Kristin Aldridge Interactive Account Executive 6ABC WPVI-TV | 6abc
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Transcript of Kristin Aldridge Interactive Account Executive 6ABC WPVI-TV | 6abc
Kristin AldridgeInteractive Account Executive 6ABC WPVI-TV | www.6abc.com 215-871-1201 | [email protected]
Online Co-Branding Opportunity
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Eagles Co-Branding Opportunity• 6ABC is now the official television station of the
Philadelphia Eagles. This includes all show coverage, pre-season games and additional weekly programs produced exclusively for 6ABC.
• 6abc.com will not only give you the visibility you want to showcase the Jeep brand (we receive approximately 12 million page views per month in the 4th largest market in the country), but will do it with the most up-to-date interactive online technology available.
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The Press Release
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Proposal for Sole Sponsorship of Eagles Promotions on 6abc.com
• Sponsorship of Eagles splash page. Includes: – co-branded header (Jeep, 6ABC & the Eagles)
– 160x600 Jeep banner linking to Jeep’s site
– Link to special offers, games & information featured on Jeep’s site, branded as such
• Jeep logo on homepage next to “Sports” link• Jeep banner on Sports page
LENGTH: Entire Eagles Season (5 months)
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Sponsored by
Co-Branded “Eagles” Page
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Jeep sponsorship on 6ABC homepage next
to “Sports” link
Sponsored by
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Jeep banner on “Sports” page (links to the Eagles splash page)
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Promotion on the homepage every Friday
linking to the Eagles splash page sponsored by Jeep.
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Additional Online Advertising Opportunities Available (additional cost)• Rich Media Banners:
– Video imbedded in banners (example on page 10)– Rotating images or copy (example on page 11)
• Wireless Technology: Logo on Sports section of 6abctogo.com - new service that can be downloaded to PDAs and cell phones (example on page 12)
• Rovion: Live Jeep representative appearing on the screen “talking” to our viewers - new technology only available in this market to 6ABC (example on page 13)
• Promotion within 6ABC Video Clips (example on page 14)– Banners– :15 video clip
• Promotion of Jeep website initiatives (example on page 15)
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Video Imbedded in Banners
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Rotating Banner Images
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www.6abctogo.com
Sponsored by
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Rovion Technology (http://www.rovion.com/showcase.asp)
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6ABC Video
:15 second Jeep commercial
spot
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Links directly to Jeep site