Kohl & Partner - Quality in Tourism · Kohl & Partner has 7 offices in four countries of the Alpine...

Kohl & Partner -Quality in Tourism

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1. About Kohl & Partner

2. Our references

3. Our experts

Kohl & Partner is an internationally operating cons ulting company specialized in the hotel and tourism indust ry

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About Kohl & Partner

Kohl & Partner means

“Quality in Tourism”

Modern Company ManagementDevelopment according to the EFQM model

Austrian Quality AwardWinner of the AQA for SMEs

Affiliate Member UNWTOMember of the World Tourism Organization

Member of recognized networksAIEST, HSMAI, IAAPA

Kohl & Partner is a

reliable partner for tourism development projects

The competitive advantage of Kohl & Partner is base d on eight factors

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In-depth know-how about tourism development and the complex interrelations in the tourism industry1

More than 35 years of experience with thousands of conducted tourism projects2

Number 1 tourism consultancy in the Alpine Region – one of the most developed tourism areas in the world3

Excellent team of specialists covering various fields of tourism development4

Strong international reputation and excellent network in the tourism industry5

All our consultants either have tourism degrees or previously worked in the tourism industry6

Comprehensive experience in well-developed tourism markets and in emerging ones 7

Highly professional approach in accordance with international consulting standards8

Quality and tailor-made solutions for the hotel, tourism and leisure industry by Kohl &

Partner

Kohl & Partner has 7 offices in four countries of th e Alpine Region and local partners in many other countries

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Offices

Villach (Austria)Kohl & Partner GmbHBahnhofstraße 89500 Villach, Österreich

Tel.: +43 4242 21123e-mail: [email protected]

Vienna (Austria)Kohl & Partner GmbHWallnerstraße 31010 Wien, Österreich


Innsbruck (Austria)Kohl & Partner GmbHSOHO II – Grabenweg 686020 Innsbruck, Österreich


Munich (Germany)Kohl & Partner München GmbHValpichlerstraße 4980686 München, Deutschland


Stuttgart (Germany)Kohl & Partner StuttgartRechbergstraße 2273550 Waldstetten, Deutschland

Tel.: + 49 7171 9477011 e-mail: [email protected]

South Tyrol (Italy)Kohl & Partner GmbHUlrich-v.-Taufersstraße 1439030 Gais, Italien


Zurich (Switzerland)Kohl & Partner Schweiz AGThurgauerstraße 728050 Zürich, Schweiz


Kohl & Partner offers consulting services in three business units

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Tourism InfrastructureTourism DestinationsHotels & Resorts

Main services

• Feasibility Studies

• Hotel Valuations

• Operator Selections

• Strategy & Positioning Concepts

• Business Plans

• Asset Management

• Marketing Plans

• Coaching

• Controlling & Budgeting

• Pricing strategies

Main services

• Tourism Master Plans / Tourism Development Programs (local, regional and national)

• Hotel Master Plans for Destinations

• Concepts for Professional Organizational Structures in Tourism

• Quality Improvement Programs

• Marketing Plans

• Concepts for Tourism Cards

• Strategy & Positioning Concepts

Main services

Preparation of Feasibility Studies, Development Concepts and Marketing Plans for

• Aqua Parks

• Cable Cars

• Golf Courses

• Museums / Infotainment Facilities

• Conference Centers

• Tourism Attractions

• Theme Parks / Entertainment Facilities

Example: Tourism Master/Development PlanContent

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ANALYSIS

• Market analysiso Analysis of the framework

conditions relevant for tourism

o Evaluation of the current tourism parameters

o Identification and description of the most important existing tourism destinations and tourism attractions

o Description of the current activities of the public administration regarding marketing and management of tourism

• Trend analysis

• Potential analysiso Definition of the most

promising geographic areas for tourism development

o Definition of the most promising types of tourism

• Competitor analysis

• SWOT analysis

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STRATEGY ACTION PLAN

• Definition of a power-full long-term vision for tourism develop-ment

• Determination of the Tourism USP (Unique Selling Proposition) of a destination

• Strategic positioning , defining the key pillars of positioning

• Key development strategies for a professional tourism development in the destination

• Marketing strategies including definition of main source markets and target groups

