Mr Hauksson| FEBRUARY 2011

50. Standard TOP Search Phrase Report

51. Customizing TOP Search Phrase Report

52. Expanded TOP Search Phrase Report

53. Filtered TOP Search Phrase Report

54. TOP Search Phrase Report ALERT

55. Email ALERT

57. Bingo!
Kristjan Mar Hauksson, Director IM! | [email protected]
@optimizeyourweb
BIG Thanks! to Dennis Mortensen

Kristjan Mar Hauksson - Yahoo! Web Analytics - Super-Search

Technology

Transcript of Kristjan Mar Hauksson - Yahoo! Web Analytics - Super-Search