KOREAN COMPANIES AND THE SOCIAL RESPONSIBILITY

Table of Contents

Foreword 3

Corporate Social Responsibility – background and scope 4

Skool – interview with Mr Péter Guzsaly 6

About the Hankook Value Creation Program 10

Corporate Social Responsibility activity of KDB Bank Europe 12

LG’s corporate social responsibility program 14

25 years of Samsung’s diligence in Hungary 16

KOTRA and the social responsibility 18

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Dear Reader,Strengthening and expanding corporate social re-sponsibility (CSR) is of utmost importance to the Republic of Korea. The Embassy aims to engage about 40 Korean small and medium size enterpris-es (SMEs) in this activity of high social sensitivity, along with the major Korean companies in Hungary including Hankook Tire, LG Electronics, Samsung and KDB Bank.

The Budapest Representation of the Korea Trade-Investment Promotion Agency (KOTRA) has an important role in coordinating CSR activities of Korean companies in Hungary. KOTRA comes in contact first with Korean entities looking for investment opportunities, and the KOTRA Rep-resentation assists companies already established in the country in their efficient operation. KOTRA, therefore, is of key importance in the field of CSR.

As a good example, our Embassy employees participated in a special charity event organised by KOTRA on May 30, 2014. On this occasion, val-uable telecommunications equipment was donated to a kindergarten in Miskolc. In addition, the fence surrounding the child welfare institution received a fresh coat of paint.

The Embassy and the self-government of Vác jointly organised a volunteering day on September 13, 2014 where employees of Korean companies in Hungary as

well as KOTRA and Embassy staff members worked together in the Vác Rose Garden to help in recovery and restoration efforts after some heavy rain damage. Our volunteers used wheelbarrows, rakes and hacks to collect waste and clean the garden.

I am convinced that by strengthening the social responsibility commitment of the Korean SMEs in Hungary, collecting material donations, and corpo-rate staff performing personal charity work, un-derstanding is developed and relationships are built between the Korean and Hungarian people. We are able to further reinforce the deservedly noble reputation of Korean companies in the country and ensure the contribution of the latter to strength-ening the social safety network in Hungary.

I am particularly pleased that the publication of this brochure aimed at promoting CSR activities among Korean companies in the country coincides with the 25th anniversary of the establishment of diplomatic relations between the Republic of Korea and Hungary. I hope that you will find this bro-chure informative and enjoyable.

Yim Geun-HyeongAmbassador

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Corporate Social Responsibility – background and scopeGábor HaranGozó – Mária Csutora – sándor KereKes Corvinus University of Budapest

The principles of Corporate Social Responsibility (or CSR) is adopted by more and more companies recently. However, it is not always clear, what are the main aspects of the concept. This summary aims to provide a brief overview of the different fields of CSR based on the Green Paper ’Promoting a Euro-pean Framework for Corporate Social Responsibility’ published by the European Commission in 2001. The Green paper defined CSR as ’a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis’ as they are increasingly aware that responsible behavior leads to sustainable business success. CSR is also about managing change at company level in a socially responsible manner. This happens when a company seeks to set the trade-offs between the require-ments and the needs of the various stakeholders into a balance, which is acceptable to all parties. ‘Being socially responsible means not only fulfilling legal expectations, but also going beyond compliance and investing more into human capital, the environment and the relations with stakeholders. The experience with investment in environmentally responsible technologies and business practice suggests that going beyond legal compliance can contribute to a company’s competi-tiveness.’ (Green Paper)In this framework, Corporate Social Responsibility covers the following areas:

INTERNAL DIMENSIONS1. Responsible human resource managementWithin a business, CSR relates to quality employ-ment, lifelong learning, information, consultation and participation of workers, equal opportunities, integration of people with disabilities, anticipa-tion of industrial change and restructuring, better balance between work, family, and leisure, greater work force diversity, equal pay and career prospects for women, profit sharing and share ownership schemes, and concern for employability as well as

