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Korea Beauty Industry Development Institute

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| Korea Beauty Industry Development Institute Co., Ltd. is..

developing 6th industry convergence business focusing on education

marketing system such as

1) First Industry: Creation of Herb Farm

2) Second Industry: Cosmetic Manufacturing

3) Third Industry: Education Business/Cosmetic Retail/ Incentive Tour/

Beauty Medical Tourism

1. Company Profile

3

2015

1. Company Profile

| History of Korea Beauty Industry Development Institute

○ Selected at 2015 Economic Cooperative Community Industry Promotion Project(October 2015 ~ September 2018) : Development of

Cosmetic by utilizing Stichopus Japonicus Enzyme Extract

○ Certificated as a Agriculture Convergence Business Operator by MAFRA(Ministry of Agriculture, Food and Rural Affairs) (December)

○ Participated in South-East Asia Trade Mission – Singapore, Malaysia (December 1 – December 3)

○ Certificated by Small & Medium Business Administration as a promising small and medium firm for export (November)

○ Certificated venture company (November)

○ Entry of Jeju/Shin Jeju/Seogwipo E-Mart (November)

○ Entrance JEJUON into Health & Beauty Store 'Belport Blue Ribbon Delights' (November)

○ Entrance JEJUON into New Core in Gangnam (November)

○ Participated in Cosmoprof Asia HongKong with booth (November 11 – November 13)

○ Participated in China Guangzhou Canton Fair (October 31 - November 4)

○ Awarded the grand prize in LOHAS Awards – JEJUON Cuthera Refreshing Mask 8in1 (October)

○ Participated in 4th JEJU LOHAS Exhibition with booth (October)

○ Business fair of China Pale Haining Fashion Shopping Mall (September)

○ Entry of Jeju DDS Duty Free Store (September)

○ Entry of Health & Beauty Shop ‘Belport” in Myeongdong

○ Participated in Korean Pavilion in China Gwangju International Cosmetic Exhibition (September)

○ Concluded a MOU with Health & Beauty Shop, Belport (September)

○ Broadcasted in DongA TV ‘Beauty Tag’ (August)

○ Participated in Jeju Pavilion in 2015 Korea Luxury Brand Promotion – Seoul Dongdaemun Design Plaza (July 9 – July 11)

○ Entry of JTO Duty Free Store

○ Selected as a resident company in research village of Korea Association of University, Research Institute (June 24)

○ Entry of Seongsan Ilchulbong Jland

2016 ○ Participated in Korean Pavilion in China Gwangju International Cosmetic Exhibition (March)

○ Launched 2 JEJUON Mom’s Care Baby products(Wash, Cream) (March)

○ Entry of JDC Duty Free Shop (February)

○ Entry of Seoul SM Duty Free Shop (January)

○ Concluded a MOU with China Guangzhou Natural Biology Technology Co., Ltd. (CEO Ji Jun Jang)

○ Held China Guangdong Cosmetic and Beauty Association(广东省美容美发化妆品行业协会花都分会) Seminar in Jeju (May 28)

○ Participated in JeJu Pavilion in Kangnam NC Department store best product promotion

○ Participated in 6th industrialization best product promotion (May 27 ~ June 2)

○ Participated in Korean Pavilion in China Shanghai Cosmetic and Beauty Expo (May)

○ Launched 2 models of natural healing cosmetic brand JEJUON horse oil cream, horse oil mask (May)

○ Established Research Center – Korea Beauty Industry Development Institute Natural Organic Research Center (April)

○ Participated in China Beijing Beauty and Hairdressing Expo (April)

○ Concluded a MOU with China Guangzhou Kurr Ing Cosmetic INC. and LIM Soon Vice President of China Guangdong Cosmetic and

Beauty Association (March)

○ Participated in Korean Pavilion in China Gwangju International Cosmetic Exhibition (March)

○ Selected as star company in 2015 IP (March)

○ Launched 8 models of natural healing cosmetic brand JEJUON mask pack (February)

○ Participated in HongKong Lohas Exhibition (February)

○ Broadcasted in JIBS ‘Jaljal Special Forces’: Jeju International Beauty Academy / brand ‘JEJUON’ (January)

1. Company Profile


2014 ○ Selected as 2014 Economy cooperation Business (Regional Leading Technology Development)

‘Developed mask pack including Jeju turmeric and liquefaction called Cluthera-J’ (December 2014 ~ November 2014)

○ Concluded a MOU with Korea Beauty Association Cooperation

○ Entry of ‘JEJUON’ in JDC Duty Free Shop

○ Launched 6 models of natural healing brand ‘JEJUON’

○ Concluded a MOU with China Guangdong Cosmetic and Beauty Association (广东省美容美发化妆品行业协会花都分会)

○ Concluded a MOU with HongKong ‘O! Evelyn Ltd.’

