KOTESOL’s Organizational Partners

How can we help you

Maximize

your marketing resources

through KoreaTESOL?

It’s a new era in ELT marketing

• Teachers have more choices

• More independent Materials Development

• Online resources

• Dogme approaches

• Increasing Professional Development

Our Newly Expanded KOTESOL

Marketing StreamsWebsite Advertising (Webverts) Email/Webhosted KOTESOL News

(General) Marketing

Info

• Current membership 789

• Active Website– 3,610 registered users

• (email) KOTESOL News– 1,150 subscribers– 34.9% opens– average click rate of 6.9%

Web-Stats

• GREAT email lists

• First-hand contact with schools & universities

• Website and Events

• Paid advertising

Our Partners’Marketing Streams

KOTESOL International Conference

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English Expo

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ICEE2015

A new partnership for a new era

ICEE2015Floor plan(proposed)

Displays

Numerous Options for your Selection

http://koreatesol.org/content/conference-displays

Displays

• Promotional Sessions: 350,000w• Unfurnished Standard Display Booth (3m x 3m) 1,700,000w

– standard furnishings 300,000w

• Furnished Economy Display Booth (2m x 2m) 1,400,000w• Dedicated Room (12 hours) 3,500,000w• Membership Dues payment as an Associate Member

– a ‘credit’ against the cost of goods and services purchased

• TEAs Display Stand: a new model, included in Dues

Invited Speakers

• Chuck Sandy (Cambridge)• Sara Davila (Pearson)• Jon Nordmeyer (WIDA)• IATEFL YLT-SIG team

– Barbara Sakamoto– Kalyan Chattopadhyay– David Valente– (plus one)

• Lee Boyoung• Robert Murphy• Glenn Stockwell• Curtis Kelly• (undetermined)• (undetermined)

(sponsored speakers invited)

Promotional Sessions& Dedicated Rooms

• Cheaper than 2014

• Company logo next to session summaries (this is our plan)

• Your free-standing banner in your session

• You control Dedicated Rooms

• Online form for Promotional Sessions

Promotional Sessions Registration

Online form for Promotional Sessions•You must Login to register a session•You must Create an account to Login

– “Join” (not pay an individual membership)– Click confirmation notice (email)– Sometimes Hanmail/Naver does not work

koreatesol.org/content/promotional-sessions

• Conference Bags

• Volunteer T-shirts

• Sponsor a Speaker

• Co-Promote Events

• Beverages/Snacks for Speakers• “Be Our Guest” Conference Pass (min 20)

Additional Marketing Opportunities

• Saturday night Reception Host– (currently members-only, but could be open to

all conference attendees)

• Friday night Reception Host– (limited to invited guests, 50-75)

Additional Marketing Opportunities .2

Stickers and Incentives

• Encouraging time in the Displays

• Prizes from OPs and KOTESOL– Books– Memberships– Discounts

Preliminary Conference Sessions Timetable

• Subject to change• Potentially longer

coffee breaks• Possibly only -13-

concurrent sessions

Contact:

Rob Dickey

KOTESOL OPs Liaison

010-2272-0968 (Kakao OK!)

opliaison@koreatesol.org