job security. Responsible recruitment practices, involving in particular non-discriminatory practic-es, could facilitate the recruitment of people from ethnic minorities, elderly workers, women and the long-term unemployed and people at disadvantage. 2. Health and safety at workHealth and safety at work has traditionally been approached mainly by means of legislation and enforcement measures. Companies, governments and sector organizations are increasingly looking at additional ways of promoting health and safety, by using them as a criteria in procuring products and services from other companies and as a marketing element for promoting their products or services. These voluntary schemes can be seen as com-plementary to legislation and control activities by public authorities as they likewise aim at promoting a preventive culture, i.e. higher levels of occupational safety and health.3. Adaptation to changeThe widespread restructuring taking place globally raises concerns for all of the employees and other stakeholders as the closure of a factory or a heavy cut in its workforce may involve a serious economic, social or political crisis in a community. As a rule of thumb, fewer than one in four restructuring operations achieve their objectives of reducing costs, increasing productivity and improving qual-ity and customer service as they often cause the motivation, loyalty, creativity and productivity of the employees to suffer. Restructuring in a socially responsible manner means to balance and take into consideration the interests and concerns of all those who are affected by the changes and decisions. An example for that, shorter shifts or working weeks instead of firing workers may better contribute to the improvement in corporate culture and even productivity. 4. Management of environmental impacts and natural resourcesIn general, reducing the consumption of resources

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or reducing polluting emissions and waste can re-duce environmental impacts. It can also be good for the business by reducing energy and waste disposal costs and lowering input and de-pollution costs. In-dividual companies have found that less use can lead to increased profitability and competitiveness.

EXTERNAL DIMENSIONS5. Interactions with local communitiesCompanies contribute to their communities, especially to local communities, by providing jobs, wages and benefits, and tax revenues. On the other hand companies depend on the health, stability, and prosperity of the communities in which they oper-ate. Companies also interact with the local physical environment. Many companies become involved in community causes, notably by means of provision of additional vocational training places, assisting environmental charities, recruitment of socially excluded people, provision of child-care facilities for employees, partnerships with communities, spon-soring of local sports and cultural events or dona-tions to charitable activities.6. Fair relationships with business partners, suppliers and consumersSome companies demonstrate corporate social responsibility by promoting entrepreneurial initi-atives in the region of their location. Examples for such practices include mentoring schemes offered

by large companies to start-ups and local SMEs, or assistance to smaller firms on social reporting and communication of their corporate social respon-sibility activities. Corporate venturing constitutes a further way for large companies to facilitate the development of new innovative enterprises. As part of their social responsibility companies are expected to provide products and services, which consumers need and want in an efficient, ethical and environ-mentally aware manner.7. Human rightsCorporate social responsibility has a strong human rights dimension, particularly in relation to interna-tional operations and global supply chains. Com-panies face challenging questions, including how to identify where their areas of responsibility lie as distinct from those of governments, how to monitor whether their business partners are complying with their core values, and how to approach and oper-ate in countries where human rights violations are widespread. 8. Global environmental policiesThrough the transboundary effect of many busi-ness-related environmental problems, and their consumption of resources from across the world, companies are also actors in the global environ-ment. They can encourage better environmental performance throughout their supply chain within the integrated product policy (IPP) approach.

Interactions with local communities

Human Resource Management

Business Partners, suppliers & consumers

Health & Safety at work

Human RightsAdaptation to change

Global environmental policies

Management of environmental

impacts and natural resources

Internal External

Scope of Corporate Social Responsibility

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SKOOL – interview with Péter GuzsalySkool’s programs have launched this summer in Hungary, with a mission to open the world of young teenage girls towards technology, and thus increase the number of girls choosing IT as a career in the future. We interviewed Péter Guzsaly, one of the Skool organizers on the details and impor-tance of the program.

How was Skool born? Koleszár Szilvi, Skool’s Co-Founder had worked for LogMeIn, one of the most successful Hungarian tech start-ups for 7 years. Through a Hungari-an-American senior research scholarship, HAESF, Szilvi spent 4 months in the US. The aim of the scholarship is to gather specific knowledge that after returning home, will be useful to the Hungar-ian economy. The research topic, with a focus on HR, has turned into the topic of how corporations engage children towards the world of technology. Non-profit US organisations including Girls Who Code, Black Girls Code and TechBridge were the ones who showed an example to launch Skool, and inspired Szilvi deeply. This has two reasons, which is the same why we also started this project: one is because there are very few women in this sector (less than 8%), and the other one is that very few girls chose IT at a young age, although the stereo-type that you need very strong mathematical skills and that it is only for men are not true. Szilvi joined in to volunteer with these teams who teach women towards technology, and studied their educa-tion system. After Szilvi’s return to Hungary, we launched Skool in May with a strong program and mission.

