Kondek la2 m_041311
-
Upload
lunch-ann-arbor-marketing -
Category
Documents
-
view
358 -
download
0
Transcript of Kondek la2 m_041311
![Page 1: Kondek la2 m_041311](https://reader034.fdocuments.in/reader034/viewer/2022052321/55597345d8b42a60298b49d4/html5/thumbnails/1.jpg)
©2010 06.29.2010 | P1
THE CONTINUED RISE OF THE INTEGRATED MARKETER
BY CHARLIE KONDEKDIRECTOR OF SOCIAL MEDIA
OUTREACH, 4/13/11
![Page 2: Kondek la2 m_041311](https://reader034.fdocuments.in/reader034/viewer/2022052321/55597345d8b42a60298b49d4/html5/thumbnails/2.jpg)
©2010 06.29.2010 | P2
The questions we must answer today:
-Who is this guy?
-What is integrated marketing?
-Why is it important?
-What should I do about it?
-Wait, doesn’t this room know more about this than the speaker?
![Page 3: Kondek la2 m_041311](https://reader034.fdocuments.in/reader034/viewer/2022052321/55597345d8b42a60298b49d4/html5/thumbnails/3.jpg)
©2010 06.29.2010 | P3
Who is this guy?
-Director of Social Media Outreach, MSL Ann Arbor
-Outreach, community management
-Works across branch offices and across disciplines
-Blogworks.org
![Page 4: Kondek la2 m_041311](https://reader034.fdocuments.in/reader034/viewer/2022052321/55597345d8b42a60298b49d4/html5/thumbnails/4.jpg)
©2010 06.29.2010 | P4
What is integrated marketing?
Advertising - Public Relations – Media - E-commerce - Direct mail/CSR - Consultants/Specialists - Measurements/Analytics
![Page 5: Kondek la2 m_041311](https://reader034.fdocuments.in/reader034/viewer/2022052321/55597345d8b42a60298b49d4/html5/thumbnails/5.jpg)
©2010 06.29.2010 | P5
Why is it important?Creative
Communication Community
Consumer
![Page 6: Kondek la2 m_041311](https://reader034.fdocuments.in/reader034/viewer/2022052321/55597345d8b42a60298b49d4/html5/thumbnails/6.jpg)
©2010 06.29.2010 | P6
What should I do about it?
-Career (Big or Small)
-Freelance
-Volunteering
-School
-Online groups
-OVERCOME FEAR
http://pndblog.typepad.com/pndblog/2009/11/career-pathways-and-young-professionals.html
![Page 7: Kondek la2 m_041311](https://reader034.fdocuments.in/reader034/viewer/2022052321/55597345d8b42a60298b49d4/html5/thumbnails/7.jpg)
©2010 06.29.2010 | P7
Let’s open this up to the room.