○ Concluded a MOU with Chungbuk Bio Theme Cluster

○ Concluded a MOU with China Gwangju Hakseong Education Consultation Ltd / a MOU with Beijing Maxlanji International Education

Consultation Ltd.(北京麦西兰地国际教育咨询有限公司)

○ Participated in Korean Pavilion in China Gwangju International Cosmetic Exhibition (March, September), Participated in Korean Pavilion

in Shanghai Beauty Expo (May)

○ Concluded a MOU with Jeju University, Cosmetic Science R&D Center for development of domestic cosmetic and beauty industry

2015

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○ Establishment of Hanguk Beauty Industry Development Institute

5


1. Company Profile

2012 ○ [Ministry of Knowledge Economy, Jeju Techno Park] Selected as Supporting Business in 2012 Convergence Technology Exchange Conference Assignment Name: ‘Convergence Conference for Cosmetic and Beauty Industry’ ○ [Ministry of Knowledge Economy] Selected as Jeju Techno Park Foundation from Jeju Institute for Regional Economy Leading Business non R&D sector, Cooperator of Jeju University Cosmetics Science R&D Center ○ Changed into Korea Beauty Industry Development Institute Corporation

2011 ○ [Namyangju Si, Gyeonggi-do] Operated Conference for organic cosmetics in the 17th IFOAM World Organic Competition

2010 ○ [Ministry of Knowledge Economy, Korea Institute of Startup & Entrepreneurship Development] Developed functional material for tomato essential oil from vapor distillation method. ○ [Hosted by Ministry of Health and Welfare, Korea Health Industry Development Institute] Developed franchising and trial business for small businesses Developed and operated brand named ‘Bonyeonae’ as co brand of beauty industry and advancement business ○ Changed the name into Korea Beauty Industry Development Institute

2007

2013 ○ Capital Increase of Korea Beauty Industry Development Institute ○ Opened Jeju International Beauty Academy as an affiliated organization of Korea Beauty Industry Development Institute (November 2, 2013) ○ Relocation of the headquarter to Jeju Island (November 2013) ○ Host of International Organic Cosmetic Conference (2013 Osong International Cosmetic & Beauty Expo)

2014 ○ Concluded a MOU with HongKong ‘O! Evelyn Ltd.’ ○ Concluded a MOU with Chungbuk Bio Theme Cluster ○ Concluded a MOU with China Gwangju Hakseong Education Consultation Ltd / a MOU with Beijing Maxlanji International Education Consultation Ltd.(北京麦西兰地国际教育咨询有限公司) ○ Participated in Korean Pavilion in China Gwangju International Cosmetic Exhibition (March, September), Participated in Korean Pavilion in Shanghai Beauty Expo (May) ○ Concluded a MOU with Jeju University, Cosmetic Science R&D Center for development of domestic cosmetic and beauty industry

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1. Company Profile


1. Company Profile


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8

| The Outline of (1)

Put the Nature of JEJU into the skin

JEJUON, consisting of “Well-Aging” products to boost healthy vitality in the tired skin

of modern people by various environmental factors and stresses, is a natural healing

brand to provide clean JEJU’s healthy natural benefits and happy beauty.

JEJUON uses Curcuma Aromatica Salisb, which is naturally grown in clean nature and

volcano ash soil of JEJU through direct organic farming, as a main ingredient and applies

Complex ingredients, made by combining various natural materials from JEJU through

scientific verification, to the cosmetics, practicing Made in JEJU.

