Measuring Performance

Key indicators are view counts, reach, and

impressions by all electronic devices

Use multiple social networking platforms and keyword

advertisement as main source to increase brand

awareness

Google Adwords

Pay-Per-Click

$30 Million Budget

$82,191.78/day

Reaching Audience

Social Networking

SEO

Word-of-Mouth

Blogging

Social Media

Social Media Page

Advertisements in famous travel

agencies

Expedia, Hotwire, KAYAK