Kontenthaus - world-class content for brands
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world-class content for brands April 2014
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Kontenthaus is the world's first universal content marketing broker for brands. Our service includes content planning, creation, licensing, personalisation, optimisation, distribution and measurement all through one channel. We help brands sort through the content marketing jungle and create tailored solutions through our extensive partner network. We believe that content should be easy and marketers should focus on what they're good at: great ideas. We at Kontenthaus take care of the rest, whether it's creating compelling videos or distributing content via native advertising. Our solutions are multi-lingual, multi-format and multi-platform.
Transcript of Kontenthaus - world-class content for brands
world-class content for brands
April 2014
“It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.” - David Ogilvy
THE CONTENT MARKETING CHALLENGE
64% of marketers say their biggest challenge is to produce enough content** !
This year 75% of UK companies are increasing spend on content marketing* !
The tech landscape is confusing with 100s of companies offering similar solutions!
Content creation and management is becoming a major bottleneck !
*Econsultancy / ** Content Marketing Institute
CREATING QUALITY CONTENT IS HARD
find talent Editorial
Calendar !
chase copy for next
week’s blog post
pay contributor in Turkey
license !
film reviews
from NYT!
legal terms agreed?
find a translator for Urdu
live broadcast next week in
Paris
find 15 photographers in Brazil for world cup
need a camera crew in Jo’burg
tomorrow
feedback for
the BMX team
in Tokyo
replace Rome contributor for fashion show legal
complaint in India!!!
White Paper
on future of
public health
connect with influencers in
parenting in Italy
license YouTube video about skiing stunts - deadline 4 weeks
who can produce 20 videos a month on game reviews?
need bloggers in 6 languages for a sports event
Video voiceover in 5
languages
AND CHOOSING THE RIGHT TECHNOLOGY IS TOUGH
WHAT WE DO
• Content planning
• Sourcing
• Optimisation
• Amplification
OUR CONTENT OFFERING
Bespoke - from our network of award-winning journalists
Multi-lingual - covering 15 languages
Licensed - content from the world’s leading media brands
Real-time - live blogs, broadcast video and audio
Multi-format - text, video, images, infographics, white-papers, research
OUR TECH PORTFOLIO
Curation Platform - let us do the heavy lifting for your aggregation projects
CMS/Analytics - currently used by leading brands like Unilever, IBM and GE
Social Syndication - to enable seamless distribution to multiple channels
Native Advertising - via our selected network of tech partners and publishers
Collaborative Tools - for content planning and contributor management
SOME OF OUR PARTNERS
TORSTEN DE RIESE CO-FOUNDER
[email protected] +44 (0)7528 920 782
KATE FAIRHURST CO-FOUNDER
[email protected] +44 (0)7971 611 486
WE STARTED THIS
