EFE MATRIXKey External FactorsWeightRatingWeighted Score

Opportunities

1. Strategic alliances and partnerships with International Academic bodies, i.e Pearson, LCCI and GEL.

2. Strategic location (city center of Melaka).

3. Collaboration with other local and international academic institutions i.e Babson College, Durham University, USIM, etc.

4. Adaption of distance education, flexible learning and utilization of technologies in delivering system.

5. Offering consultancy to SMEs by utilizing experts and senior lecturers knowledge and skills.

Threats

1. Experienced skilled staff leaving for better offered jobs.

2. Lack of experienced lecturers which will affect the quality of teaching & learning process in education sector.

3. Competition from other universities and colleges in Melaka which offer similar programs.

4. Decreasing public funding of higher education. ie strategic partnership between MARA and financial institutions for education loan.

5. Growing competition from nearby public universities and small privates in central Malacca.

TOTAL1.00

IFE MATRIXKey Internal FactorsWeightRatingWeighted Score

Strengths

1. Excellent learning facilities i.e computer lab, business simulation office and business center for students to start the business.

2. Quality assurance of programs. KPMBMs Diploma programs are endorsed by MQA.

3. Conducive learning environment with fully air-conditioning classes.

4. Years of proven experience in professional level education and training with growing emphasis on new technology and consultancy activities to further enhance quality of teaching and training.

5. Providing local and international trainings and conferences to enhance the abilities, capabilities and knowledge of lecturers in education sector.

Weaknesses

1. Shortage of experience foreign language lecturers especially in Arabic.

2. Inadequate library facilities.

3. Lack of land for future expansion of the campus.

4. Delayed in construction of the campus which cost more on rental of the building.

5. Curriculum too stretched for additional activities.

TOTAL1.00

CPM MATRIXCritical Success FactorsWeightKPMUiTMUTeM

RatingWeightedScoreRatingWeightedScoreRatingWeightedScore

Advertising

Courses Offered

Financial Position

Ranking

Brand Image

Price Competition (Fee)

Quality (Lecturers)

Quality (Students)

E-learning

Research & Development

TOTAL1.00

SWOT MATRIXStrengthsWeaknesses

1. Excellent learning facilities i.e computer lab, business simulation office and business center for students to start the business.1. Shortage of experience foreign language lecturers especially in Arabic.

2. Quality assurance of programs. KPMBMs Diploma programs are endorsed by MQA.2. Inadequate library facilities.

3. Conducive learning environment with fully air-conditioning classes.3. Lack of land for future expansion of the campus.

4. Years of proven experience in professional level education and training with growing emphasis on new technology and consultancy activities to further enhance quality of teaching and training.4. Delayed in construction of the campus which cost more on rental of the building.

5. Providing local and international trainings and conferences to enhance the abilities, capabilities and knowledge of lecturers in education sector. 5. Curriculum too stretched for additional activities.

OpportunitiesSO StrategiesWO Strategies

1. Strategic alliances and partnerships with International Academic bodies, i.e Pearson, LCCI and GEL.

2. Strategic location (city center of Melaka).

3. Collaboration with other local and international academic institutions i.e Babson College, Durham University, USIM, etc.

4. Adaption of distance education, flexible learning and utilization of technologies in delivering system.

5. Offering consultancy to SMEs by utilizing experts and senior lecturers knowledge and skills.

ThreatsST StrategiesWT Strategies

1. Experienced skilled staff leaving for better offered jobs.

2. Lack of experienced lecturers which will affect the quality of teaching & learning process in education sector.

3. Competition from other universities and colleges in Melaka which offer similar programs.

4. Decreasing public funding of higher education. ie strategic partnership between MARA and financial institutions for education loan.

5. Growing competition from nearby public universities and small privates in central Malacca.

BCG MATRIX

INDUSTRY SALES GROWTH RATE(Percentage)RELATIVE MARKET SHARE POSITION

High1.0Medium.50Low0.0

High +20 Backward, Forward, or Horizontal Integration Market Penetration Market Development Product Development

StarsII Market Penetration Market Development Product Development Divestiture

Question MarksI

Medium 0 Product Development Diversification Retrenchment Divestiture

Cash CowsIII Retrenchment Divestiture Liquidation

DogsIV

Low -20

QSPM MATRIXSTRATEGIC ALTERNATIVES

1

2

Key FactorsWeightASTASASTAS

Opportunities

1. Diversification of sources of revenue through better exploitation of consultancy and e-learning facilities.

2. Located in the center of Malacca city.

3. Collaboration with national institutions.

4. Use of distance education, flexible learning and adoption of new information and communications technologies to increase access.

5. Strategic alliances and partnerships with international institutions for offering more professional courses.

Threats

1. Experienced staff leaving for better conditions to other industries.

2. Located near to UiTM Bandar Melaka and UTeM.

3. UiTM offers variety of courses compared to KPM.

4. Reduced public funding of higher education. E.g.: MARA loan.

5. Growing competition from nearby public universities and small privates in central Malacca.

TOTAL1.00

Strengths

1. A good structure for facilities.

2. Quality assurance of courses through with result of certification exam.

3. Up-to-date facilities and infrastructure like teaching aids, networked computers.

4. years of proven experience in professional level education and training with growing emphasis on new technology and consultancy activities to further enhance quality of teaching and training.

5. Experienced proficiency and support staff.

Weaknesses

1. Heavy dependence on part-time lecturers on some faculties.

2. Inadequate library facilities.

3. Lack of land for future expansion of the campus.

4. Not enough staff times to plan more events.

5. Curriculum too stretched for additional activity.

TOTAL1.00