“Kodak sells film, but they don’t advertise film.

They advertise memories” [Theodore Parker]

“How are you selling

your Portal?”

#SPSJHB @Melanie_Sutton

Your SharePoint Campaign

Presented by: Melanie SuttonSnr Knowledge Management Consultant

#SPSJHB @Melanie_Sutton

Melanie Suttonmelanies@ispartners.co.za

+27 722079395Skype: melaniedale.suttonTwitter: Melanie_Sutton

Global Knowledge Citizen /Knowledge Management Activist

SharePoint Super-User - Responsibly Own/ed and Manage/ed the SuperPortal and inCider

Survivor of Linguistics III = Taxonomy developerResearcher and Technical writer

#SPSJHB @Melanie_Sutton

Ad hoc blog: http://kcitizens.blogspot.com

Discussion Flow1. why is your organisation

using a portal?

2. themes from the 10

Best Intranets 2011

3. why campaign?

4. campaigning!

#SPSJHB @Melanie_Sutton

Portals offer a new possibility for creating

economic + employee + community value

what is the purpose of your portal?

#SPSJHB @Melanie_Sutton

Trends around Portals and their Purpose* *Nielsen Norman Group – Intranet Design

Annual 2011

ultimately enabling something like this …

#SPSJHB @Melanie_Sutton

People

Simplifies workPersonalisation

Mission critical toolsInnovation

#SPSJHB @Melanie_Sutton

changing a series of isolated tasks to a coordinated integration of

knowledge assets

1.More mobile2.Taking cues from the Web3.Participatory - sharing ideas and

maximising knowledge

*Nielsen Norman Group – Intranet Design Annual 2011

#SPSJHB @Melanie_Sutton

Common Themes from the 10 Best Intranets 2011*

4. Joining the discussion5.Encouraging ideas6.Recognising participation7.Ratings, comments, views and

actions

*Nielsen Norman Group – Intranet Design Annual 2011

#SPSJHB @Melanie_Sutton

Common Themes from the 10 Best Intranets 2011*

Common Themes from the 10 Best Intranets 2011*

8. What is everyone else up to9. Making content stronger10.Multimedia to educate and

inform

*Nielsen Norman Group – Intranet Design Annual 2011

psst … this bodes well for your campaign material

#SPSJHB @Melanie_Sutton

Long term usability requires ongoing commitment both for continuous design improvement and for things like search quality initiatives, consistency and style guide enforcement and training

new users*

…this is WHY you should campaign

*Nielsen Norman Group – Intranet Design Annual 2011

#SPSJHB @Melanie_Sutton

crusade promote convince encourage influence

persuade win over support show change teach behave differently empower coach demonstrate illustrate alter

prepare reveal exhibit display

…is HOW you can campaign#SPSJHB @Melanie_Sutton

Have a Purpose! Have a Plan!

Recruit a band of enthusiastic campaigners

Corroborate and collaborate with your

marketing people

Tag onto events, initiatives, interventions,

activities in your organisation and beyond

Demand Ownership and Accountability from everyone involved

Have budget …. or not! Experiment with a variety of new media Listen!

Imagine! Create! Play! Ensure your campaigners are informed Involve your users Be brave! Remember

80/20 principle

AAR! Measure your success Celebrate your success Reuse what worked

Campaign 101

#SPSJHB @Melanie_Sutton

2 minute videos that can be

embedded directly into sites

Great My Site pictures

Meet [Joe] profile feature

Organisation Orientation 101

Events and organisational

calendar

News Headlines – internal/

customers/ industry

Hide a cupcake! Featured site

Experiential learning Surveys! Q&A with [Joe] Idea Hub

Online debate [with moderator] Twitter feed Blogosphere Competitions

Campaign Ideas

#SPSJHB @Melanie_Sutton

Rating and Rankings General Knowledge/ Quiz

Annual [insert portal name] Awards Event Photos

Personals – birthdays /

engagements/ marriages/ exam

results

Celebrate success – sales/ deals/ results/ customer feedback

Classifieds/ Fun/ Chill Zone Management Podcasts

Floor Plan with photos AAR! Results New contentCommunities of

Practice

More Campaign Ideas

if you can dream it … you can do it!#SPSJHB @Melanie_Sutton

A Campaign ExampleWorld Cup Fevah

Campaign

#SPSJHB @Melanie_Sutton

Fevah

Go on the Great Zakumi Chase

Find x 5 Zakumi’s on inCider and

win a Supporter PrizeFollow the link on the home page

of inCider.  Winner will be announced on Monday, 7th June

Example of a Campaign Part 1 Challenge

#SPSJHB @Melanie_Sutton

Challenge #1

1. Take a photo of your team2. Create a picture library and upload your team photo to the picture library3. Display the picture on your website using the content editor web part

Use the Notes below to assist you in your task!

Score extra points by adding additional photos to your picture library throughout the 5 weeks!

Fevahends Cob Monday, 21 June 2010

The Campaign Part 2 Challenges

#SPSJHB @Melanie_Sutton

Challenge #2ends Cob Monday, 28 June 2010

1. Create a survey on your Website with a minimum of 5 questions ... any topic!2. Display the survey on the home page of your website3. Get as many people as possible to complete your survey ... the team with the

most original survey questions AND the most responses ... scores the most points. EACH PERSON MAY ONLY VOTE ONCE PER SURVEY

Score extra points for the innovative display of your survey results

Fevah

#SPSJHB @Melanie_Sutton

Challenge #3ends Cob Monday, 5 July 2010

1. Start a discussion forum on your Website... any topic/s2. Display the discussion forum on the home page of your website3. Get as many people as possible to participate in your discussion forum ... the team with the most

participation and who displays the most competence in moderating a discussion (i.e. encouraging conversation, answering questions, ensuring that participants behave themselves etc)will score the most points. The discussion topic can change - the objective is to engage participants. Participants should be allowed to email contributions to the discussion group.

Use the Notes below to assist you in your task!

Score extra points for your marketing campaign for this challenge

Fevah

#SPSJHB @Melanie_Sutton

Challenge #4ends Cob Wednesday, 15 July 2010

Pimp up your Site!*50 points up for grabs for making your site look fab! You will be scored on:

look and feel aka coolness of the site + usability (must be easy to navigate and use) + use of out of the box functionality

Bonus points awarded for the # of visitors to site* Random bonus points may be awarded by the judge ...

*You may employ the skills of a SharePoint Developer to assist .... bribery is in order! ** 1x visit per person

FevahFinal

#SPSJHB @Melanie_Sutton

un-Challenge #5ends Friday, 16th July 2010

Team Dress Up ... for Fun!AND Get as many people in IS Partners to wear their Soccer FAN Gear on Friday!

*

Absolute Final

Fevah

#SPSJHB @Melanie_Sutton

engage collaborate exciteentice communicate invite

challenge experiment encourage attract share

connect publicise partnerteach coach advertise

support imagine

…this is YOUR SHAREPOINT campaign

#SPSJHB @Melanie_Sutton

Thank you for your time Jhb!

Please don’t forget to fill in

your evaluation forms!

#SPSJHB @Melanie_Sutton