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Korea Representative Office State of Oregon May 2015

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Contents 1) Why Korea Korea, By the Numbers Strategic Location Far East Asia Koreas Cinderella Story Why Korea? Its a Dynamic Market Why Korea? Its the gateway of Asian Market Trend of Korean Consumption Market Growth of EC Market Rapid Growth of Overseas Direct Buying Relationship between Oregon and Korea Why Oregon is exporting to Korea How to approach Korean Market ? Success stories of Oregon companies with us Upcoming Business Events/Fairs in Korea 2) How to approach Korean Market ? Services Staffs Location 3) Korea Rep. Office

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Korea by the Numbers 51 Million People (12x Oregon) 40% of the size of Oregon Mountainous landscape 83% of the population is urban Per Capita Income Total Korea: $28,739 (2014) Ties to America - Korea is Americas 7 th largest trading partner - Korea is Americas 5 th largest source of foreign visitors - Korea is Americas 2 nd source of foreign students - US is Top Destination for Korea Direct Investment: $18.4b - US is Top Investor Nation in Korea: $31.8b - More than 2 million Korean/ Americans live in USA

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Strategic Location Far East Asia

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Koreas Cinderella Story Economic Miracle 50 years ago per capita GNP was $100, today its over $28,000. 3 rd largest economy in Asia 8 th largest trading nation Gateway to North East Asia Korea is the #1 Investor in China Leading investor-trading partner in Japan & China President of Rep. of Korea Geun Hye, Park Leader of North Korea

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Why Korea? Its a Dynamic Market Small Land, Big Population Fast-growing Market Korea US FTA

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Why Korea? Its the gateway of Asian Market Chinese People in Myeongdong, Seoul K-POP Yuna Kim Figure Skating

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a. Rapid growth of mobile shopping b. Rational consumption c. Seeking for value based consumption d. Aging consumers e. Well-Being lifestyle f. Show-rooming g. Ethical consumerism Trend of Korean Consumption Market

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Growth of EC Market Total online sales (2012) : $ 1.05 trillion = up 14.5% from 2011 Cyber Shopping (2012) : Increased 11.3% from 2011 : Accounted 10% of total retail sales in Korea

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Rapid Growth of Oversea Direct Buying Purchase items through the local resident or buying agent Using oversea online shopping mall Up to 50% cheaper than Korean retail price Many additional sale events : Ex) Black Friday Guarantee by the brand website

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Relationship between Oregon and Korea Vancouver, B.C. Portland Busan Kwangyang Shanghai Ningbo

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What Oregon is Exporting to Korea

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How to approach Korean Market? 1. 2. 3.

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How to approach Korean Market? 4. 5.

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Success stories of Oregon companies with us -Erickson Aircrane Inc. : Sold 4units of Air Crane S-64 for Fire Fighting to Korea Forest Service(KFS). USD 24,000,000 : In 2002 USD 22,000,000 : In 2006 USD 38,000,000 : 2more in 2007 USD 300,000 ~500,000 /year : selling components from 2009 -ENTEK in Lebanon : Export : Approx. US $ 5,000,000/year. Recently, built the warehouse in Busan for their products such as lead acid separators, li-ion membranes. -Citrus-mate Inc.: This air fresheners and fabric refreshers manufacturer exported $6130 from 2014.

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Success stories of Oregon companies with us -Shinsegae L&B Co.,Ltd Korea : Importing approx. USD 1 Million of Pinot Noir from 4 wineries in Oregon. Begin to import craft beers from Oregon -FDI : International Flat Cable Inc. Lake Oswego, OR Item: Flat Flexible Cables and Circuits Last Nov. 2014, this Korean firm has invested almost USD 5 million for establishment of U.S. Headquarter & Plant in Oregon. -Mentor Graphics, Inc In 2014, export USD 200 mil. Value of components to Samsung Electronics Co.,Ltd, Korea and sold USD 3mil. to Hyundai Motors, Korea

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Upcoming Business Events/Fairs in Korea -Seoul Food 2015 (International Food Industry Exhibition, Seoul) for May 12~15 at Kintex, Korea -Korea Overseas Investment Fair(KOIF) 2015 for June 17~18 th at Kintex, Korea. -Korea Autocamping Show 2015 for June 18~21 at COEX -The 23 rd Seoul International Building Materials and Decoration Fair for Aug. 26~29 at COEX -International Solar Energy Expo & Conference for Sept. 9~11 at Kintex -Seoul Aerospace Show (Seoul ADEX 2015) for Oct. 20~25 at Seoul Airport, Korea.

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KRO offers a wide range of services: International Trade & Governmental Relations Entry Strategies : Sales & Market Development General consultation on doing business in Korea Agent and distributor search Direct sales opportunities and project bidding opportunities Company background investigation One-on-one business meetings and matchmaking Consultation on government policy and regulation Overseas trade leads Industry trade shows and product seminars

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Korea Rep. Office, State of Oregon & Port of Portland, USA Kim, Jin Won., Ph. D: Director Director, Korea Representative Office of State of Oregon, USA : Since 1987 Chairman, Association of American State Offices in Korea (ASOK) Korean Project Director of Western United States Agricultural Trade Association (WUSATA), USA : 2002 -2006 Adjunct Professor of Universities in Korea (Intl Trade & Affairs) - Inha Univ. Hanyang Univ. : Since 2000 Master of Ceremony as a News Commentator in Korea Broadcasting System (KBS) 1 Radio Program Here Seoul : 1997-1998 Author of 3 books related with Lobby & Lobbyist Representative, Port of Portland, Oregon : Since 1979

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Korea Rep. Office, State of Oregon & Port of Portland, USA Seok-hwan Shawn Kim : Deputy Director Education Hanyang University, Seoul Korea, Mar. 2012 : Master of Business Administration George Fox University, Newberg, OR, July 2008 : Bachelor of Business Administration Professional Experiences Korea Rep. Office, State of Oregon, USA Nov. 2011 ~ Present : G. Manager /Trade Mission, Fair Participation, Market Research & Report, Assistance for Import/Export, etc. Oregon Department of Agriculture, Portland, OR, USA July 2012 ~ June 2013 : G. Manager / Trade Mission, Fair Participation, Market Research & Report, Assistance for Import/Export, etc. YSC Line (Yanghae Shipping Co.,Ltd) Seoul, Korea Nov. 2009 ~ Oct., 2011 : Operation Department / Contract and management of 18 domestic and overseas terminals. Management of slot exchange. Ji-hyun Joanne Moon : Administrator Since Feb. 2002, she has assisted KRO with the utmost diligence. Her primary duties include making appointments and arrangements for visitors, and handling routine inquiries and correspondence. Any future business associates will be well received as she always enjoys meeting new people.

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Office: KRO office is located in downtown Seoul and offers easy access to key government/business offices, corporate headquarters, financial district, royal palaces, first-grade hotels and major sightseeing attractions. Only 3 blocks from US Embassy.

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Thank you!!! By Shawn Kim Korea Rep. Office State of Oregon, USA May 2015