KOH3361 INTERCULTURAL COMMUNICATION 1 ST Meeting Dr. Moniza Waheed.
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Transcript of KOH3361 INTERCULTURAL COMMUNICATION 1 ST Meeting Dr. Moniza Waheed.
KOH3361 INTERCULTURAL COMMUNICATION
1ST Meeting
Dr. Moniza Waheed
Class assessments
Assignment 1: 30%Assignment 2: 30%Final Exam : 40%
Preview
• History and Development of Intercultural Communication
• Taxonomy of Intercultural Communication• Basic Concepts in Intercultural Communication
History and Development
• As a field of study started in the 1950s• WW2 saw the collapse of the world economy
(except USA)• USA took the initiative to build the world
economy (had own agenda)• Started the Peace Corp.• USA build a program to study other cultures &
trained Peace Corp members
Why study Intercultural Comm.?
• Politics• Economicshttps://www.youtube.com/watch?v=GOHvMz7dl2A• Social
Taxonomy
Taxonomy-Intercultural Comm.
Sarbaugh’s 1998 Taxonomy
2 assumptions:
1) Individuals from the same culture has a lot of similarities (homogeneity)
2) Uncertainty and uncomfortableness occurs in intercultural communication
Sarbaugh’s 1998 Taxonomy (cont.)Elements in intercultural communication1) World view2) Norms3) Coding system4) Perception towards the motivation of relationship
Ahmad/Wong Ahmad/Sukarno Ahmad/MartinMalay/Chinese Malaysian Malay/Indonesian Malay/Italian
HomogenousHeterogenous
Basic Concepts
• Understanding own culture• Understanding the culture of others• In-group / out-group• Stereotypes & prejudice• Uncertainty
https://www.youtube.com/watch?v=WGOYei2vUpY
Recap
• History and Development of Intercultural Communication
• Taxonomy of Intercultural Communication• Basic Concepts in Intercultural Communication