Concrete action plan including recommen-dations for

• Professional organizational/management structure in tourism

• Tourism marketing

• Quality improvement

• Tourism product development

• General infrastructure

• Necessary framework conditions

• Tourism education

• Important tourism projects

Example: Tourism Master/Development PlanDevelopment process

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PowerfulVision

Strategy A

Strategy B

Strategy C

Strategy D

Strategy E

Strategy FCurrent

Situation

Example: Feasibility Study (hotel project)Content

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ANALYSIS

• Market analysiso Assessment of the latest

available tourism statistics

o Analysis of the current hotel supply

o Analysis of the key economic parameters of relevant competitors

o Determination of the expected future hotel supply

o SWOT-analysis for the market environment

• Trend analysis (hotel industry)

• Location analysiso Detailed analysis of the

defined location

o Detailed evaluation of the project site according to the Kohl & Partner Scoring Model

o SWOT-analysis for the location

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CONCEPT PROFITABILITY

• Strategic concepto Definition of

influencing factors

o Preparation of a concept fact sheet

o Development of a detailed concept for all functional areas

o Preparation of a rough strategic sales & marketing concept

o Preparation of a detailed staff plan

• Investment concepto Preparation of a rough

floor program including the space requirements for each functional area

o Estimation of the total investment (including costs for construction, FF&E, planning and development, pre-opening, financing)

Detailed economic forecast for 10 years in three scenarios (optimistic, realistic and pessimistic) including

• Revenue projection for each profit center

• Expanses projection according to the type of expense

• Earnings forecast for 10 years until the NOI (=Net Operating Income)

• Financing mix including the costs for capital servicing

• Cash-flow projection

• Yield forecast (ROI and ROE)

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2. Our references

3. Our experts

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Selected References

Kohl & Partner supported tourism development projec ts in 29 countries

Albania • Austria • Azerbaijan • Belarus • Bosnia-Hercegovina • Bulgaria • Croatia

Czech Republic • Estonia • Georgia • Germany • Greece • Hungary • Iraq • Italy

Kazakhstan • Kosovo • Latvia • Macedonia • Moldova • Montenegro • Poland • Romania

Russia • Serbia • Slovenia • Switzerland • Turkey • Ukraine

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Selected References

International references

• Tourism Master Plan for the Ionic Coast between Llogara and Qeparo, Albania

• Tourism Development Plan for the Mountain Resort Shahdag, Azerbaijan

• Business Plan for a planned Mountain Resort Klekovaca, Bosnia-Hercegovina

• Tourism Master Plan for the Mountain Resort Jahorina, Bosnia-Hercegovina

• Creative Tourism Development Plan for Neum, Bosnia-Herzegovina

• Tourism Master Plan for Split/Dalmatia Region, Croatia

• Tourism Master Plan for Brijuni Riviera, Croatia

• Tourism Development Program for Szolnok, Hungary

• Tourism Master Plan for Kurdistan Region, Iraq

• Tourism Master Plan for South Kazakhstan, Kazakhstan

• Tourism Action Plan for South Kazakhstan, Kazakhstan

• Development Plan for Wine Tourism in South Kosovo, Kosovo

• National Tourism Strategy for Macedonia

• Rural tourism marketing plan for Poland

• Project Evaluation and Marketing Concept for the planned Mountain Resort Arieseni, Romania

• Destination Audit for Piatra Neamt, Romania

• Tourism Master Plan for Cheboksary, Russia

• Tourism Master Plan for Tatarstan Republic, Russia

• Tourism Development Plan for KavkazkyeMineralnye Vody, Russia

• Tourism Master Plan for Bashkortostan Repbulic, Russia

• Market Analysis & Potential Analysis for tourism development in Krasnoyarsk Krai, Russia

• Destination Audit for Yamalo-Nenets Autonomous Okrug, Russia

Tourism Destinations

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Selected References

• Destination Audit for Berdsk (Novosibirsk Oblast), Russia

• Expert paper on the planned tourism cluster “SeverniMir” near Yakutsk, Russia

• Tourism Master Plan for the Mountain Resorts “Kopaonik” and “Divcibare”, Serbia

• Tourism and Marketing Strategies for Ljubljana, Slovenia

• Tourism Master Plan for Sinop Province, Turkey

• Business Plan for the planned Mountain Resort Borzhava, Ukraine

References German-speaking markets

• Tourism Strategy for the province of Lower Austria, Austria

• Master Plan for cultural tourism in the destination “Viennese Alps”, Austria

• Development of a tourism strategy for Kleinwalsertal, Austria

• Hotel Master Plan for the region Bodensee-Alpenrhein, Austria

• Strategic Concept for the National Park Hohe Tauern in Austria

• Tourism Concept for the destination Lech/Zürs, Austria

• Tourism Strategy for Salzburg Province, Austria

• Participation in the development process of the new tourism law of Carinthia Province, Austria