What projects does Skool had exactly? During our Pilot program over the summer, we or-ganised 4, one-day workshops on Saturdays, for girls in different age groups. The location was provided by different tech companies who supported our pro-grams, as our resources were very limited. This way we didn’t have to rent locations, and the companies were very happy to host the young at their offices. During these workshops the girls built websites,

learnt the basics of programming in Scratch, and built and programmed Lego Mindstorms robots. We worked with groups of 15 girls, which we found the ideal number to learn fast but still keep an intimate ambience, and we therefore continue to work with such groups in the future. For this group we work with 6-7 volunteers and one dedicated instructor who help the girls during their learning, making sure that if someone needs a bit more time or explana-tion, there is a person who is there and can dedicate time to help. Following to the four workshops, we closed the summer pilot with a two-week summer camp, which was organised at Google Ground. Over the 10 days, the girls learnt about the same topics as at the workshops, but they had the time to go deeper into them and build the learning modules into a project. The summer camp program was called „Mission Venus” whereby the girls had to send a rocket to the Venus, in order to see if there is life on the planet. They had to program the orbit of the rocket, and build the actual equipment from Lego Mindstorms that arrives to the planet and can navigate there, meanwhile communicating to the public on their mission through the website they built. At the end of the camp, they had to present their project to their parents and the supporting companies. This was an important part of the education, so that they not only learn technology skills, but that they better understand the important tasks in real-life working environment such as sharing work tasks, project management and presentation skills.

How can someone apply to these programmes, and how do you choose the participants?Since this was a pilot programme, we did not have a pre-selection process then, in a timely man-ner whoever applied first and fit in the limit could attend. However, for our first 10 week long af-ter-school course organised at Prezi, we asked for a motivational Prezi. They had to articulate, why they would want to join in, and the girls also had to fill an electronic questionnaire, in which they had to respond to world-changing questions such as

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which problem of the world they are looking to find a solution through the help of technology. We try to set these filters so that technology knowledge wouldn’t be a must prerequisite. We hope that we will get to the point soon where we don’t have to apply preconditions at all or only at a very limited level. It’s also important to mention, that all our workshops and courses are free for girls, and we would like to continue to work this way and pro-vide the opportunity to as many girls as possible to get introduced to technology. In addition, we also provide the girls lunch, fruit and snacks during the day, that helps ensure that they solely need to concentrate on what kind of mobile application they will build.

What is the feedback from the girls and their parents? I’ve never received so much positive feedback at work than during Skool. Every time we get very good feedback and advices from the parents. We continuously monitor the girls - we analyse their level of commitment from the very beginning to the knowledge they gain after the programs and workshops across their experiences with our instructors and what else they would like to learn. For example, in the summer camp there was a post-it board, where they could post messages at the beginning of what they are expecting from the camp, and at the end, what they actually received. Besides many girls marking that they learnt a lot of new and interesting things, they also said they found new friendships and a great community.

What is your greatest success in the program for the girls? When we asked the girls about what they would most like to study, 12 out of 15 replied quite sure that it was robotics. The girls really like robots, and the price of such equipment nowadays is similar to that of a good bike. In order for someone to buy an ultrasound, colour sensing robot there must be 100,000 HUF in the pocket which might be a fully manageable price for a good number of Hungarian families.

Are you holding the hands of the girls following to attending the Skool programs?We are still fairly new, about 70 girls attended our programs, therefore I remember almost all of their names. But our plan is to keep holding their hands. Today’s technology makes it easy to keep in touch without having meet personally – although meeting would be nice too. We are organising a networking meeting for the 15 girls who participated in our first camp every six weeks, which is recommended but of course not compulsory. We bring along „surprise guests” with us to these meetings who are IT savvy, and we can talk through any questions they may have.

