Korbel Brandy Reinvents a Classic
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FOR IMMEDIATE RELEASE Contact: Margie Healy 707/824-7715 [email protected] KORBEL® BRANDY REINVENTS A CLASSIC SONOMA COUNTY, CA, September 17, 2008 – Gold medal winning, Korbel® California Brandy is redefining the category by unveiling upscale packaging for all of its signature California brandies. If the art of great spirits is about passion, then Korbel has clearly created a classic work of art. Over three years of extensive consumer research led to the testing of more than twenty packaging designs in key markets throughout the U.S., in which there was only one clear winner. 7 out of 8 brandy and cognac drinkers strongly preferred Korbel’s new packaging – arriving in stores this month. The beauty of the classic design appealed to consumers who associate it with premium quality, striking elegance, confidence, and a more expensive style. Crafted in a custom designed cognac bottle, Korbel’s elegant new look is distinctively refined with a genuine California style. The beautifully artistic label depicts an etching of the Sonoma County chateau of Korbel Champagne Cellars, which features the Korbel brandy tower, and pays homage to the historic and rebellious founder, Francis Korbel, whose vision lives on today. The artistic elements of this design were carefully chosen to convey a stronger sense of branding, and prominently feature the F. Korbel & Bros. “FKB” insignia that will become the recognizable mark of this famed California brandy. More complex than other premium spirits, it takes years to craft the perfect brandy and Korbel’s new packaging reflects the sophistication and exceptional quality of what’s inside. 120 years of expertise has created a collection of exquisite California brandies that have warmth and refined character with a rich golden color and hint of amber. These premium California brandies have been masterfully handcrafted and slow barrel aged for a smooth finish of pure indulgence. Experts agree. Two-time gold medal winner and winner of the Critics Award, Korbel® California Brandy is unique in the industry. From the meticulous hand selection of 100% California grapes, to small batch artisan distilling, handcrafted oak barrel aging, and skillful blending and bottling, Korbel’s expertise and quest for perfection is the reason why it is the only major U.S. brandy maker that still maintains total control of the brandy production process. Primed with opportunity, U.S. consumption of brandy & cognac is on an upward trend and is projected to continue to grow through 2015.* As consumers are becoming more knowledgeable about premium spirits and discerning in their taste, Korbel® California Brandy is taking the category seriously and is poised to shape America’s perception of what a true California brandy can be. ###
Transcript of Korbel Brandy Reinvents a Classic
Source: Adams Liquor Handbook & U.S. Distilled Spirits Market: Impact Databank Review
FOR IMMEDIATE RELEASE Contact: Margie Healy 707/824-7715 [email protected]
KORBEL® BRANDY REINVENTS A CLASSIC
SONOMA COUNTY, CA, September 17, 2008 – Gold medal winning, Korbel® California Brandy is
redefining the category by unveiling upscale packaging for all of its signature California brandies.
If the art of great spirits is about passion, then Korbel has clearly created a classic work of art. Over three
years of extensive consumer research led to the testing of more than twenty packaging designs in key
markets throughout the U.S., in which there was only one clear winner. 7 out of 8 brandy and cognac
drinkers strongly preferred Korbel’s new packaging – arriving in stores this month. The beauty of the
classic design appealed to consumers who associate it with premium quality, striking elegance,
confidence, and a more expensive style.
Crafted in a custom designed cognac bottle, Korbel’s elegant new look is distinctively refined with a
genuine California style. The beautifully artistic label depicts an etching of the Sonoma County chateau
of Korbel Champagne Cellars, which features the Korbel brandy tower, and pays homage to the historic
and rebellious founder, Francis Korbel, whose vision lives on today. The artistic elements of
this design were carefully chosen to convey a stronger sense of branding, and prominently
feature the F. Korbel & Bros. “FKB” insignia that will become the recognizable mark of this
famed California brandy.
More complex than other premium spirits, it takes years to craft the perfect brandy and
Korbel’s new packaging reflects the sophistication and exceptional quality of what’s inside.
120 years of expertise has created a collection of exquisite California brandies that have
warmth and refined character with a rich golden color and hint of amber. These
premium California brandies have been masterfully handcrafted and slow barrel aged
for a smooth finish of pure indulgence.
Experts agree. Two-time gold medal winner and winner of the Critics Award, Korbel®
California Brandy is unique in the industry. From the meticulous hand selection of
100% California grapes, to small batch artisan distilling, handcrafted oak barrel aging,
and skillful blending and bottling, Korbel’s expertise and quest for perfection is the
reason why it is the only major U.S. brandy maker that still maintains total control of
the brandy production process.
Primed with opportunity, U.S. consumption of brandy & cognac is on an upward trend
and is projected to continue to grow through 2015.* As consumers are becoming
more knowledgeable about premium spirits and discerning in their taste, Korbel®
California Brandy is taking the category seriously and is poised to shape America’s
perception of what a true California brandy can be.
###