2. Core Products

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Cuthera

As the core of skin technology pursued by

‘JEJUON’ brand, Cuthera makes your skin

soft and healthy by using various natural e

xtracts from JEJU and naturally grown Curc

uma Aromatica Salisb in clean JEJU through

direct organic farming.

2. Core Products

| The Outline of (2)

8 basic skin care products for your day-to-day changing skin

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| Miracle of Curcuma Aomatica Salisb (1)

Curcuma Aromatica Salisb It is a plant belonging to Zingiberaceae, which has been used as a medical herb and spice from ancient times. As an eco-friendly wellbeing plant, it has recently the limelight as a healthy food and cosmetic ingredient. Also, through domestic and abroad papers, it is known for its anti-inflammatory, antiallergenic, antibiotic, anti-oxidant, and tyrosinase genesis inhibition effects.

○ Comparison with Curcuma Aromatica Salisb and essential oil of Curcuma

(Domestic and Foreign)

( Composition and Antioxidant Prperties of Essential Oil from Curcuma rhizome, Asian Journal of Arts and Science, Vol.2, no. 1. pp 57-66, 2011 )

(남부지방 고품질 울금 재배 기술 개발, 농촌진흥청, 2009)

A,B : Curcuma Aromatica

Salisb C : Curcuma

· β-Pinene, α-Phellandrene, α-

Terpinene : Gastroenteropathy

· Zingiberene, β-Bisabolene, β-

Sesquiphellandrene :

Germicidal effect

· β-Tumerone, ar-Tumerone,

Germacrone, α-Tumerorne

: Haemostatic effect

Curcuma Aromatica Slisb is

high in active ingredient

compared to Curcuma

2. Core Products

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(A) Skin Hydration (B) Wrinkle Reduction (C)+(D) Smothing of uneven skin tone

○ Effect of Curcuma Aromatica Salisb

: Natural Preservative – Anti-inflammatory, Antiallergenic, Antibiotic

[Resource : The Recent Trend of the Natural Preservative Used in Cosmetics, Kor.J.Aesthet, Cosmetol., Vol. 11. No.5, 835-844, October

2013)

: Whitening Cosmetic – Anti-oxidant, Tyrosinase genesis inhibition

[Resource : Anti-oxidant and Whitening Effects of Curcuma longa L., Sookmyung Women’s Univercity/Chung-Ang Univercity College of

Pharmacy Eun-young Park with 4 people, 8th Journal of The Korean Society for Aesthetics and Cosmetology(2010)]

: Moisturizing, Reducing Wrinkles, Improving Complexion - Curcuma

[Resource : Protective turmerones from Curcuma Longa, Germany, PRESONAL CARE, Jan 2009]

2. Core Products

| Miracle of Curcuma Aromatica Salisb (2)

6 models of basic cosmetics from Jeju Cuthera Refreshing (enzyme cleanser, toner, serum, cream, CC cream, mask)

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○ Included Curcuma which has been cultivated in Jeju as organic method combined with natural materials from Jeju and oriental herb complex

○ Natural preservative, natural essential oil aroma

○ LOHAS certificated 100% cotton unbleached sheet

2. Core Products

| Cosmetics

Launched in September 2014 Launched in February 2015

○ Included Curcuma which has been cultivated in Jeju as organic method ○ Natural preservative, natural essential oil aroma, natural surfactant ○ Included herb complex, marine complex, mushroom complex

8 models of mask from Jeju Cuthera Refreshing (Camellia, Ecklonia Cava, Mandarin, Malt,

Shiitake, Canola Honey, Hyaluronic Acid, Snail)

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2 models of JEJUON Cuthera Curcuma Horse Oil (Cream, Mask)

○ Natural preservative, Natural essential oil scent

○ Included Curcuma which has been cultivated in Jeju as

organic method

○ Included 100% horse oil from Jeju Island

○ Ceramide + Jeju Horse Oil

2. Core Products

| Cosmetics

Launched in May 2015

28 Daily Mask 8in1 Mask

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2 models of JEJUON Mom’s Care Baby (Body Wash, Body Cream)