Are IT companies interested in hiring women workforce? Today, there are at least 10,000 empty workplaces in the Hungarian market and roughly one million empty workplaces in the European Union. The

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Union launched a program to fill these positions until 2020, but the U.S. is still the final destination and the most attractive country for IT professionals and lovers to go and make a career. Although the spots are all filled at the universities in Hungary, we can say that the women make up only 7-8% of those who pursue computer science studies. Un-fortunately, this number even drops later, because not everyone is able to finish her studies. If there would be more women in the tech sector the tech companies had much more chance to find the most suitable workforce. Therefor the age we focus on is between 1o and 16 as at the age of 16-17 girls will decide which direction they are going. 98% of girls participating in our programmes said they are definitely or more likely to consider a major / minor in computer science. It can be easily measure our success by checking the ratio of the girls entering in tech universities in 5-6 years. On the other hand the more heterogeneous is a group by sex, religion or culturally the more they are creative and effec-tive. Women can offer different kind of solutions for problems the IT companies are facing and in this way both sexes can learn from each other.

After graduation would be these girls in a more advanced position on the job market?We firmly believe they will. Lack of female work-force is a hot topic around the world and also in Hungary. Tech companies welcome our project and they are ready to invest in the future generation and look forward to hiring the girls for an entry level in-tern position. On the other hand, girls will get useful and ready-to-use knowledge on the job market and we educate, inspire and equip them with the skills and resources required to pursue opportunities in technology.

How about the stereotypes during the HR selection process?We work against stereotypes of IT like it is nerdy and it is for boys only. For example on a one-day work-shop during lunch break girls have an office tour and have a talk with one of host company’s female engineers as well as other role models on how it is to be a female, successful technology professional and

inspire them with their personal story to follow their path. As a result, young women come away with a diverse understanding of what computer science and technology have to offer.

What are the benefits for women in the IT sector? Today, the IT sector is the most profitable in Hunga-ry, not even mentioning the salaries and other ben-efits that come along with it. For example, a good software developer is in a position to choose be-tween several job offers. This profession also ensures women to go back to the labour market right after maternity leave by keeping the routine and being able to work from home where you can also use all the devices and the internet, which are adopted by almost every company nowadays. So, in conclusion, the tech companies are providing very flexible jobs worldwide.

How can anyone support Skool?Our Foundation’s important operational element is the money, which we primarily expect from the competitive sector. We worked out three ways to welcome the support from companies. One of these is the volunteering work; we consider it important that every company we work with send us volunteers to make the program curricula happen. Through these enthusiastic volunteers the compa-nies can also learn more about our work and start to feel connected and get engaged to help us on a more continuous base. Secondly, we are very happy if companies can support us with logistics such as devices, laptops or just offering a space or room for the girls to learn coding. Thirdly, and last but not least, we ask our partner companies for financial support as well.

What is your future plans?We have started only with girls but as the program has evolved, it became clear that there is a strong need to broaden the Foundation’s activities to include technology education for young boys too. Therefore KódGarázs, the Foundation’s second project is also launching this fall, to teach the young boys and girls together coding, from passionate teachers and with tools and equipment they need in

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order to learn real and usable coding skills – some-thing that it is not available through traditional IT ed-ucation or with online tutorials. While Skool focusing only on girls by inspiring and motivating them, Kód-Garázs requires an existing, strong interest towards IT from their participants. Those girls will find their paths at Skool can keep going with KódGarázs. They will be in a real-life situation where both male and females can learn from each other and work towards a common goal.

For more information about Skool, its mission and vision, and programs and plans for 2014-2015 please go and have a visit at their http://skool.org.hu/ page!

Réka Kovásznai-Szász

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About the Hankook Value Creation ProgramIn 2012, Hankook Tire Hungary Ltd. launched an overarching CSR strategy in Hungary, the “Hankook Val-ue Creation Program”, which is based on three pillars: Environment, Health & Education and Social Cam-paigning. The aim of the initiative is to enable Hankook Tire Hungary Ltd., one of Hungary’s most dynami-cally developing companies, to act as a responsible corporate citizen and support environmental and social issues that serve the interests of the whole society.

