Brand-JinBrand-Jin Korea Local Government Centre, GAOK Oceania

Young CHA, Senior IR Manager/ Special-ist

Junhyun KEE, Director General

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Contents

Goal of ‘Sharing City Seoul’ 1

Establishment of the Program

Key Programs

Public Benefits

2

3

4

6

5 Promotion : Raising Awareness

Future Assignments

Korea Local Gov-ernment Centre, GAOK Oceania

Brand-JinBrand-Jin Korea Local Government Centre, GAOK Oceania

Goal of ‘Sharing City Seoul’

LOGO

Opening of Online Portal‘Share Hub’

Establishment of Policy Execution Body

Enactment

Declaration

Jun 2013

Feb 2013

Dec 2012

Sep 2012

Establishment of the Program

Korea Local Gov-ernment Centre, GAOK Oceania

LOGO

Key Programs

SpacesItems

Experience

Information

Sharing City

Sharing City

Sharing of …

Facilities

Korea Local Government Centre, GAOK Oceania

Brand-Jin

1. Spaces/Facilities

Private SectorPublic Sector

Korea Local Government Centre, GAOK Oceania

Key Programs

① Unused Public Facilities② Unused Parking Lots (Pub. & Priv.)③ House Sharing among different Generations

① OnOff Mix ② WooZoo③ BnB Hero ④ Kozaza⑤ Modu Cor. ⑥ Sell Park

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2. Items

Korea Local Government Centre, GAOK Oceania

Key Programs

Book Sharing Tool & Toy Li-brary

Good Neighbor Mar-ket

Nanum Car

KIPLE Open Closet Theater Waste Re-cycle

Tikle

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Key Programs

Seoul Open Data Plaza

Seoul Photo Bank

Seoul e-Labor Shar-ing

MyRealTrip

Wisdome Zipbab

3. Experience & Information

Korea Local Government Centre, GAOK Oceania

CC KoreaLocal Design Move-ment

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Public Benefits

Community Engagement / Business Incubation

Some Businesses:100% growth

per year

Ex 2 KipleSharing clothes

5,109 -> 15,343

Ex 3 House Sharing

amg generations 104 students in 89 houses

Ex 4 Unused Facilities120,000 occasions

Ex 1

Nanum Car1922 cars in 912 places

850,000 users

Korea Local Gov-ernment Centre, GAOK Oceania

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Public Benefits

Sharing value &

culture

created for citizens’ welfare

10 million

– compact city

Collaborative/ethical

consumption culture built

Connectivity

built on trust

Resources

efficiently used R

elationship

healed

Sustainable Infra for

sharing constructed

Local economy

activated

Resilient Community

Citizen Focus

SustainableGrowth

Social Innovation through Sharing…

Reducing Urban Issues

Korea Local Gov-ernment Centre, GAOK Oceania

LOGO

Promotion

Public Awareness

SMG as a Promoter of the Sharing Economy

Global Conferences

Forums, Seminars,Concerts, Trainings

Experience Events/Workshops

for Citizens

Smart Cloud Shows 2013, 2014

International Advisory Groupto promote Sharing Economy

Korea Local Gov-ernment Centre, GAOK Oceania

LOGO

Future Assignments

Extension of participants

Systemic promotion of partner companies

Establishment of ecological sharing economy system

Widespread adoption by citizens through increased interfaces

Korea Local Gov-ernment Centre, GAOK Oceania

10 million Citizens, 10 million Sharing

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Is the answer Sharing City ?

Korea Local Government Centre, GAOK Oceania

Sharing City Seoul

Brand-Jin

Sharing City Seoul

Korea Local Government Centre, GAOK Oceania

LOGO Korea Local Government Centre, GAOK Oceania