○ Natural preservative, natural essential oil aroma,

natural surfactant

○ Included Curcuma which has been cultivated in JEJU

as organic method

○ Included Herb Complex, Organic Bud Extract

○ Included Camellia Japonica Flower Extract which has

lots of Vitamin C

○ Included Aloe Barbadensis Leaf Extract from JEJU

which is renowned for moisturizing and soothing

Launched in March 2016

2. Core Products

| Cosmetics

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| Promotion materials

Reflect of 6 basic skin care products (Korean, Chinese, English)

2 horse oil products (Korean, Chinese, English)

Reflect of 8 mask packs (Korean, Chinese, English)

Overall catalogue (Korean/English/Chinese/Japanese)

A range of 3 basic skin care products (Toner/Serum/Cream)

2. Core Products

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■ Preparing Commercialization of Korea Beauty Industry Development Institute - Summary

○ Continuous Procurement of Intellectual Property

( 2014 : Application(14), Registration(1) / Present 2015 : Application(10) , Registration(10) )

○ Reinforcement of Marketing for China Export

1) Hygiene Permission : 5 models of JEJUON basic cosmetics (Registered in March 2015), 8 models of mask (Registered in

December 2015), Horse Oil Cream(Registered in December 2015)

2) Participating in China Expo : HongKong(February), Guangzhou(March), Beijing(April), Shanghai(May),

Guangzhou(September), HongKong(November)

3) Building Flatform of Online Channel : www.jejuon.com.cn

○ Establishing Foundation for Convergence Business

: Running Jeju International Beauty Academy (Education Business), Establishment of Turmeric and Herb Farm,

Establishment Company Natural Organic Research Center, Establishment Production Facility

: Planned to build the 2nd complex of Juju Science Park Factory/Beauty College/Dormitory in 2018

○ Active Alliance with Domestic and International Beauty and Cosmetic Related Organizations

○ Offline Channel

1) Entrance (Jeju) : JDC Duty Free Store (2 places), JTO Duty Free Store, Jeju E-Mart(Jeju, Sinjeju, Seogwipo)

2) Entrance (Seoul): Health & Beauty Shop ‘Belport’ in Myeongdong / Blue Ribbon Delights, SM Duty Free Store, Seoul NC

Kim’s Department Store

3) Processing Entrance : China Cruise Duty Free Store, SaSa in Hongkong

4) Participated in Best Product Promotion Seoul NC Kim’s Department Store and Hanaro Mart

○ Online Channel

1) Establishment 100 Online Buyers within the year ( Present Beijing(2), Qingda(1), Guangdong(1) )

2) Opened Domestic Online Shopping Mall www.jejuon.kr ( January 2016 )

3. Business Strategy

Received letter of appointment from Jeju CGMP Research Marketing Association

(Gwangju Food&Drug Administraion) (11.21.2014)

Broadcasted in JIBS Jaljal special force Healing Island for 2 consecutive series

(01.01.2015 / 01.08.2015)

Awarded the beauty award in the 3rd Korea Peace Award

(03.15.2015)

○ Selected as the company for 2015 1st Support for Obtaining Overseas Standard

Certification (the Small and Medium Business Administration)

○ Selected as the resident company in 2015 Research village

(Korea Association of University, Research Institute)

○ Selected as a 2015 promising small and medium firm for export

○ Certificated 2015 venture company

○ Certificated as a 6th Industrialization

Agriculture Convergence Business Operator

by MAFRA(Ministry of Agriculture, Food and

Rural Affairs)

Selected as 2015 IP Star company & Certification Ceremony

(03.31.2015)

A member of the 5th Jeju Private Capital Inducement Committee

(2015.05 ~ Present)

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■ Developed as Jeju company, Korea Beauty Industry Development Institute


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■ Continuous Procurement of Intellectual Property

No Type Country of Application

Name 2014 2015

Note Application Registration Application Registration

1 Trademark Korea KBIDI 1

2 Trademark Korea 제주에서ON 3

3 Trademark Korea 제주에서온 3

4 Trademark Korea JEJUON 1 1

5 Trademark China JEJUON 1

6 Trademark China 제주에서ON 1

7 Trademark China 제주원 1

8 Trademark Korea 큐테라 1 1

9 Trademark Korea cuthera 1 1

10 Trademark Korea curcu馬 1 1

11 Trademark Korea 커큐馬 1 1

12 Trademark China curcu馬 1

13 Design Korea 제주에서ON 1 1

14 Design China 제주에서ON 1 1

15 Design Korea 커큐馬 1 1

Total 14 1 4 8

○ Applied for 2 related

patents of 8 models of mask

in 2015

(November 2015)