• Tourism Master Plan for Brandenburg Province, Germany

• Brand and Tourism Strategy for Tübingen, Germany

• Development of a Tourism Card for the destination Tegernsee, Germany

• Tourism Concept for Baden-Württemberg Province, Germany

• Strategic Concept for the destination Schwarzwald, Germany

• Tourism Concept for the Ruhrtal Region, Germany


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Selected References

• New organizational structure for the Destination Management Company in Chiemgau/Chiemsee, Germany

• Tourism Concept for the island of Juist, Germany

• Development of tourism guidelines for the region Oberallgäu, Germany

• Tourism Concept for South Tyrol Province, Italy

• Quality Improvement Program for the region of Lana, Italy


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Selected References


• Business Plan and Tourism Consultancy for a harbour, real estate and hotel-resort development in Kalaja e Turres, Albania

• Pre-Study for a holiday resort project near Vlora, Albania

• Feasibility Studies for three planned hotels in the Mountain Resort Shahdag, Azerbaijan

• Feasibility Study for a hotel project in Trebinje, Bosnia-Hercegovina

• Potential analysis and strategic hotel development concept for an airport hotel in Sarajevo, Bosnia-Herzegovina

• Concept Development and Marketing Strategy for a 4-star spa hotel in Varvara, Bulgaria

• Concept Development and Business Plan for a 5-star hotel in the Spa Destination Dolna Banya, Bulgaria

• Optimization Plan for hotel operations in a 4-star spa hotel in Bansko, Bulgaria

• Feasibility Study and Operator Selection for a 5 star hotel in Sofia, Bulgaria

• Feasibility Study for a business hotel in Sofia, Bulgaria

• Concept for a 4-star boutique hotel in Sofia, Bulgaria

• Concept Development and Business Plan for a 4-star country club resort in Borovets, Bulgaria

• Pre-Feasibility Study for an upscale resort hotel in Split, Croatia

• Concept Development and repositioning of hotels of the RHR group (now Valamar) in Rabac, Porec, Krkand Dubrovnik, Croatia

• Concept Development for a 3-star green lifestyle hotel in Prague, Czech Republic

• Market and Technical Feasibility Study for the Spa & Wellness Resort Tskaltubo, Georgia

• Feasibility Study for a resort hotel in the Peloponnese Region, Greece

• Second Opinion for a 4-star city hotel with 120 rooms in Budapest, Hungary

Hotels & Resorts

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Selected References

• Feasibility study for an airport- and conference hotel in Budapest, Hungary

• Feasibility Study for a 4-star hotel in Visegrad, Hungary

• Second Opinion for a 4-star spa & conference hotel with 140 rooms in Bük, Hungary

• Feasibility Study for a hotel as part of a mixed use development in Shymkent, Kazakhstan

• Feasibility Study for a 4-star Lifestyle Art Hotel in Riga, Latvia

• Feasibility Study for five hotels in Ulcinj, Montenegro

• Feasibility Study for a 4-star hotel with conference center and aqua park in Warsaw, Poland

• Feasibility study for two hotel projects in Bucharest, Romania

• Feasibility Study for a 150 rooms mid-scale hotel in Timisoara, Romania

• Concept and Pre-Feasibility for a luxury Golf & Spa Resort near Krasnodar, Russia

• Concept development for a 4-star design hotel in Belgrade, Serbia

• Best-use study for the hotels of Telekom Slovenije, Slovenia


• Feasibility Study for a midscale hotel with 180 rooms in Vienna, Austria

• Operator Selection for a 3-star hotel in Graz, Austria

• Feasibility Study for luxury club hotel in Schladming, Austria

• Feasibility Study for a 4-star superior leisure hotel in Alpbach, Austria

• Business Plan for a 4-star leisure hotel in Großarl, Austria

• Feasibility Study for an enlargement of an existing 4-star hotel resort at lake Wörthersee in Pörtschach, Austria

• Feasibility Study for an event resort at lake Wolfgangsee in St. Wolfgang, Austria

Hotels & Resorts

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Selected References

• Feasibility Study for a 5-star hotel in Bad Kleinkirchheim, Austria

• Feasibility Study for a Golf and Spa Resort in the Spa Destination Stegersbach, Austria