HANKOOK TIRE DONATION PROGRAMHankook has already taken several local and national actions in the frame of the Value Creation Program. As part of the company’s unique Tire Donation Program Hankook has donated tires in the value of approximately 100 million HUF in the last 3 years to National Ambulance Service, to National Disaster Relief, to Hungarian Red Cross, and more than 250 small non-profit organizations. Through the Tire Do-nation Program, the company donated more than 4500 tires to public benefit organizations that do an important service to the society.Tire Donation Program is the biggest tire charity program in Hungary at present. In 2012 Hankook donated tires in the value of 25 million HUF, in 2013 this donation was more than 30 million HUF and in 2014 the value was 46 million HUF. In 2012 three big public service organizations received tires (Na-tional Ambulance Service National Disaster Relief, Hungarian Red Cross) then in 2013 the program

was expanded and Hankook donated tires to further 80 smaller non-profit organizations – they could apply and compete through a microsite (http://www.hankookadomany.hu/) called Hankook Donation. This year this number increased: 171 non-profits received tires from the company. In last years those organizations were supported who conduct activi-ties in one of the fields of blood or organ transport, transportation of the sick, child or premature baby rescue, child education or crime prevention, for a minimum of 5 years. This year beside the donation, the program was widen with a driving technique training for the drivers of the organizations.

HANKOOK VALUE CREATION VOLUNTEER PROGRAMHankook Tire Hungary launched its Employee Volunteer Program at the beginning of June 2013 to support public benefit organizations suggested by employees in the Dunaújváros area. The aim of the

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program is to support personal volunteer activities of the employees, thus contributing to the devel-opment of local communities. Hankook provided the needed tools and materials for the employees’ volunteer projects. During the last two years 31 pro-jects came true (9.8 million HUF worth) with the help of the company and its employees.

HANKOOK FOR THE FUTURE GENERATIONIn 2012 and 2013 the company was the main spon-sor of the 5th and 6th Kids ARC Drawing Compe-tition and Exhibition. The leaders of the company believe that responsible thinking about environmen-tal awareness and safety on the roads should be es-tablished in childhood. That is why Hankook’s aim for 2012 was the environmental friendly education of the children followed next year by drawing elemen-tary school students’ attention to traffic safety.From 2014 the company has widened its CSR program by a new activity which is supporting English studies of children. The company helped the education of sixty children by 4 million HUF who could participate in an English language camp. The students who are the children of Hankook’s employ-ees and the students of 16 local (in Dunaújváros and Rácalmás) schools took part in Funside’s one week international English camp in Balatongyörök. Besides the above activities Hankook is commit-ted to helping the local communities and events. Hankook always support the Family Grill Party in Dunaújváros, the Pumpkin Festival in Rácalmás, the Ambulance of Dunaújváros, a local hospital and sport life.

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Corporate Social Responsibility activity of KDB Bank Europe

Supporting children in need

KDB Bank is engaged not only in the financial service market but feels responsibility and plays supporting role in social cases as well, thus KDB was committed to supporting children in need during last several years. In 2012 KDB Bank established the tradition of organizing Volunteer Days. Since then the Bank’s employees attended Károlyi István Children Center in Fót 2 times to help the children, mostly orphans, living handicapped or refugees. The aim of the donation is to prepare friendly and well equipped circumstances for the children, thus kitchen equip-ment, tools for the studies, computers, books, sport equipment, clothes, toys and food was delivered to the Children Center based on their requirements. The employees donated various household wares, food and toys to the Centre as well and visited the children to clean up together the gardens and spend a day having common activities. The priceless

concernment of the common work is that during this day the children experienced care and kindness towards them. And the final intention of the Volun-teer Day at late autumn is that through the many presents the Christmas of the children would be happier. The Korean Embassy joined to the volunta-ry initiation of KDB Bank and they offered additio-nal presents to the Centre.

In 2013 KDB Bank joined to the popular initiation of Shoebox donation program which initiation aims to make Christmas happier for tens of thousands children. Our colleagues collected gifts and packed them into shoeboxes before Christmas which have been delivered to children living in extreme poverty. In order to reach more people the Bank informed its clients about the initiation and published the collec-tion and delivery of the shoeboxes.

로고타입색상

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Supporting arts and young talents

KDB Bank renewed its bank card’s design in 2013. For this occasion, the Bank initiated a competition among students of arts with the aim of supporting and inspiring young talents. The best applicants won valuable prizes and had chance to cooperate and gain experience during the production of cards. Many students applied to the competition from the art institutes. The applicants received valuable ex-perience for their carrier beside the valuable prizes. The Bank introduced the competitive designs in frame of an exhibition in the Head Office client area of the Bank.

Supporting environment

KDB Bank organized Volunteer Day to draw attent-ion to the protection of environment. In 2013 the Bank’s employees gathered together in the forests of Pilis for cleaning and renewing a children’s play-ground. Our colleagues painted the wooden toys and relaxing seats, collected the litter all around the popular excursion ground close to Budakeszi fo-rest-range.