○ Registered in LOHAS

certification of 5 basic skin

care products and 8 masks

(May 2015)


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■ Marketing for establishment of China export foundation (1)

○ 5 models of basic cosmetics : enzyme cleanser, toner, serum, cream, Refreshing mask

○ 7 models of mask : Camelia, Canola Honey, Shiitake, Malt, Mandarin, Ecklonia Cava , Hyaluronic Acid

○ Curcuma Jeju Horse Oil Cream


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○ Participating in China Cosmetic and Beauty Exhibition

1) Participated 3 times in 2014

China Guangzhou International Beauty Exhibition (March and September)

China Shanghai International Cosmetic and Beauty Exhibition (May)

2) Participated 8 times in 2015

HongKong LOHAS Exhibition (February) – Jeju Pavilion

China Guangzhou International Beauty Exhibition (March) – Korean Pavilion

China Beijing International Beauty and Cosmetic Exhibition (April 16 ~ 18) – Participating with booth : Concluded

contract with 10 online buyers

China Shanghai International Cosmetic and Beauty Exhibition (May) – Korean Pavilion

China Guangzhou International Beauty Exhibition (September) – Participating with Chungbuk Jeju Pavilion

Jeju Pavilion in China Guangzhou Canton Fair (November)

HongKong Cosmoprof (November)

Southeast Asia Trade Mission (December)


21


○ Enforcement of China Online Channel Marketing

1) Launching shopping mall that was made with Chinese platform (February 2015) www.jejuon.com.cn

2) Enlarging recruitment of online commercial agent (goal of 100 agents by 2016)

3) Entrance into Etao (May 2015)

4) Expected to enter into Chinese core online shopping malls (2016) : Tmall.com, VIP.com , JD.com, Taobao,

Alibaba, Hitao

5) Developing application linked to webpage of the shopping mall (2016) : Apple, Android version

6) Entrance into China fashion shopping malls (6 Places) : www.51xuanhuo.com, www.jsstyle.com, etc.


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. Affiliated organization of Korea Beauty Industry Development Institute

. Professional Organization for Cosmetic and Beauty Industry and

International Business Education

. New business model for Asia Cosmetic and Beauty Industry


■ Developing foundation for convergence business - Education Business

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○ Location: Turmeric Farm, Hado-ri Gujwa-eup, Jeju-Si ○ Information: - Has been implementing trial cultivation of turmeric, rosemary, lavender, and mint from 2012 - Trial production of turmeric powder, turmeric enzyme, and turmeric tea


■ Developing foundation for convergence business - Establishment of Turmeric and Herb Farm

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○ Cutting for creating Herb Farm

- Rosemary, lavender, Autogenous Jeju herb (March 2014)



25

○ Creating Herb Farm - Rosemary, lavender, Autogenous Jeju herb / - Location: Yongnuni Hill (July 21, 2014)



26

○ Location: Jeju Gujwaeup Hadori area Farm no.1/Farm no.2 ○ Mulching plastic and sowing Curcuma Aromatica Salisb (April 12, 2015)



27

○ Harvest Curcuma Aromatica Salisb (December 2015)



28

○ Processing Curcuma Aromatica Salisb (December 2015 ~ January 2016)



29



30

○ Selected as 2014 Economy cooperation Business (Regional Leading Technology Development)

‘Developed mask pack including Jeju turmeric and active constituent of liquefaction called

Cluthera-J’(December 2014 ~ November 2015)

○ Establishment of Company Research Center (Natural Organic Research Center) : April 2015

Extraction of natural ingredients/ Analyzing effects and safety of the ingredients/

Development of cosmetic formulation

○ Selected as a resident company in research village of Korea Association of University,

Research Institute : June 24, 2015


■ Developing foundation for convergence business – R&D

○ Selected at 2015 Economic Cooperative Community Industry Promotion

‘Development of Cosmetic by utilizing Stichopus Japonicus Enzyme Extract Project’

(October 2015 ~ September 2018)

