Korea Case Study - TT · Platform Network Terminal Contents ... • A long conflict & agreement...
Transcript of Korea Case Study - TT · Platform Network Terminal Contents ... • A long conflict & agreement...
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
International Telecommunication UnionITU-T
Korea Case StudyKorea Case Study
Young-Hui LeeHead of Media BU, KT
2
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
Contents
1. Broadcasting Industry Overview2. Corporate Overview3. KT IPTV Overview4. IPTV Forecasting5. Government Trial Service6. IPTV Ready State & Road Map7. IssuesAppendix. KT IPTV Examples
3
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
1. Broadcasting Industry Overview
o Structure of Broadcasting Industry• Terrestrials -dominated Industry • Increasing of Pay-TV & MVPD (Cable SO, DBS, MPP,
MSP…etc.)
Subs.(000)
Revenue(Bil. Won)TerminalNetworkPlatformContents
PackagingContents Creation
Terrestrials
Cable
DBS(Satellite)
Studio,Indie-Production
69%Internal
Production
Maintenance of Absolute Dominance Power- Contents (Soap operas), Free to Air
→ Established Advertisement Market Dominance
PP(Program Provider)
- Over 200 Co.
Cable SO : Almost Analog119 Co. in domestic local area
Digital Broadcasting Satellite : Sky Life2552,000
7,773
37RO 520
SO: 1,348PP: 2,589(include
Shopping)
SO 11,700(66%)
3,54517,650
4
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
2. Corporate Overview
Stagnant
top-line
Stagnant
top-line
Build
Growth
Foundation
Build
Growth
Foundation
Realize
Growth
Realize
Growth
UbiquitousSociety
UbiquitousSocietyIPTVIPTV
IT-Service
IT-Service
WiBroWiBro
Contents Contents
FTTH, BcN, IPv6, All IP Network
Convergence Voice & Date
ConvergenceWire & Wireless
ConvergenceCommunication & Broadcasting
2004 2005
2006
2010
5
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
3. KT IPTV : Overview
o KT IPTV Service : 3rd Generation IPTV IP Media• Contents : 60~100 Channel Live-casting, Real VOD, Data Broadcasting (ACAP)• Platform : SD / HD quality video & Broadcasting services (Format ; H.264) • Network : Guarantee Minimum 10Mbps to the home � VDSL & FTTH• Terminal : STB & TV
o Service Main Objective (Goal)• Quality of Service, Ease-of-Use, Maximization of Churning• Convergence with Telco service, More than Digital Cable Service
Data Broadcasting
Broadcasting
Television
6
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
3. KT IPTV : Content Differentiation Strategy
o Focus on Differentiation Strategy • Enhanced Real Interactive Convergence Service, Better than Digital Cable
Service !
Interactive TV Communication (Messenger/ Video Conference)HD Linear ch. HD VOD, Multi-Angle Service …
IP TV
Video AudioPPV VOD/PVR
HD/MultiAngle
※※Linear Ch.Linear Ch.※※Select ServiceSelect Service
Infotainment
Commerce
Comm-unication
Entertainme
nt
Learning
※※Interactive Service Interactive Service
WeatherNewsTrafficLocal
T-Gov.i-Ad
StockBanking
ShoppingAuctionMarket
Delivery
SMSMessengerMulti Mail
Ch. ChattingVideo Phone
V.Confer.