The Bank ensured its support for the initiation of the operation company of the Head Office building that the garbage of the Office house will be collected on selective way. The introduction of this new process will be in 2015.

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LG’s corporate social responsibility programAs a leading global consumer electronics manufacturer and a major participant in world economy, LG Electronics is fully aware of its role as a corporation, which can shape the present and future of our society. LG is therefore committed to the cause of sustainable development and understands its responsibility towards humanity, especially those who are in need. These values are fundamental to LG’s corporate culture, and are continuously represented by well-aimed activities in every country where it operates.True corporate responsibility is reflected in actions. It is not only willingness, but also the ability to act. Change doesn’t happen by itself, and to make the most of its efforts LG is purposefully seeking new and innovative ways to help local communities, while forging partnerships with local organizations to accommodate local needs.LG Electronics does not only aim to improve its customers’ life quality via its reliable products, but it is also aware of its corporate responsibility to help people in need – whether it happens through LG device donation or with the help of the employees’ voluntary work. As Mr. Young Woong Lee, managing director of LG Electronics Magyar Kft. says: “our hope in the future is our hope in today’s youth.”

Support of children’s homeLG has been supporting Hungarian children’s home since 2008, for example, by handing over consumer electronics devices and home appliances to SOS Children’s Villages and the City of Children in Fót as Christmas presents. In 2014, SOS Children’s Villages received LG’s donation of LED light bulbs – with the help of them, more than 60 families of approximately 400 children could change to the energy-efficient and environment friendly LED solution. By using LG’s LED light bulbs, they could reach approximately 80 % energy savings. In addition, Esze Tamás Children’s Home has been receiving LG employees’ cash offerings for several years, which have been collected in Christmas lottery games by the employees.

Voluntary programLG has started its long-term cooperation with the Children’s Nutrition Fund of Hungary in 2013. In this program, LG and its employees are continuously collecting donations for the children in need. A special event took place in the adventure park of Tordas this summer: the kids and the LG workers spent an exciting day together with lots of fun. Furthermore, this cooperation covers many more activities during the year, including Christmas charitable gifts. LG employees also organize voluntary cookie fairs several times a year to collect cash offerings for the fund.LG’s voluntary work is represented in other actions too. The company has joined KOTRA (Korean Trade-Investment Promotion Agency) in its CSR

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program taking place in Miskolc, Hungarian sister city of the Korean city of Asan. In 2014, LG handed over smart TV and monitor donation to a kindergarten of Miskolc, then joined the voluntary joint charity work of the Korean people and local volunteers and painted the fence of the kindergarten together.

Support of children’s health institutions In August 2014, three new modern air conditioning systems were donated to the Borsod-Abaúj-Zemplén County Hospital’s neonatal intensive-care unit to make the time spent in hospital more comfortable for the children, their relatives and their doctors and nurses. In November, the Ilka street unit of the Hungarian Reformed Church’s Bethesda Children Hospital was renewed by LG’s air conditioner donation in the value of 15 million HUF. These devices contribute to not only to the proper temperature during the whole year, but they also filter the air from dust and bacteria.

LG’s role in educationLG is willing to support Hungarian universities to contribute to the training of future engineers. For instance, the Budapest University of Technology and Economics, its Faculty of Mechanical Engineering received a MULTI V™ VRF air conditioner system for educational and research purposes. With the help of this, the student engineers had the opportunity within the walls of the University to examine, test and measure such devices which later they would encounter during their work. In addition to the donation of this system, BME students have the chance to participate annually at LG’s Air Conditioning Academy training, where they can get to know LG’s commercial and residential air conditioning more closely.

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25 years of Samsung’s diligence in Hungary

Samsung Volunteers MovementSamsung places a great emphasis on supporting healthcare and education. It supports institutions and organizations conducting highly professional work in tough monetary conditions. Samsung’s Volunteers have contributed to the daily oper-ation of hospitals, schools and kindergartens by painting walls, gardening and planting trees; these institutions receive special attention on fundraising campaigns, with toy drives held multiple times a year. In 2014, more than 500 Samsung employees have improved the life quality of several institutions better by dedicating their free time to 25 projects.