31

○ Operating production facility in room 320 Smart Building, Jeju Science Park

마스크팩 충진기 : Mas

Handy Filler : HF520

VJ1510 Inkjet printer


■ Developing foundation for convergence business – Cosmetic Manufacturing

32

○ Planned to build the 2nd complex of Jeju Science Park factory, etc. : approximately 3000 pyeong(2017), start to build factory/ beauty college/ dormitory in 2018

Aerial view of the 2nd complex of Jeju Science Park in Wal-Phung dong


■ Developing foundation for convergence business – Establishment of Cosmetic Manufacturing Factory

33

Jeju University Cosmetic Science Research Center

(01.07.2014)

Gwangju Hakseong Education Consultation Ltd

(04.05.2014)

Beijing Maxlanji International Education

Consultation Ltd (05.15.2014)

HongKong ‘O! Evelyn Ltd.’ (08.30.2014)

China Guangdong Cosmetic and Beauty

Association (09.19.2014)

Korea Beauty Association Cooperation (12.24.2014)

China Guangzhou Kurr Ing Cosmetic INC. (03.11.2015]

China Guangzhou Natural Biology Technology Co.,

Ltd (05.28.2015)

LOHAS Exhibition [10.10.2015]

○ Chungbuk Bio Theme Cluster Business (06.19.2014) ○ Concluded JDC Performance Sharing Standard Contract (08.27.2014) ○ Corporate Alliance with Healing Platform Business (09.19.2014) ○ Corporate Alliance for China Online Business: China Beijing, Fancy baby (12.11.2014) ○ Corporate Alliance for Global Business Vitalization: Y&B Cooperation (03.02.2014) ○ Corporate Alliance for Advertising & Marketing: China 21cn.com (Online newspaper) - (03.11.2015)


■ Active Alliance with Domestic and International Beauty and Cosmetic Related Organizations [1]

34

中韩企业开展化妆品品牌合作

来源：|2015-03-19 12:07:31| 分享到：

2015年3月11日，中韩化妆品行业交流会正式拉开序幕。凭借公司雄厚的开发实力以及卓越品质，

在广东省美容美发化妆品行业协会的见证下，广州科盈化妆品集团与韩国大韩美容产业振兴院强

强联手推出“佳丽璐”品牌，正式结成战略合作关系。

此次合作是广州科盈化妆品集团与韩国大韩美容产业振兴院的首次战略合作，充分表明双方对

化妆品行业市场长远发展的信心;同时有利于促进中韩双方形成更加紧密的合作机制，实现优势互

补，互利双赢。

广东美容美发化妆品行业协会副会长兼广东美协菁英会会长林纯、大韩美容产业振兴院姜柳安

院长出席仪式并发表讲话。

广东美容美发化妆品行业协会副会长兼广东美协菁英会会长林纯表示非常感谢大韩美容产业振

兴院的大力支持与合作，林会长指出：“集团始终着眼于市场的长远发展前景，努力推进各项产

品品牌的研发，通过融合大韩美容产业振兴院的医美最新技术，相信“佳丽璐”品牌定获得消费

者的青睐与信任。

韩国大韩美容产业振兴院姜柳安院长也表示将通过中国医美发展动态、医疗美容的关系，结合韩

国的美容技术，对“佳丽璐”品牌进行一个全新的产品研发，展现一个独特的品牌样貌。

广州科盈化妆品集团凭着多年与国外品牌的经验积累，创造出多个走在时尚尖端的产品，成为

一流的、专业的化妆品行业标杆企业。此次与韩国大韩美容产业振兴院的战略合作，将进一步引

领国内化妆品企业与国外领先企业合作的潮流！

Article from China 21cn.com


■ Active Alliance with Domestic and International Beauty and Cosmetic Related Organizations [2]

35

○ Entrance into JDC Duty Free Store : October 2014

○ Entrance into JTO Duty Free Store : July 1, 2015


■ Offline Channel

36

○ Health & Beauty Shop ‘Belport’ in Myeongdong : September 2015 (Blue Ribbon Delights : November 2015)