BlogPictureGame
3DGameKaraokeMobile
KidsElementaryMiddle/HighLanguage
TestHobby
Competitive Edge of
IPTV’s High Quality & Real
Interactive Convergence Service
(better than Digital CATV)
7
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
3. KT IPTV : Platform Perspectives
CP
NT
ContentsPlatform
NetworkTerminal
CN
T
Tuner
DS3
Encoder
Cart Machine
Encoder
VCR
IP MUX
Key Generator
CASServer
DBS
MOC Svr. DB Svr. Monitoring
Server STB
GigaBitDedicated line
Provisioning Server
Server
PremiumN/WPremiumN/W
IPMedia Platform
KornetN/W
UTPCopper line
SiSiSiSi
Access N/W
Enhancementof Access N/W QoS
Ext. EPG Provider
Terrestrial-
PP
Acquisitionof
IP Media Contents
P
BasebandEnc & Mux Internet
CAS DBS SMS
Monitoring MOC
APC
disc
FTTH
8
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
3. KT IPTV : Network QoS & Security
o Quality Guaranteed IP-TV Network • Guaranteed Security: Separate from Existing Internet Service over BES N/W
IPTV offer Walled Garden (Limited Internet) Service • Guaranteed QoS: IPTV Packet only go thru the exclusive way of QoS N/W
L3 Switch
L2 Switch
SiSi
BES Network
RouterRouter
QoS Network
RouterMedia CenterMedia Center
FirewFirewallall
Media trafficBulk data trafficMedia traffic
Bulk data traffic
???
9
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
4. IPTV Forecasting (ETRI)
o The Future Subscriber Size in Korea IPTV Market Data from marketing research done by Electronics & Communication Research Institute
• Reaching 2.2Mil ~ 3.8Mil Subs. Within 5th Year
4,045,583
3,389,548
666,785
3,799,6873,966,342
1,488,986
2,574,7412,300,278 2,332,0622,244,3462,112,046
1,767,154
1,135,000
533,190
Optimistic Pessimistic
1 2 3 4 5 6 7
10
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
o Period : 2006.11 ~ 2006.12o Target : at least 300 users
(including 1 fringe areas)o Services : Channels (26). VOD (1000),
Interactive TV (27)
5. Government Trial Service
0.9 millionavailable
(63% Seoul)
1.55 millionavailable (49% Metropolitan)
‘06 4Q ‘07 3Q
Available network for IPTV : VDSL 50Mbps, Ntopia, FTTH
11
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
6. IPTV Ready State & Road Map
Place
Service
Infra
Accessible
Subscriber
Seoul Metro Area Nationwide
• NVOD, Linear Ch.: over 100 channels
• Interactive TV Svc: T-Comm., Learning (over 30 items)
• RVoD : 1,000 Library
• Media Platform : Setup & Upgrade
• Network Upgrade (QoS Guaranteed N/W)
• Development of H.264 HD STB
• 2.5 Mil Households (40~50% of Internet Subscriber)
• 6.5 Mil Households(100% of Internet Subscriber)
• NVOD, Linear Ch.: over 150 channels
• Interactive TV Svc: T-Comm., Learning (over 100 items)
• RVoD : 2,000 Library
• Media Platform : Upgrade
• Network Upgrade (QoS Guaranteed N/W)
’06 ~ ‘07 ’08 ~
12
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
7. Issues
o Regulation Issue• A long conflict & agreement between MIC and Korean Broadcasting
Commission Agreement on ‘starting the IPTV Pilot project within this year’
• Under discussion in Preparatory Tele-Broadcasting Convergence Committee
• Some members of NA prepare to make the Convergence Service Extra Act, as a tentative law
• Stand upon the agreement of MIC & KBC this month, KT’s IPTV service will launch in Metropolitan area, as the name of IPTV Pilot service at the end of this year.
o Contents Issue• Many of PP are under the dominion of Cable SO’s oppression
• Contents Differentiation
• Development of Interactive TV Contents : T-Communication, T-Commerce, Interactive TV Service (Local Portal, Edutainment, Network Game…etc.)
13
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
Appendix
KT IPTV Examples
14
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
KT IPTV Example : Mosaic EPG
15
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
<Mini EPG> <BOX EPG>
<Text EPG> <Tree Navigator>
KT IPTV Example : EPG
16
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
KT IPTV Example : T-communication
<Messenger> <SMS>
<Mail> <Channel Chatting>
17
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
KT IPTV Example : Enhanced TV
18
ITU-T
ITU-T IPTV Global Technical WorkshopSeoul, Korea, 12-13 October 2006
<Karaoke> <GAME>
<Stock Trading> <TV Banking>
KT IPTV Example : Data Service