Samsung and SportsSamsung Electronics Magyar Zrt plays an im-portant role in the Hungarian sports scene, and has been a golden level sponsor of the Hungarian Olympic Committee since 1997. A clear sign of Samsung’s corporate social responsibility is the Samsung Olympic Running Festival, held annually from 1995 to 2004, which attracted masses over its decade-long existence, and became one of the most important precursors of today’s popular running events. This running festival was reborn in 2010 with the name of Samsung Olympic Green Festival held on Hármashatár hill, also including different types of sports opportunities and relax-

ation for families. The festival of 2012 stood out from the other, annually held events. Since that year, participants have had chances to run together with Olympic torchbearers representing Hungary prior to the games.Samsung Electronics Magyar Zrt organized the Olympic Swimming Festival in cooperation with the Hungarian Olympic Committee in June 2013, during which thousands of people dived into lake Balaton at Balatonfüred and swam a 2.5 km dis-tance. After this event, Samsung has reinforced its commitment to the Hungarian sports scene by signing another agreement with the Hungarian Olympics Committee for a period of four years. Samsung’s SMART kilometers collection program has been motivating Hungarian citizens to exercise for two years since. Participants – in addition to winning valuable Samsung products – vigorously support the Hungarian Olympic Team taking part in the Summer Olympic Games of 2016, held in Rio de Janeiro.Samsung’s sports events held between 1995 and 2014 have inspired more than a million people to swim, run, cycle, or participate in other types of sports.

SMART SchoolEducation is the key to a brighter future. Support-ing education is a crucial element for Samsung, not only in Hungary, but in a global scale. As a glob-al leader in the electronics industry, Samsung is committed to digital development, providing better educational environments for the students via utili-zation of latest innovative technologies. The results speak for themselves: 327 schools of 62 countries received Samsung SMART School technology solutions.The first Hungarian SMART School was launched in Jászfényszaru in January 2014, offering excellent opportunities for the students and the unemployed with its up-to-date digital devices. After the posi-tive feedbackregarding on Jászfényszaru’s example, Samsung designed the SMART classroom in Lehel

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Vezér High School of Jászberény. Samsung Note 10.1 2014 Edition tablets and an interactive white board increases the work efficiency of the teach-ers and the students. Samsung is systematically building the SMART School program, and the next SMART School will open in Budapest within a few weeks, located at MTVA’s Radio and TV Histo-ry Exhibition. Based on the plans, 45 thousand students and 6000 teachers will be able to take advantage of the opportunities given by modern devices by the end of 2014.

Samsung Family RoomSamsung has been supporting the Albert Schweitzer hospital of Hatvan since 2012, where Samsung has established a family room in the obstetric department in January 2014. During this project worth 3.5 million forints, one of the hos-pital rooms was converted into a resting area with a single bed. This will provide significantly more convenient opportunities for the expecting moth-ers and their families. The room is equipped with Samsung electronics equipment to satisfy various needs: TV, refrigerator, microwave, air conditioner.

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KOTRA and the social responsibilityThe South Korean city of Asan concluded sister city agreement with Miskolc in 2011. Since then, during the last 3 years Budapest office of Korea Trade-Investment Promotion Agency KOTRA has pursued consistent CSR activity at the North Hungarian county seat targeting one of the welfare institutions of the city each year. The aim of the Embassy’s trade representation is to engage more and more Korean companies with this initiative year by year. At the same time, KOTRA presents Miskolc to the interested Korean companies as a possible location for investment and shows them the potential this city possesses.

After rendering support to the Pereces summer camp and Batsányi kindergarten, Korean companies LG, Comark System, MJ, Samhwa, Seoul Metal and the staff of the Embassy joined KOTRA’s charity initiative under which a display and a smart TV was donated to the Sunflower Nursery at Középszer Street in Miskolc in May 2014. Subsequently, the 24 guests from Budapest joined by local volunte-ers, a total of about 90 people, repainted over the nearly 300 meters long iron fence of the nursery. The materials required for the works were provided by KOTRA. In exchange for their help and donation, the pre-schoolers surprised the Korean guests with handmade gifts.

ImpressReleased by the Embassy of the Republic of KoreaAddress: 109 Andrássy Street, Budapest, H-1062Phone: +36 1 462-3080E-mail: korcom@t-online.hu

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