■ Offline Channel

37

○ Entry of Jeju E-Mart (Jeju, Sinjeju, Seogwipo) : November 2015

■ Offline Channel


38

○ Entry of Seoul SM Duty Free Shop : January 2016

■ Offline Channel


39

○ Entry of JDC Duty Free Store : February 2015

■ Offline Channel


40

○ Processed entrance into 5 large domestic Duty Free Shop/Department Store in 2016

○ Processed entrance into China(18 places),Singapore, HongKong, and the Middle

East Duty Free Shop

○ Expected entrance into 100 Korea Cosmetic(Products certificated Hygiene

Permission) Offline market in China

■ Offline Channel


41

○ Processing enterance into ‘SaSa’ in HongKong

(HongKong SaSa – Around 250 Places)

○ Processing entrance into China Cruise Duty Free Store

○ The enterprise with 31 cruise ships

○ Planned to be launched JEJUON in Incheon cruise

■ Offline Channel


42


■ Online Channel

Managing Shopping mall with our own platform in China and Planned to recruit 100 online buyers within 2016

www.jejuon.kr (January 2016) www.jejuon.com.cn (February 2015)

[Appendix] Products information


Image Type Name Capacity Price (Won)

Feature Hygiene

Permission

Cleanser

Cuthera Refreshing

Enzyme Wash Powder

60g 32,000 . An Amino Acid powder type of subacid cleanser freely soluble in water . Peeling dead skin cells and wastes in pores by plant enzyme Papain . Multi-in enzyme face cleaning product ( Cleanser + Exfoliating skin + Enzyme mask pack )

March 31. 2015

Toner Cuthera

Refreshing Toner

150ml 35,000

. An essence toner included moisture and nutrient of essence

. Exfoliate skin with Willow Park Extract and it makes skin soft and smooth with Allantoin

. Minimizing skin irritation and stress by using eco-friendly natural ingredient (Natural preservative, Natural essential oil aroma) . Providing skin healing with natural essential oil aroma

March 31. 2015

Serum Cuthera

Refreshing Serum

45ml 42,000

. An intensive moisturizing serum, which provide you continuous moisturizing and silky finishing at the same time by creating a layer consisting of natural macromolecules . Strengthen free radical ability by Astaxanthin and moisturizing, antioxidant effect of Tremella Fuciformis Mushroom Sporocarp Extract . Minimizing skin irritation and stress by using eco-friendly natural ingredient (Natural preservative, Natural essential oil aroma) . Providing skin healing with natural essential oil aroma

March 31. 2015

Cream Cuthera

Refreshing Cream

50ml 45,000

. An intensive moisture cream with excellent application on the skin and maintaining the moisture and improving complexion without greasiness . Providing vitality to skin with Biotherapy Extract Complex, moisturizing by containing Bambusa Vulgaris Extract/Hydrolyzed Collagen . Minimizing skin irritation and stress by using eco-friendly natural ingredient (Natural preservative, Natural essential oil aroma, Nature-oriented surfactant) . Providing skin healing with natural essential oil aroma

March 31. 2015

CC

Cream

Cuthera Refreshing CC Cream

30ml 35,000

. KFDA Certificated triple functional cosmetics (Whitening, Wrinkle-care, Sunscreen) Naturally correct skin defects with color change of color capsules according to the skin tone . Improving skin problems by containing Plant lactic acid bacteria LTA, Salicornia Herbacea Extract

Mask Pack

Cuthera Refreshing

Mask

20ml*

10 20,000

. A nature-oriented cellulose type of adhesive sheet

. Adjusting the absorbed amount of high-enriched essence by triple layers : Providing continuous nutrition to skin in a certain period of time . Reducing skin irritation and soothing by Herb Green No.7 ingredient

March 31. 2015

| 6 JEJUON Cuthera Refreshing Basic Skin Care Products

44

| 8 JEJUON Cuthera Refreshing Masks

Image Name Feature Capacity Price(Won) Hygiene

Permission

Cuthera Refreshing

Camellia Mask

. Providing skin healing with natural preservative, natural essential oil aroma

. Curcuma Aromatica Salisb from JEJU and Camellia Japonica Flower Extract have skin soothing and excellent moisturizing effects, and keep skin healthy by protecting from external environment.

20ml*6 18,000 December 2015

(Except Snail Mask)

Cuthera Refreshing

Canola Honey Mask


. Curcuma Aromatica Salisb from JEJU and Canola Honey Extract soothe skin and help well-aging of loosened skin day by day.