• Feasibility Study for a Wine & Spa Resort in Langenlois, Austria

• Feasibility Study for a 4 star hotel in Radolfzell, Germany

• Feasibility Study for a hotel on a ship in Luzern, Switzerland

• Positioning Strategy and Operator Selection for a Business Hotel in St. Gallen, Switzerland

• Valuation of a hotel resort in Silvaplana, Switzerland

• Hotel search, evaluation, price negociation and leading purchasing process including legal processesfor a foreign investor in Interlaken, Switzerland

• Feasiblity Study, Operater search and evaluation, investor search for a new 4 star hotel in Sedrun, Switzerland

Hotels & Resorts

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Selected References


• Demand Analysis and Concept Optimization for a sport & leisure facility in Minsk, Belarus

• Feasibility Study for a cable car project near Opatija, Croatia

• Pre-Feasibility Study for a cable car project near Opatija, Croatia

• Feasibility study for a planned skiing area in Arieseni, Romania

• Economic evaluation of a planned nature-based amusement park in Moscow, Russia

• Feasibility Study for an aqua park project in Moscow, Russia


• Concept Development for the Thermal Aqua Park in Villach, Austria

• Restructuring Concept for the Thermal Aqua Park Loipersdorf, Austria

• Feasibility Study for a 18 hole golf course in Hollersbach, Austria

• Feasibility Study for the enlargement of the ropeway system in Turracher Höhe, Austria

• Potential Analysis for an education and entertainment facility called “Salt World” dedicated to the topic of salt in Hallein, Austria

• Tourism Concept for the castle “Wasserburg” in Laaan der Thaya, Austria

• Lift Development Concept for the Mountain Resort Katschberg, Austria

• Concept Development and Feasibility Study for an animal park in Rosegg, Austria

• Feasibility Study for a 18 hole golf course in Retz, Austria

• Location Evaluation and Feasibility Study for a “Sound of Music” museum in Salzburg, Austria

• Tourism Concept and Feasibility Study for the castle “Juliusburg” in Stetteldorf, Austria

Tourism Infrastructure

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Selected References

• Demand Analysis including revenue forecast for a tree top paths in Schruns, Austria

• Concept and Feasibility Study for the Mountain Resort Krippenstein, Austria

• Feasibility Study for an aqua park in the city of Salzburg, Austria

• Concept Development and Feasibility Study for an adventure world for children in Windischgarsten, Austria

• Feasibility Study and Marketing Plan for an education and entertainment facility called “Wine World” dedicated to the topic of wine in Langenlois, Austria

• Feasibility Study for the museum situated in the villa of the former Austrian emperor in Bad Ischl, Austria

• Strategic Development Concept for 42 communal aqua parks in Vienna, Austria

• Concept Development of a themed road called “Wine road” in the province of Lower Austria, Austria

• Action Plan to increase the attractiveness of the different themed roads called “Panorama Roads” in the province of Salzburg, Austria

Tourism Infrastructure

• Concept Development to increase the attractiveness of the city lake in Bad Waldsee, Germany

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2. Our references

3. Our experts

For international tourism projects please contact o ur experts

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Our experts

Claudia Kohl

Position: Managing Partner and Head of “International Projects”

Phone: +43 4242 21123

Mobile: +43 664 4349464

E-mail: [email protected]

Our team for international projects

Claudia Kohl

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Our experts

Position: Managing Partner and Head of “International Projects”

Years with the company: 7 years Nationality : Austrian, European

Practice experience:

Miscellaneous world-wide practice experience in international companies in different business areas

• Hotel industry

• Gastronomy

• Tourism Organizations

• Event management

• Marketing & PR

• Banking industry

• Semiconductor

Key qualifications:

• Tourism Attractions & Destinations

• Culture tourism, mobility, industry & tourism

• Tourism Quality initiatives with mystery guest checks

• Workshops, Seminars & Trainings

• Touristic speeches

Education:International MBA-Study (Master of Business Administration) University degree in international Economics and Business Management at the Danube University Krems. Danube Professional MBA CustomizedFocus on HR, Marketing, Entrepreneurship and Innovation Management

Language skills:

• German – native language

• English – business fluent

• France – good knowledge

• Spanish – basic knowledge

To find out more about Kohl & Partner please visit our website or register for one of our newsletters

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