Cuthera Refreshing Mandarin

Mask


. Curcuma Aromatica Salisb from JEJU and Mandarin Extract enhance skin barriers and provide intensive moisture to make skin smooth.

Cuthera Refreshing

Shiitake Mask


. Curcuma Aromatica Salisb from JEJU and Shiitake Mushroom Extract from Hallasan Mountain restore vitality of tired skin with stress.

Cuthera Refreshing Malt Mask


. Curcuma Aromatica Salisb from JEJU and Malt Extract help purifying and vitalizing skin.

Cuthera Refreshing

Ecklonia Cava Mask


. Curcuma Aromatica Salisb from JEJU and Ecklonia Cava Extract tighten loosened skin to make it elastic and toned.

Cuthera Refreshing Hyaluronic Acid Mask


. Curcuma Aromatica Salisb from JEJU and Hyaluronic Acid with an intensive moisturizing ingredient provide full moist to deep skin.

Cuthera Refreshing Snail Mask


. Curcuma Aromatica Salisb from JEJU and Mucin ingredient in Secretion Filtrate of Snails eaten Wild Gingseng tighten skin and relieve skin tiredness to make skin satiny.

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Image Name Capacity Price(Won) feature Hygiene

Permission

Cuthera Refreshing

Mask 8in1 20ml*8 24,000


. Improving beautiful skin combined grown Curcuma Aromatica Salisb in clean Jeju and ingredients from Jeju with oriental herb complex

| JEJUON Cuthera Refreshing Mask 8in1

Image Name Capacity Price

(Won) Feature

Hygiene

Permission

Curcuma JEJU Horse

Oil Cream 50g 48,000

. An intensive moisturizing horse oil cream containing Curcuma Aromatica Salisb grown in clean Jeju

and horse oil, which create a layer to protect from loss of moisture and control the balance between

moisture and oil. It keeps skin bright and soft all day long by protecting it from moisture loss.

December

2015

Curcuma JEJU Horse

Oil Mask 20ml*6 18,000

A Horse Oil Mask containing ceramide a core ingredient of skin protection barrier, Curcuma

Aromatica Salisb grown in clean JEJU and horse oil. It provides rich nourishment and evenly delivers

intensive moisture to deep skin.

March

2016

| 2 JEJUON Curcuma JEJU Horse Oil Products

46


| 2 JEJUON Mom’s Care Baby Products

47


Image Name Capacity Price

(Won) Feature

Hygiene

Permission

Mom’s Care Baby Wash 230ml

. Curcuma Aromatica Salisb grown in clean JEJU with direct organic farming is mixed with JEJU herb

complex to make baby skin healthy

. Nelumbo Nucifera Flower Extract and Camellia Sinensis Leaf Extract make baby skin clean

. Protect delicated baby skin from external environment and excellent in anti-bacterial effect with

Centella Asiatica Extract, Organic Bud Extract and Aloe Barbadensis Leaf Extract

. Making moist skin after shower as intensive moisture effect with Aloe Barbadensis Leaf Extract and

Camellia Japonica Flower Extract

. Minimizing skin irritation and stress by using eco-friendly natural ingredient

(Natural preservative, Natural essential oil aroma, Nature-oriented surfactant)

Mom’s Care Baby Cream 150ml

. Curcuma Aromatica Salisb grown in clean JEJU with direct organic farming is mixed with JEJU herb

complex to make baby skin healthy

. High-intensive effect with Ceramide, Argania Spinosa Kernel Oil, Shea Butter and Aloe Barbadensis

Leaf Extract

. Protect delicated baby skin as soothing effect and anti-bacterial effect with Centella Asiatica Extract

and Chamaecyparis Obtusa Leaf Extract

. Minimizing skin irritation and stress by using eco-friendly natural ingredient

(Natural preservative, Natural essential oil aroma)

Tel. 82-64-745-9199 Fax. 82-64-726-9199

#501, Elite Bldg, Jeju Science park, Chemdanro 213-4, Jeju city,

Jeju Special Governing Province, KOREA

www.kbidi.or.kr cafe.naver.com/kbidi

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